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The CMO Needs To Think Like The CTO

Two of the most important executive roles in today’s customer-focused environment are the CMO and the CTO. The CMO is generally in charge of everything related to marketing, from advertising to social media and newsletters, while the CTO typically oversees all aspects of an organization’s …

Choosing the right chief data officer

Few roles are evolving more rapidly than that of today’s data and analytics leader. Across most industries, data and analytics are becoming central …

Management

Which Industries Are the Most Digital (and Why)?

When business leaders talk about going digital, many are uncertain about what that means beyond buying the latest IT system. Companies do need assets like computers, servers, networks, and software, but those purchases are just the start. Digital leaders stand out from their competitors in two …

Innovation

Seven Steps to Successful Marketing Technology Adoption

Today's successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A …

Will The CMO Be The CIO V2.0?

<b>In this age of the digital economy, CMOs have a tremendous opportunity to be change agents and lead companies to their ultimate destiny. But like</b> …

The Daily Routines of Geniuses

Juan Ponce de León spent his life searching for the fountain of youth. I have spent mine searching for the ideal daily routine. But as years of color-coded paper calendars have given way to cloud-based scheduling apps, routine has continued to elude me; each day is a new day, as unpredictable as a …

The Art of Color Coordination

The Art of Color Coordination infographic from Kissmetrics is a lesson on how to use the color wheel when picking colors to combine. The infographic …

How to Prevent The Pitfalls of Remote Working

Remote work is arguably one of the greatest advancements in the working life of people around the globe today. It gives new opportunities that nobody …

Remote Working

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A World of Languages

A World of Languages - and How Many Speak Them is a new infographic by Alberto Lucas López for the South China Morning Post that compares the number …

Seven best practices for better sales analytics

In days gone by, sales management was definitely more of an art than a science and one centred very much on gut feel.<p>But a new generation of sales …

The Chief Marketing Technologist: Luxury Or Necessity?

Three years ago, Gartner made headlines projecting that the CMO would outspend the CIO on technology by 2017. So far there has been little reason to …

Why Sales Ops Is So Hard to Get Right

According to “Spin Selling” author Neil Rackham, when Xerox first established a sales operations group in the 1970s to take on activities such as sales planning, compensation, forecasting, and territory design, group leader J. Patrick Kelly described his responsibilities as “all the nasty number …

Increase Traffic to Your Website

| <b>source:</b> Jul 27th, 2013<p>Looking for ways to increase traffic to your website, instagram, or twitter? Check out these quick, easy steps to help boost …

6 Marketing Trends to Watch in 2013: New Research

Shares 8K<p>Are you looking for the latest marketing trends?<p>Wondering how the wide choice of devices and platforms are impacting marketers and consumers?<p>…

Three Priorities for the Digital CMO

The principal role of a CMO has always been to be a great storyteller. Once upon a time, this meant waxing eloquently about the brand’s promise, giving people a hero to cheer for and something to relate to and believe in. And the process of storytelling used to be fairly simple: create an ad, place …

What’s The Next Big Thing In Digital?

Marketers all have different views on what’s going to be the next big thing in digital. It's that shiny new object syndrome, when marketers all focus …

The Conversation Prism 4.0 for 2013

Brian Solis has released the new Conversation Prism 4.0, with updated companies and categories for 2013. This project series has been a favorite on …

Ben Harrow - What Makes an Infographic Cool?

Guest Post by Ben Harrow<p>Infographics are a visual representation of engaging and enlightening statistics or facts - as Randy puts it, “infographics …

The ‘Other CMO’ And Why Every Company Needs One

The seemingly endless attention on big data is understandable.<p>The unprecedented amount of customer information available today makes it possible to …

The Rise Of The Marketing Operations Director

<b>I like to read marketing job postings. I subscribe to several feeds from job portals and also regularly search select companies’ job sections on</b> …

It’s All Integrated Marketing Now, Say Speakers At Econsultancy Event

The economy has reached a post-industrial stage that is changing the way consumers relate and turning all customer contact into integrated …

Customer-Centric Collateral Can Fix The Sales-Marketing Rift

Customers are familiar with the traditional collateral material that salespeople send out or leave behind after a visit. And guess what?<p>“Everyone …

Digital Marketers Missing Their Mark: Adobe Global Research

What's the deal with digital-marketing effectiveness?<p>New global research from Adobe Systems, CMO.com's corporate parent, suggests that marketers …

Contact Lens Computer: Like Google Glass, without the Glasses - MIT Technology Review

For those who find Google Glass indiscreet, electronic contact lenses that outfit the user’s cornea with a display may one day provide an …

Digital marketing strategies, trends, and insights | CMO.com - Adobe

The 15 Countries With The Highest Quality Of Life

The (OECD) — an international economic organization — analyzed 34 countries in 11 categories, including income, housing, jobs, community, education, environment, civic engagement, health, life satisfaction, safety, and work-life balance. (You can read the full methodology here.)<p>We looked at the …