osh pash

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Infographic: Why ‘Transformists’ Are the Demographic Brands Should Be Targeting

While millennials may be the hottest demographic for marketers to target, research by Insider Inc. and Digitas says they’re not the most powerful …

Advertising Industry

This Teen Social Media Maven Joined Instagram When He Heard His Sister Had 1,000 Followers. Now, He Has Millions of His Own.

Declan Mortimer's journey provides key lessons for entrepreneurs of any age.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Never let anyone tell you how to live your life. That was the biggest lesson that teenage entrepreneur Declan Mortimer’s parents taught him growing up …

Entrepreneurship

This Is Your Path to the $1,000-Per-Hour Mindset

If you don't value your time, who will?<p>4 min read<p>If I asked you the question “How much for an hour of your time?” would you reflexively know the answer? If I were a betting man, I would lay odds that almost everyone reading this wouldn’t have a clue. And after putting some thought into it, most …

Here's How Highly Successful People Make Little Choices Different From the Rest of us

It's simple: If you want to live an exceptional life, you can't behave like everyone else.<p>Everybody has their own definition of success. And most people probably would like to live an above-average life. But the reality is that the vast majority of people never do. Most people live ordinary, …

How To Double Your Website Traffic And Rank Higher On Google In 5 Simple Steps

In 2017, 79 percent of all global desktop search traffic came from Google.<p>Most companies, whether they’re e-commerce or corporate sites, have valuable content that’s useful for users and for their customers. But if that information isn’t making it on the first few pages of Google, it’s likely it’ll …

Mobile Devices

3 Rules I Use to Stay Productive and Not Overwhelmed

I get 1,000 emails a week, but I only work 40 hours. Here's how I do it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>To say my life is busy is an understatement.<p>I'm a father of three kids under the age of three. I have a portfolio of 40-plus startups I've invested in and actively …

Want to Be a Great Leader? The Smartest Ones Start by Doing These 4 Rare Things

If you want your employees to respect you and give you exceptional performance, adopt these four behaviors of the best leaders.<p>Do you work for a boss who has been defined as a "driver?" You know, he or she "drives performance" and "drives results." Maybe even, "drives people?" (maybe into the …

Attention Vegans: Fill Up on These 12 Protein-Rich Meals

Healthy Eating

A step-by-step guide to get richer, healthier, and happier in 31 days

If you don't yet have a plan for 2018, you might be in trouble.<p>Lucky for you, we've already made a plan for you. Above is our 31-day guide to starting off a healthy, wealthy, happy year. Each day is accompanied by a task, along with a quick explanation, below, of why it's important.<p>Read on to find …

Best 5 Tips for Starting a Business When You Have a Full Time Job - Small Business Trends

It’s tempting to want to put 100 percent of your time and effort into plans to launch a new business from Day One. But jumping in with both feet is …

4 Money Habits That Separate Building Wealth From Just Making a Living

Have a paycheck? Now a side gig and a plan are all you need to (gradually) get rich.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to getting rich, many of us assume it means getting an upscale job with a hefty paycheck. We daydream about how we’ll drive a cool car or …

How to Make Millions Online Through Influencer Marketing

And why you don't need big-name influencers to do it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As the world of marketing continues to change, brands must constantly identify new ways of engaging with customers and driving sales. With the rise of social media and technology in …

10 CEOs Share Their Secrets To Keeping Employees Motivated (And Happy) In December

The weeks leading up to the holidays are full of distractions, so we found bosses that successfully keep everyone both happy and productive.<p>The month of December, perhaps more than any other time of the year, is the ultimate tightrope act for bosses. Be too loose with keeping your employees on …

10 Digital Marketing and Sales Collaboration Tools to Try in 2017

Communicating and collaborating are two important factors in the marketing world. But we can’t do it properly without the right tools behind us.<p>There …

How This Entrepreneur Makes $150,000 a Month by Helping You Sell Online

Chase Bowers' Shopified App has become a go-to resource for online sellers. Here's how to replicate his success.<p>At first glance, Chase Bowers' success story might seem like an anomaly. In just a few months, he went from $0 in revenue to making more than $150,000 a month--all without leaving his …

The 10 things in advertising you need to know today

<b>1. Verizon's CEO said reports suggesting the company wants a $1 billion discount on Yahoo after its hacking incident is pure "speculation."</b> Lowell McAdam was speaking at Virtuous Circle 2016, a tech conference hosted by the Internet Association.<p><b>2. Crain's annual list of New York City's</b> …

What Search Marketers Get Wrong About Demographic Research

You need to understand who your customers are, why they might be searching for your business, and what kinds of things they want to see when they get to your site.<p>Most search marketers understand that it's important to understand your demographics before you can be successful in an SEO campaign. …

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These 10 marketing truths will flip your brand

Traditionally, companies created brands and then attracted customers, who, if they came in sufficient numbers and remained loyal, sustained the company. But smart companies these days flip that approach, according to bestselling marketing author Marty Neumeier. They create customers, not brands. …

Think twice before switching to service charges

Eatsa, a new San Francisco concept, skirts the tipping issue by leaving servers out of the equation. Other restaurants are mulling service charges in …

The Psychology Of Restaurant Design

Here’s a look at the thinking behind the bar, playlist, tabletops, menu, hostess desk, and everything else you see, hear, taste, and smell.<p>By Diane …

Books Bill Gates thinks you should read

oninnovation/flickr<p>While Bill Gates has a schedule that's planned down to the minute, the entrepreneur-turned-billionaire-humanitarian still gobbles up about a book a week.<p>Aside from a handful of novels, they're mostly nonfiction books covering his and his foundation's broad range of interests. A …

8 Top Sites For Marketing Your Company Online

Getting the word out about your business can be challenging, especially with so many other businesses clamoring for consumer attention. Today, some of the most effective marketing is done online, where customers spend a great deal of time. But staying within budget while deploying an online …

OURA Ring Will Help You Sleep Better in a Fashionable Way

Ever since our childhood, we are taught the benefits of a good sleep. In fact as we grow, we get to feel it ourselves. A good night’s sleep keeps our …

3 Outbound Email Automation Tactics

When considering email marketing, most of us are thinking: Not this; not again! And we shouldn’t be surprised either, because checking our inbox …

What I've Learned Owning More than 100 Franchised Restaurants

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Franchise Players is Entrepreneur's Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email ktaylor@entrepreneur.com.</i><p>Some franchisees are content with running a few …

Hispanics In America: A Great Mobile Marketing Opportunity For All Brands (Part 2)

Hispanics represent an exciting opportunity for smart marketers. However, many brands have not yet formed a rapport with their Hispanic customers in …