Paqui Martin

28 Added | 2 Magazines | 37 Followers | @paquimartin | Keep up with Paqui Martin on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Paqui Martin”

Five Trends For Navigating The Modern Search Marketing Landscape

The search marketing landscape has changed dramatically in recent years. Gone are the days of a walled garden between a company’s organic and paid …

Search Jobs

At Google, we don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and …

What Google AdWords’ Ad Rank Update Means for Your Business

This week, Google announced a significant AdWords update: Ad Rank, the system for ordering competing ads on search results pages, now takes into …

Show your Display Network ad on YouTube - Previous - AdWords Help

Target YouTube with managed placements<p>To add YouTube as a managed placement in a Display Network campaign:<p>Sign in to your AdWords account at …

Is the ranking of PLAs on Google search different to the ranking of products on Google shopping pages?

Community Manager<p># 2<p>Community Manager<p>- last edited<p>Google Employee<p># 5<p>Google Employee<p>Hi Kaylen,<p>I'm not sure I understand your issue entirely but it …

What PPC Certifications Should Really Be Testing For

<i>June 4, 2013</i><p>PPC Certifications have been a hot topic as of late. One of the most popular posts on PPC hero is about Google’s Fundamentals Exam. I …

Making Conversion Rate Optimization Work for You & Your Client

<i>June 19, 2013</i><p><i>For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the</i> …

Get Up to Speed With Bing's Latest Updates

<i>September 13, 2013</i><p>Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change …

Get More From Google Adwords Dynamic Search Ads

<i>August 18, 2013</i><p><i>Today’s post comes from PPC Hero Ally Hayley Coutinho. Hayley is a Paid Search Consultant at Receptional, one of the UK’s longest</i> …

How To Build Your Own Facebook PPC Campaign From Scratch

Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three …

When You Search Google, Only 13% of the Screen Has Real Results

Search is supposed to be the heart of Google, right? But an entrepreneur has pointed out that the search engine's site design doesn't cater much to …

5 Good Habits To Ensure Success With AdWords

Through the years of working with AdWords, I’ve experienced many different scenarios and worked in many different environments. It’s funny how …

Eight PPC Tactics That Are Hiding in Plain Sight

<i>July 10, 2013</i><p><i>No matter where you live, there’s a restaurant nearby that you pass by on a daily basis without going in. At first you pass and you’re</i> …

5 More Landing Pages Tests To Improve Performance

Now that you've had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing …

6 Cool New Advertising Options In Google AdWords

<i>July 25, 2013</i><p>It seems like it’s been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We’re …

7 Uses for Enhanced Sitelink Extensions in Google Adwords

Enhanced Sitelink extensions have been available or a while now. Sydney covered all the changes in her blog last month, but I wanted to jump in and …

6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads

en_US<p>article<p>Best practices to optimize your merchant feed for product listing ads (PLAs) …

Improve Your SEO: A Guide for Beginners

So you want to get your website in the top search results? Having a clear understanding of how SEO works and its impact on your website is the first …

Google Analytics Data to Help You Find Blog Post Ideas | SEJ

The screen is blank. Your hands hang motionless over the keyboard. It’s time to write… about something.<p>Every content marketer knows this feeling. …

New Local Ad View (And AdWords Click Type) Comes To Google Maps App

Google is following up on the recent roll-out of its updated Google Maps app for Android and iOS devices with a new local ad view and click type. The …

5 Google Analytics Reports You Need to Succeed in PPC

<i>August 12, 2013</i><p><i>Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s</i></i> …

Mastering PPC: Quality Score, Ad Rank and Why They Matter

How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing

Writing ad copy for PPC can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text. In …

Things You Need to Know About Bing Ads Editor Tool – Part I: How It Works

A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and the …

What To Do When You’re Experiencing A Decrease in Conversions

When I first noticed Ginny Marvin’s post on how you can check changes in your AdWords metrics my initial thought was that it was too good to be …

Bring questions. Build answers.

La preocupante evolución de Google

Desde hace ya mucho tiempo comento en mis clases la preocupante evolución de Google en cuanto al uso del espacio en sus páginas de resultados …