Oscar Alfaro

59 Flips | 5 Magazines | 6 Following | 2 Followers | @oscaralfaro2014 | Keep up with Oscar Alfaro on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Oscar Alfaro”

Membership Marketing Blog

One of the most important numbers to get right in membership marketing is the proper calculation of an association’s renewal rate. Nevertheless, it …

Boosting Country Club Memberships With Innovative Marketing and Pricing Concepts - A Peer-Reviewed Academic Articles

In 1994, a multi-national diversified corporation charged one of its subsidiaries, a private country club in Southern California, with increasing …

The Ultimate Guide to Building a Profitable Online Community From Scratch

As an entrepreneur, you want to help people solve a problem that you authentically give a shit about, while making it rain dollar bills all up in …

Lifestyle magazines in South Florida: glossy, glamorous and growing

Jeff Dinetz pulls up to a high-end furniture store in Weston with his glossy magazine in hand. During the hour that follows, he will try to convince …

4 Tips To Become A Consultant For Your Second Career

<i>(The following is adapted from</i> The Consulting Economy: How to Manage Your Career in the Coming Workforce Revolution <i>by Jonathan Dison, published by Lioncrest.com.)</i><p>I’ve had the same conversation hundreds of times with different professionals. It’s the one in which I convince them that not only are …

Employment

Congratulations... It's a Content Studio!

<i>By Rob Gregory, President of Sales and Marketing, WhoSay</i><p>Your Content Studio is Open For Business…Now What?<p>Every other day, it feels like a brand is launching its own content studio. Pepsi, Budweiser, Sprint and now Yahoo! are just a few of the latest to announce their entry into the storytelling …

What the heck is a content studio (and why would my brand need one)?

For all but the savviest internal marketing teams, the volume of content needed to keep all of your initiatives afloat is simply not attainable with …

Marketing

Digital Marketing Trends for 2017

The 14 top rated digital marketing techniques for 2017 according to Smart Insights readersIn this article, I'll take an in-depth look at what I see …

Subscription Business Models Are Great for Some Businesses and Terrible for Others

Today it seems like everyone is rushing to join the digital membership economy. Two of the most popular tactics are online communities and subscriptions.<p>For example, you can now subscribe to razor blades, underwear, groceries, clothes, toiletries, even dog toys. Or you can join a premium community …

The Future of Retail is the End of Wholesale

E-commerce will rapidly reshape the entire economic model of retail, spelling the end of wholesale, argues Doug Stephens, founder of Retail</b> …

eCommerce

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

One of the core tasks involved in documenting your content marketing strategy is to develop your social media marketing plan, also known as your …

Marketing

6 Digital Arts Schools To Cultivate Your Content Creation Craft

For the modern performer, the ability to create expert content is a must. These six digital arts schools can give you the skills you need.

Content Curation

Certificate in Content Marketing | The School of The New York Times

Together with T Brand Studio, The School of The New York Times is offering a Certificate in Content Marketing as taught by members of the studio’s …

Marketing

The 4 Most Important Content Marketing Changes in 2017

As content marketing continues to dominate effective digital marketing plans, you're going to see these four changes impact what you've been doing in 2017.<p>Nearly a decade ago, Seth Godin famously said, "<b>Content Marketing is the only marketing left</b>." While that is certainly an extreme view, it …

8 Business Intelligence Tools for Content Marketers With Technophobia

You are a content marketer. You care about people, about making real content for real humans that adds value and solves problems. After all, that’s …

Marketing

7 Social Media Marketing Tools You Need to Use

The brilliance of today’s technology makes almost everything possible and easy. To stay on top of the game of social media marketing you have to …

Social Media

7 Apps You Need as a Social Media Consultant

According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, …

Need More Traffic? Here's 4 Tips For Creating Shareable Content

Building an audience isn't easy, is it? As you already know, increasing your traffic is one of the biggest challenges for aspiring entrepreneurs and solopreneurs.<p>And it can be pretty frustrating, right?<p>You spend hours creating epic blog posts, podcasts, or videos, only to have them collect dust on …

15 Ways to Drive Shoppers With Social Media [Examples]

<b>Create a daily deal</b>. This doesn’t mean a <b>Groupon</b> type promotion since research has shown that there’s a good chance that these can hurt your business. …

What Makes Brands Really Successful On Social Media

There are different ways of defining success on social media. A large audience for example, is the one but not the only indicator of a successful …

32 of the Best Apps That You Need to Work Remotely

Remote work is easier if you have the right apps. Here are 32 of the best apps that will help you be more effective and efficient.<p>It used to be that working collaboratively meant scheduling a conference room and sending around a memo telling everyone to meet up at a certain time.<p>Now your team may …

Content Marketing Trends in 2016 [Infographic]

As technology brings changes in how users consume content, publishers also need to adapt to those trends, according to the following Simplilearn …

Why You Need a Social Media Marketing Plan

More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying …

65 Web Design Trends of 2016 – Complete Edition

4.5/5 (4)<p>Just like the spectators at the theatre are waiting for their favorite actors to play their parts in the performance, web designers and …

Content Strategy Musings for Forward-Thinking Marketers

“Quick story.” If that phrase makes you think of CMI Chief Strategy Officer Robert Rose, you’ve probably been following Content Strategy for …

Marketing

9 Things Great Content Has That Yours Might Not

These days, more and more businesses and brands are investing a lot of effort, time, and money in content marketing. Despite doubling their efforts …

Marketing

How Content Marketing Works For Your Bottom Line - #infographic

It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers.<p>But beyond …

How to Handle Multiple Social Media Pages for Your Business

Wednesday, October 14, 2015 apps, digital marketing, How to, social media<p>Info People<p>Facebook, Twitter and LinkedIn are perhaps the most obvious …

Jan Rezab, 27

Cofounder, Socialbakers<p>In its early days, Facebook felt like the Wild West to marketers. The avalanche of consumer eyeballs to the site was tantalizing, but it was tough to make sense of it as a branding opportunity or measure the effectiveness of advertising efforts on the social network. Jan …