Manuel

17 Added | 2 Magazines | 8 Likes | 7 Following | 1 Follower | @pan80 | Keep up with Manuel on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Manuel”

Content Marketing 101: All You Need To Know To Grow Your Business

It was a paperback book that someone I trusted and respected had recommended.<p>Its title was good but not <i>great</i>.<p>The headline wasn’t so compelling that …

Marketing

5 email marketing trends to watch in 2018

The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering changes to …

Marketing

The Most Important SEO Strategies to Use in 2018 to Boost Your Business

While Google's algorithm is constantly changing, these tactics aren't going to change anytime soon and will increase your chance of being found online.<p>Today, your website is your storefront. Even if you have a brick and mortar business, many people will find you online or check you out online …

So verrät Dir Google Analytics, in welcher Phase der Customer Journey Dein Nutzer gerade ist

Wusstest Du, dass Conversion Rates in Google Analytics häufig zu niedrig gemessen werden? Die Ursache ist, dass die Customer Journey der Nutzer nur …

How to Create a Social Media Marketing Strategy From Scratch

Here's a blueprint for a successful social media marketing plan.<p>This story originally appeared on Buffer<p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that …

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For - Whiteboard Friday

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement …

Which Marketing Communications Model Should You Choose?

The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.<p>Marketing, Branding, Copywriting, Email and Social Media Expert<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A small business marketing …

Marketing

Conversion Optimierung: 5 Aktuelle Landingpage-Design Trends

<i>Das passende Design macht deine Landingpage zum Conversion Rate-Boost. Welche Trends sorgen aktuell für steigende Absatzzahlen – und welche</i> …

Amir Kassaei: "Wir müssen mit diesem verdammten Selbstbetrug aufhören"

Amir Kassaei über ...<p><b>... die aktuelle Situation in den USA:</b> Ich war einer der wenigen, die frühzeitig gesagt haben, dass Trump die Wahlen gewinnen …

Daimler-Tochter Moovel: „Wir helfen dem Kunden dabei, kein eigenes Auto mehr besitzen zu müssen“

Vorsorglich und wie in der Branche üblich, betont man bei Daimler schon einmal, sich vom Fahrzeughersteller zum Mobilitätsdienstleister wandeln zu …

How to Grow Your In-Store Sales with Beacon Technology

Brands are just starting to scratch the surface when it comes to location-based technologies. Beacons have already made significant headway with …

How to Reinvent the Customer Experience to Increase Customer Lifetime Value

Customer retention matters.Research continues to reveal that it’s better to retain a customer rather than acquire a new one.Nonetheless, the 2015 …

Customer Experience

Wenn die Pickelhauben singen

"Sieg", "Mexiko" und "Die Nummer eins der Welt sind wir": An den Gesängen ihrer Fans bei der EM in Frankreich zeigt sich das deutsche Wesen.<p>Fast …

„Es gibt keine moralische Pflicht zur Selbstzerstörung“

Cicero-RedaktionPeter Sloterdijk über Merkel und die FlüchtlingskriseMit deutlichen Worten kritisiert Peter Sloterdijk die Flüchtlingspolitik der …

Für mehr Uplift: Der goldene Zirkel der Conversion-Optimierung

<b>Wer kennt das nicht: Man ändert einen kleinen Buttontext und schwupps: 235% Uplift. Ein anderes mal ist es eine Formulierung in der Fußnote und bämm:</b> …

Neues aus der Optimierungsanstalt: Psychologische Prinzipien im Einsatz

<b>Moderne Ansätze zur Optimierung interaktiver Angebote müssen in einem Umfeld zwischen wachsender Konkurrenz, datengetriebenem Controlling und immer</b> …