PalmafluxWhy people associate ‘cold’ with luxury productsverified_publisherFast Company - By Mark WilsonWhat’s cooler than being cool? Ice cold. Look, there’s nothing great about being cold. Winter is fun for about five minutes of skiing and throwing snowballs, and then it’s time to hole up for three months next to a fire while you guzzle hot chocolate and pray for sunshine to thaw out the tiny hairs …
Palmaflux4 Branding Strategies Your Company Should Apply In 2020Forbes - Jia WertzAs the business world continues to evolve year after year, so does the way companies need to market themselves to be most effective in today’s competitive marketplace. This is common knowledge for areas of marketing like social media and digital publishing, where the landscape seems to experience …
PalmafluxPowerful Marketing Strategies To Reach B2B CustomersForbes - Megan Totka, AllBusiness“Hello, Operator? I’d like to make a collect person-to-person call…” With the advent of virtually universal cellphone ownership and so many means of digital communication, I think that’s a phrase that today is only heard in old movies. (A similar situation is depicted in the funny "Bob …
Palmaflux11 Branded Content Innovators Who Take Marketing to the Next Levelverified_publisherAdweekFrom GIFs and ‘grams to documentaries and dramatic activations, these Creative 100 honorees keep things interesting. Few fields in marketing pose more …
PalmafluxOpinion: How to make your brand matterAd Age - Raja Rajamannar.It’s a question that’s never been more relevant, as brand loyalty quickly becomes a thing of the past. Not only are consumers tuning out the noise, …
