Oscar Beltran

78 Flips | 2 Magazines | 5 Likes | 6 Following | 2 Followers | @oscarbel | Brand, Marketing and Communications strategist who loves to play the drums!

14 Ads That Changed The World

Since then, the advertising industry has undergone a huge transformation.<p>Over the years, we have seen dozens of ads that have done much more than just persuade us to buy a product or service. The very best campaigns have affected the way we communicate and interact with one another, from the coffee …

Great Depression

Wonderful Subway Ad Shows a Woman’s Hair Blowing Around Whenever a Train Arrives

Here's more billboard crack for you out-of-home addicts.<p>This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when …

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching …

Mercedes-Benz debuts GLA 45 AMG in Los Angeles

Hot-rodding practicality.<p>Our first thoughts upon seeing the GLA 250 atFrankfurt in September? <i>Man, this would make excellent fodder for AMG.</i> Thankfully, it seems that Mercedes-Benz is on the same wavelength, and hasunveiled the GLA 45 AMG in Los Angeles.<p>Like its CLA 45 brethren, theGLA 45 uses AMG's …

Infiniti launches creepily interesting 'Deja View' interactive online movie [w/video]

In its latest 'ad', for a lack of a better term, Infiniti has taken the art of online video a step further, adding a heap of interactivity and, if we're honest, some weirdness to the experience.<p>The video, called <i>Deja View</i>, starts off with two sharply dressed people arriving in an Infiniti Q50 at a …

2014 Mazda 3i Hatchback 2.0L Manual

Sleek new look, slick new chassis.<p>TESTED<p>Ponder life behind the Joker’s mask. You’re a stud at Batman movies but an object of scorn the rest of the time. Such was the plight of the previous-generation Mazda 3 four-door sedan and five-door hatchback. The grotesque smile and black-tongued face no …

Audi S3 vs BMW M135i vs Mercedes A45

2014 BMW 4 Series drops its top, priced from $48,750*

BMW will debut its new 2014 4 Series Convertible at the Los Angeles Auto Show in November, and after seeing plenty of spy shots and, most recently, some leaked images, we now have all the official details. To no one's surprise, the 4 Series convertible is, essentially, a topless version of BMW's …

2014-2015 New Cars: The Ultimate Buyer's Guide

Quick Reviews of Every Car You Can Buy<p>Despite generally booming sales so far this year, the auto industry continues to find itself in a state of transition. Fuel economy is on the rise, as are the capability, popularity, and affordability of alternative fuel vehicles like electric cars and plug-in …

Koenigsegg planning hypercar with one horsepower per kilo

If this seems crazy (and awesome), that's because it is. According to <i>Bloomberg Businessweek</i>, Koenigsegg is planning a car called the One:1 – as in, one horsepower per pound <i>kilogram</i>. Head honcho Christian von Koenigsegg describes this new hypercar as a "money-is-no-object venture" for a dealer in …

How Converse went from bankruptcy to a $1.4 billion business

As its parent company commands, Converse is just doing it.<p>The 105-year-old brand has grown at breakneck pace since Nike rescued the company in 2003, two years after it filed for bankruptcy. Since its cultural heyday in the ’80s, the hip sneaker has experienced a rebirth.<p>On Thursday, Converse posted …

Shoes

25 Nike Ads That Shaped The Brand's History

We looked at the past two-and-a-half decades of the advertising agency Wieden+Kennedy's work to find the Nike ads that shaped the brand's history.

The Rise of Social TV: How Social Media Is Amplifying TV Advertising

Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media <i>while</i> they watch TV. Many discuss what they're watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant …

Public Relations

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Cadillac Elmiraj Concept

The future of Cadillac's Art & Science design language.<p>Design themes, particularly those as radical as Cadillac’s initial razor-edged Art & Science (A&S) motif, typically enjoy a half-life of just a few years. Rooted in the 1999 Evoq concept and influencing production models from the 2003 CTS sedan …

Cadillac

BMW M4 concept reveal promo

Do advertising awards matter?

Just over a month ago, the world’s advertising industry descended upon Cannes, France, for its annual Festival of Creativity. At this event, agencies …

2014 BMW 435i: Is 4 the New 3? - Ignition Ep. 79

Carmakers using a blend of social media, video game to woo youngsters

<b>By Megan Durisin</b><p>Young people are buying cars at a slower rate than their parents, restrained by mounting student loan debt, a rising cost of driving …

History Lesson: A Timeline of Ad Agency Consolidation

<i>A flurry of agency deals and moves in the mid-to-late '80s put players in place -- WPP and Martin Sorrell, now 68; Publicis and Maurice Levy, 71;</i> …

AD OF THE DAY: This Durex Commercial Will Remind You To Never Reproduce

This spec commercial for Durex, the international condom manufacturer, perfectly portrays why people need to buy its product: because children are the worst.<p>The one-minute spot, directed by Paul Santana, was named best spec of the year by the AICP.<p>Beethoven's Piano Sonata No. 14, also known as the …

McDonald's new ad promised their fries to be real and good. http://adsoftheworld.com/media/outdoor/mcdonalds_real_good #mcdonalds #advertising

Facebook And Blogs Influence Purchases Among Fashionistas And Social Shoppers

The primary difference between these two categories is that a Fashionista “firmly believes that fashion and beauty are very important to her,” said …

Marketing

Ad Analysis: 2013 Infiniti “Inspiring Confidence” Commercial – Feature

Guilt by association is a powerful tool of condemnation. In a court of law, it’s called “speculation” and deemed inadmissible, but in the court of public opinion, who you hang with counts—a lot. It’s a phenomenon of human conditioning that cuts across all social strata; mobsters and presidents …

The Emergence Of Native Ads On Mobile, And How They're Turning Mobile Advertising On Its Head

BI Intelligence<p>We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours …

Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool

Google announced they are migrating three existing AdWords tools directly into a new version of the Google Display Planner. Specifically, the …