Pajaree Suriyaprapadilok

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The Balance of Power for Selling Hotel Rooms

Mergers amongst the largest hotel chains continue to cause ripples of change across the hospitality industry. The combination of Marriott and …

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

Trivago began its roadshow and currently plans to raise $428 million in an initial public offering that would tentatively take place around December …

Travel Ad Impact Greatest In Booking Stage

The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of Canadian travel …

Advertising Industry

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Lodging, travel agency, and services companies scored 12th among 18 industries in their email marketing open rates, according to a new IBM Marketing …

Understanding Instagram and Snapchat User Demographics

<i>Last week we launched the latest report in our Skift Trends Reports service, Snapchat and Instagram Strategies for Travel Brands.</i><p>In this report, we …

Advertising

Meet the new generation of Chinese travellers: The Millennials

<i>Millenials account for one third of the Chinese population and are eager to travel and explore the world, representing a lucrative opportunity for</i> …

Why the Hotel Industry Should Be Paying More Attention to Hostels

Whatever you think of hostels, change that perception.<p>That’s what Generator Hostels CEO Fredrik Korallus said when he was interviewed on stage at the …

Radisson RED A New Lifestyle Hotel Brand To Open First US Loc

MINNEAPOLIS—Radisson RED, a new hotel philosophy and lifestyle brand inspired by art, music and fashion will open its first U.S. location and …

Hospitality

Wyndham Hotel Group Revolutionizes Marketing Quality And Technol

PARSIPPANY, NJ-–Fueling the democratization of travel for everyone everywhere, hospitality giant Wyndham Hotel Group has revealed much-anticipated …