Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

#BrandsGetReal

#BrandsGetReal<p>Championing Change in the Age of Social Media<p>en_US<p>article<p>In our #BrandsGetReal report, we surveyed consumers to see sentiment toward …

Sprout

11 Technical SEO Tips to Boost Google Rankings [Infographic]

So, you want to rank higher on Google and you’re reading up on SEO - but is your website sound from a technical point of view?Joint Views share their …

SEO

9 Predictions for SEO in 2018

For the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the …

SEO

Facebook's Testing a New Local News and Events Section to Prompt Civic Engagement

As part of Facebook’s ongoing effort to ‘bring the world closer together’, The Social Network's working to enhance local communities and groups, in …

Facebook

The Pros and Cons of Facebook's Coming News Feed Changes - from a Page Perspective

The biggest social media marketing news of the very new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to …

Facebook

How to become part of your customer's media diet

The second option is to create a short survey and send it to your existing audience to learn about their media preferences through your email list, by paying for its promotion on social media or through an SMS texting campaign.<p>Analyze this list of websites to determine what’s distinctive about each …

Marketing

Facebook Outlines What's Coming for Messenger, and Messenger Business, in 2018

Of all of Facebook’s apps, Messenger has likely seen the most significant changes in recent times. Instagram has also seen its fair share of updates, …

Chatbots

Marketing Tips for Livestreaming on Social Media [Infographic]

"Live streaming" was a big buzzword in 2017, and it's not going away in 2018. Brands that haven't explored this medium yet may want to take a look …

Livestreaming

2017 in Review: SEO Updates & How They Affect You

2017 in Review: What Happened in SEO Last Year and How It Affects Your Strategy<p>By: <b>Alina Gorbatch</b><p>January 16th, 2018<p>This year has been wild for SEO. In …

SEO

SEO ranking factors in 2018

In 2006, before iPhones and Androids, a Google document mentioned the search engine uses “over 200 signals” for ranking. There are probably thousands …

SEO

What Consumers Pay Attention to in Local Business Reviews

Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent …

Marketing

State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

<b>What’s in store for the social media industry in 2018?</b><p>The way consumers use social media channels is constantly evolving and as marketers and …

Social Media Marketing

PPC and SEO: A Match Made In Heaven

Pexels / PixabayYour business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find …

SEO

8 Key Tips for Improving Your Site’s User Experience

From improving your content formats to increasing your site‘s visual appeal, there are lots of factors that can help you better the user experience …

SEO

How to find and connect with influencers at scale

Influencer marketing has proven itself as one of the most effective digital marketing tactics of recent years – and all signs point toward a very …

Digital Marketing

What MoonPie's Social Strategies Can Teach Brands About Engaging With Fans

At more than 100-years-old and holding court on Twitter alongside heavyweights like Wendy's and Denny's, how does MoonPie keep fans engaged?

Social Media Marketing

Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive

It's time for companies to re-think their Facebook marketing strategies.<p>Last week Facebook declared organic post reach dead for pages. Publishers and brands who used to connect to people via their Facebook pages need to figure out how to people going forward.<p>Of course, you can use conventional …

Facebook

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. …

SEO

Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration

Online shoppers looking for inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," …

Google

Seven storytelling techniques to master before your next presentation

When we hear a story, our brains don’t simply soak up the data it contains: the story stimulates parts of the brain that other pedagogical approaches …

Storytelling

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant …

Digital Marketing

3 Key Takeaways for Marketers from CES 2018

By Paroma Sen<p>There’s more reason to be in Las Vegas right now than just to indulge in all that the <i>sin</i> city is commonly known to offer. And that’s CES …

What You Should Know About Emotion And Business Storytelling

<b>Think about a story that you can recall in a heartbeat.</b><p><b>It can be anything, from your most cherished fiction book to an amazing real life experience</b> …

SEO Strategy for Voice Search in 2018

Step Over, Keywords: Why Voice Search Is Bigger Than You Think (and What to Do About It)<p>By: <b>Valerie Niechai</b><p>January 9th, 2018<p>While you are in the …

SEO

The State of Video Marketing: Distribution, Topic, and Budget Trends

Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto.<p>The report was based on …

Marketing

6 tips for identifying the best keywords for your next SEO campaign

These days, simply publishing an advertisement or blog post is not enough to get you any sort of valuable exposure. The internet’s deluge of promotional material has created an ocean vast enough that what you post can get swept away before anybody ever notices it existed.<p>Fortunately, online …

5 Big Marketing Trends to Watch in 2018 [Infographic]

As we advance towards the end of the year, everyone’s thinking about what’s coming next, what’s on the horizon for digital marketing and social media …

Content Marketing Best Practices: Content Writing in 2018

<i>Note: This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in</i> …

Triple Meltdown: How So Many Researchers Found a 20-Year-Old Chip Flaw At the Same Time

On a cold Sunday early last month in the small Austrian city of Graz, three young researchers sat down in front of the computers in their homes and …

Information Security