Parita Patel

62 Flips | 9 Magazines | 3 Likes | 4 Following | 10 Followers | @paritapatel443c | Keep up with Parita Patel on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Parita Patel”

How Rio Ratings Surprised NBC and Will Impact Future Olympics

Heading into the Summer Olympics, NBCUniversal executives were bullish on ratings for Rio de Janeiro. With a host city just one hour ahead of the …

The Netflix of China Just Bought Vizio to Conquer the US

When I sat down with Mark Li last spring, he didn't like it when I casually referred to his company, Letv, as the Netflix of China. "It's the other …

Episode 084 — The Old World Order — Exponent — Overcast

Ben and James discuss how the TV industry and the companies that advertise on TV are interconnected, and how they will rise and fall together. Links …

Trai issues paper on public Wi-Fi networks

<b>New Delhi:</b>In a move that could potentially boost the government’s Digital India initiative, the Telecom Regulatory Authority of India sought public …

TRAI issues paper on mobile TV, opening up DTT to pvt players; lists advantages over analog transmission

NEW DELHI: Digital Terrestrial Transmission (DTT), which has until now remained a monopoly of the public broadcaster Doordarshan, is set for being …

TV Advertising’s Surprising Strength — And Inevitable Fall

It’s been a good few months for TV executives, who are in the middle of upfront negotiations with advertisers for the 2016-2017 television season. …

Here's another reason Google should be afraid of Facebook: ads on Facebook are 6 times more expensive than YouTube

REUTERS/Dado Ruvic<p>Facebook is on a charge right now to essentially do many of the things that made Google great, even better.<p>The announcements at …

Battle for the Screens: Why TV Told Madison Avenue to Ditch Digital

The world has become so dependent on social media and smartphone screens that it would seem the height of foolishness to tell advertisers not to …

Advertising & Marketing Industry News - Ad Age

Google is building an in-house startup incubator called 'Area 120'

Re/code, Asa Mathat<p>Google is creating an in-house startup incubator to help keep its entrepreneurial talent closer to home, according to The …

Startups

How Snapchat Built a Business By Confusing Olds

By Max Chafkin & Sarah Frier<br>March 3, 2016<p>Photographs by Julian Berman<p>Advertisers want the $16 billion social network's young users<p>from Bloomberg …

Boosting television prospects with enriched data analytics | Videonet

Last September ThinkAnalytics published research showing that after integrating its Recommendations Engine product, its clients’ subscribers …

Google has officially dethroned Apple as the world’s most valuable company

Google’s parent company, Alphabet, is now bigger than Apple—and every other publicly traded company on Earth.<p>Alphabet’s just-reported earnings sent the search giant’s shares surging in after-hours trading. With Alphabet’s Class A shares trading at more than $810 each after the close, the company’s …

Autonomous Cars

This Chart Shows Why Comcast Would Be Interested in Vice Media and BuzzFeed

By<p>Amol Sharma<p>Amol Sharma<p>The Wall Street Journal<p>Biography<p>@asharma<p>Amol.Sharma@wsj.com<p>Why would Comcast Corp.’s NBCUniversal unit be hunting for new media deals, and talking to companies like Vice Media, BuzzFeed and Business Insider, as The Wall Street Journal reported Thursday?<p>One explanation is …

Media Industry

What Sesame Street’s Move to HBO Says About the Media Business

Sesame Street’s move last week to partner with HBO came as a surprise to some, but it makes a lot of sense given the broad trends in today’s media industry. The new world of media prizes both high quality content and high quality technology. In fact, to thrive you really need both. And for that …

Viacom Presents First-Ever Datafront to Improve the Business of Buying TV

As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city …

ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital

For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) …

Technology and The Evolution of Storytelling

by John Lasseter<p>It is such an exciting time to be a filmmaker.<p>I do not believe the notion that the cinema is dying or dead because it’s amazing what …

Disney as a Service: Why Disney is Closer than Ever to Walt’s 60 Year Old Vision

<i>Forward by Jason Hirschhorn: Disney is a remarkable company. It’s not only one of the few media brands that audiences actually care for, they were</i> …

U.S. TV networks embrace 'binge-watching,' taking cue from Netflix

(Reuters) - U.S. networks are changing the way they develop and release new shows, and even commercials, as they seek to adapt to new TV viewing habits and profit from the "binge-watching" made popular by video streaming services like Netflix.<p>The changes could help offset declining audiences and …

Televisions

Zee TV gears up to premiere period drama ‘Ek Tha Raja, Ek Thi Rani’ on July 27

<b>The show, which will air Monday to Friday at 9.30 pm, will take its audiences back in time to the 1940s and bring the pre-Independence era to …

Do Indian Multi-Channel Networks Present An Investment Opportunity For Global Media Companies?

With the largest market for digital video in Asia and a rich and diverse supply of original content, India has emerged as the undisputed leader …

Lovely in Lemon: Your splash of yellow need not dominate your walls. We are obsessed with the high contrast in this decor, what about you?

#GoodHomesRecommends: When displaying furniture or accessories, editing is crucial too! Ask yourself if you can live without certain things. This will calm the eye & lend you space as well. ☺

#DecorMagic: Quirky elements, bursts of colour & the most interesting accessories: they can tell your story & make your house a home. Don't you agree? :)