Team Social

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FourSquare's new iOS app could help solve its 'user intent problem'

Foursquare released a new iPhone app today for iOS7 with an updated design and push notifications that offer helpful information and tips for places near you.<p>Now when you arrive somewhere new, the app will automatically give you recommendations on what to order or will deliver special offers, even …

What Pinterest’s data scientists look for and how they help their peers (interview)

While free online courses are helping many people learn about data science, card-carrying data scientists are still somewhat scarce at many companies.<p>Not at Pinterest. The social bookmarking and fashion-sharing phenomenon has 13 people working primarily on data science, engineering, and analysis. …

Instagram is the 'best platform for brands' in 2013, beating out Facebook, Twitter, and Google+

Instagram is the best platform for brands, according to a new study that reviewed all brands on social with over 25 fans on each of four major social platforms: Instagram, Facebook, Twitter, and Google+.<p>“With increases in fan/follower engagement nearly three times that of other networks studied, …

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Google Patent Will Let Software Do Your Socializing

Google has filed a patent for a software bot that would control your social media presence.<p>The software would first learn your voice by studying all …

Twitter Media Gets a Facelift

Twitter’s media site has relaunched, featuring a new television section.<p>The new homepage has an eight-box grid of topics to choose from, ranging from …

A Facebook Tweak Gives Publishers a Traffic Boost

Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers: Major sites report more referrals from the …

Advertising Industry

Twitter's new retargeted promoted tweets offer 195% higher conversion, company says

Twitter launched retargeted advertising today in mobile via an ad product the company calls “tailored audiences.” The product had been in private beta for three months, but is now available globally to any advertisers.<p>Essentially, since you visit Twitter on both mobile and desktop, Twitter knows …

Tumblr Adds ‘Sponsored Trending Blogs’ Section for Brands

Tumblr has introduced a new sponsored content section in a bid to give brands an easier way to garner more attention and ultimately to generate more money from its platform.<p>The new Sponsored Trending Blogs ad unit is the latest in a line of units introduced since Yahoo took over the blog network …

Like This if You Like Pandas! Facebook Says Publishers Shouldn’t Fret About News Feed Changes.

In 2011, Google changed the way it ranked websites, in an effort to punish spammers and “content farms” that showed up high in search results but …

YouTube’s Music Subscription Service Won’t Show Up This Year

Peter Kafka<p>Waiting for YouTube’s subscription music service? You’re going to have to be patient.<p>The video service, which is already the biggest free …

User Generated Content

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.<p>If they haven't already, many marketers will soon see …

Advertising

Filing Indicates Snapchat Is Looking To Raise $54.5M At Around A $2B Valuation

According to a filing uncovered by VC Experts, Snapchat has authorized a new share class called Series C Preferred. The class of 1.6 million shares is set to be valued at $34.0893 each, according to a comment the group provided to Business Insider, or $54.54 million in total.<p>The funding pegs the …

Report: Internet-Free Twitter Service Coming to International Markets

Twitter will soon be available to some international mobile users without Internet access, according to Reuters.<p>Twitter is partnering with U2opia, a …

Millions of Mourners Take to Social Media to Honor Nelson Mandela

Former South African President Nelson Mandela died on Thursday, leaving behind a heartbroken global community and a legacy that will far outlive any …

Adweek

Instagram Will Hold a Mystery Press Event on Dec. 12

Instagram has sent out invites to multiple members of the media, including <i>Mashable</i>, for a mysterious press event in New York City on Dec. 12.<p>The …

Instagram Business Lead Emily White to Be Named COO of Snapchat

Emily White, the Facebook executive in charge of bringing advertising to its Instagram photo-sharing unit, is leaving to become COO of Snapchat.<p>The …

'Mob City' First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

In yet another example of Twitter’s growing relationship with mainstream television (and vice versa), the screenplay for <i>Mob City</i>, a gangster noir TV …

SoundCloud turns 5, creators now upload 12 hours of audio every minute

Advertisement<p>1 Comment<p>SoundCloud celebrated its fifth birthday Wednesday, and the Berlin-based startup marked the occasion by revealing an …

Adweek

Facebook Hooks Up With PlayStation 4 to Link Identity to Gaming

As Sony’s PlayStation 4 gaming system launched Friday morning, Facebook said it will allow players to connect to the console using their Facebook …

Online

Facebook Spreads Global 'Humans of' Photography Movement

'Humans of' Facebook Pages<p>Humans of Rome<p>Humans of India<p>Humans of Tehran<p>Humans of Amsterdam<p>Humans of Karachi<p>It's a simple idea: Take a candid portrait …

16 Creative Uses of Instagram Video

Now that Instagram Video has reached the ripe old age of four months (about 600 years in Internet time), we're seeing mind-blowing, app-specific …

How to Create and Embed Your Own Custom Timeline on Twitter

Twitter announced a new custom-timeline feature within TweetDeck on Tuesday, which means users will be able to collect tweets and organize them into …

YouTubers Freak Out Over New Comment System

YouTube recently upgraded its comment system with a slew of handy new features, chief among them threaded replies (<i>hallelujah</i>), improved sorting and …

Snapchat turned down more than $3B from Facebook

SAN FRANCISCO — Facebook has dangled more than $3 billion in cash to woo Snapchat, the popular photo-messaging used by younger audiences, amid growing signs of waning interest among teens in the world's largest social network.<p>The Los Angeles-based company, founded by 23-year-old Evan Spiegel, …

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