Paragrafe Technical Marketing & Communication

330 Flips | 5 Magazines | 6 Likes | 12 Following | 26 Followers | @paragrafe | Articles on technical communication, marketing, UX, design, technology, global digital marketing, and more...

Ecommerce in Canada: Its Time Has Come | eMarketer Retail

Ecommerce in Canada is undergoing a major disruption. Spurred by competition from Amazon, retailers there are investing in digital, and it has become …

Key points to be Considered While Choosing a Shopify Theme

The overall look and feel of your website can play a major role in creating an image in the mind of the visitors. The layout of a website is like its …

Troubleshooting Your Ecommerce Store: What to Do When No One's Buying

When sales slow down, here are five areas of your business to check first.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an online business owner, you’ve likely encountered the frustration of low sales. And that's a conundrum because you've reviewed your ad data and seen that …

Is Your Content Marketing Strategy Customer Centric? Here's Why It Needs To Be

Is your content marketing strategy designed to bring the greatest possible value to your customers?<p>I find that the majority of businesses either aren’t able to answer this question succinctly, or are forced to respond in the negative. Content marketing has been built up so much as a means of …

Marketing

6 Steps To Laser-Target Your Content Strategy To The Right Audience

Look to any article or resource online for tips on how to design and execute a better content marketing campaign, and you’ll see a ton of common descriptors encouraging you to make “good” content—with occasional semantic deviations like “great,” “amazing,” or something similarly ambiguous. The …

Marketing

Content Marketing Is A Game -- Here's Your Strategy Guide

Most businesses understand the power of content marketing, and why it’s become so popular over the last few years, but many are averse to getting involved themselves. Why? In my experience, there are three reasons.<p>First, they think they don’t have the budget for it, not realizing that it’s possible …

Marketing

6 Steps to Your Best Content-Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing is an increasingly popular strategy for online brand success, and content budgets are still growing, with no signs of lost momentum. Why? Part of the reason lies with content marketing’s multifaceted benefits: from the …

4 Strategies To Find A More Specific Niche In Content Marketing

Content marketing is a cost-effective, versatile strategy with myriad benefits—but because of that, it’s attracted thousands of entrepreneurs and marketers in a relatively short amount of time as its popularity has skyrocketed over the last few years. Publication channels are flooded with content, …

Marketing

How Spotify Wins 6 Challenging Markets in Asia (Includes Japan Pre-Launch Case Study)

<i>This post is Part 2 of our in-depth analysis of Spotify’s global expansion. Part 1, which covered</i> <i>9 International Growth Strategies</i><i> Spotify used to</i> …

Payment Systems

How to Ace Global Marketing Like Airbnb

Learn more at www.oneskyapp.com<p>Deep tactical dive into the 3 main global marketing tactics Airbnb used in the early days and continues to use now to win 190+ markets and completely dominate the hospitality industry.<p>Want to go global yourself? Visit www.oneskyapp.com to see how our localization team …

Marketing

Snapdeal may die a slow and painful death

When Amazon announced in 2016 an additional $3 billion investment in India, it made clear its intention to dominate the Indian market and pose a massive challenge for India’s homegrown e-commerce companies, among which Snapdeal could be hurt the most.<p>The Gurgaon-based firm lags Flipkart on most …

India

Russia's e-commerce market slowed drastically in 2015

Growth in the Russian e-commerce industry slowed to just 6.6% in 2015, down from 31% in 2014, according to a recent report from the Economic Foundation.<p>Revenue for 2015 came in at $23 billion, only slightly above the $21 billion earned in 2014. The slowed growth can be largely attributed to a …

Cultivating Content Strategy for Social Media

There are so many platforms on the web but nothing creates as much buzz as the social network platforms. It is the only online platform that makes us …

Can Marketing Automation Save Your Content Strategy?

Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics. And video, …

What You Can Learn from LinkedIn’s Content Strategy

If you’re a content marketer struggling to connect with an audience, pay attention to the words of Alex Rynne, Associate Content Marketing Manager at …

Research: Why Best Practices Don’t Translate Across Cultures

It made sense. A large high-technology company had established an innovation center in one of their U.S. offices where employees were entrepreneurial, engaged, excited to come to work, and as a result were quickly developing new ideas for customer-facing products. So the firm wanted to replicate …

How 'Game of Thrones' creators solved the problem of translating 'Hodor' into other languages

The fifth episode of the season, aptly titled "Hold the Door," explained Hodor's origins.<p>While present-day Hodor is holding the door against attacking wights, Bran, who is greenseeing, accidentally wargs into Hodor's past self, a young boy named Wylis. Through Bran, Wylis hears Meera screaming at …

Facebook's New Translation Tool Shows Friends Your Posts In Their Preferred Language

Earlier this year, Facebook launched a “multilingual composer” to let Pages share posts with diverse audiences in many languages, automatically serving individual users the post in their preferred language.<p>Starting on Friday, millions of Facebook users who aren’t Page holders will also be able to …

Language Learning

How To Adapt A Franchise For An International Market

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>I spent many summers at Martha’s Vineyard in Massachusetts, which is where the idea of Sloan’s Ice Cream first originated. During the warm summer …

Tailor Your Digital Marketing to the Customer Experience

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As much as two decades ago, the way consumers opted for buying brands depended on how much the brands were able to thrust their products into the consumers’ vicinity and at the same time, appeal to their taste. For instance, a commercial …

How Digital Marketing is Changing Publishing

<i>What does digital marketing in 2016 look like and where is it headed in the next five years? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by Jeff Umbro, Digital Marketing Director at Goldberg McDuffie</b> …

The 6 Scariest Words in Digital Marketing

Here are the six scariest words in digital marketing:“Facebook is changing its newsfeed algorithm.”And so it goes.Facebook announced yesterday it’s …

Digital Marketing

What Must Your B2B Firm Do to Improve Its Digital Marketing Prospects?

Marketing is just as important for B2B companies as it is for B2C companies. The digital marketing world has changed many things, but what it hasn’t changed is the need to build strong relationships with your customers.<p>The five main digital marketing must-dos for any B2B company show how to make …

Marketing

Japan’s e-commerce leader Rakuten gets into agriculture tech

Rakuten may be cutting back its e-commerce business in Europe and Southeast Asia, but, at home in Japan, the internet giant is stepping into a new field — quite literally — after it invested in an agriculture tech company for the first.<p>Weeks after withdrawing e-commerce sites from the UK, Spain and …

Social commerce is failing

Social media networks have been adding buy buttons in order for shoppers to make purchases without having to leave their platforms.<p>But there's one problem. Consumers aren't clicking them.<p>A new survey conducted by SUMO Heavy and cited by MarketingCharts reveals that 45% of U.S. adults have no …

Amazon Tops Indian E-Commerce Market In Web Traffic

Amazon has been operating in the e-commerce market in India since 2013, and has grown impressively in the last three years. It is the third largest e-commerce platform in the country, after Flipkart and Snapdeal, in terms of Gross Merchandise Value. However, it has now overtaken these rivals in …

eCommerce

Lifestyle | Fox News

Latin America

Young Turks: e-commerce start-ups bet on enviable demographics | Reuters

ISTANBUL (Reuters) - When Demet Mutlu dropped out of Harvard six years ago to found an online fashion retailer in her native Turkey, friends thought she was crazy to leave the world’s top business school for a leap into the unknown.<p>An employee works at the main office of Trendyol, Turkey's leading …

eCommerce

4 Marketing Strategies To Take eCommerce To The Next Level

eCommerce is tough. It used to be something revolutionary, but these days it’s something that practically everyone is doing. And that means competition. You need to stand out from the crowd through using a range of tactics, but you also need to do it affordably.<p>This guide is going to introduce you …

Marketing

Thailand's national e-payment system will bolster e-commerce

Thailand is set to launch a government sponsored e-payment system this fall, and experts believe it will propel the country's e-commerce industry.<p>The national e-payment system will be deployed in two phases with the goal of transforming the country into a cashless society. The first phase will …