Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

Will Marketing Automation Replace Human Creativity?

Every time you upload a post, picture or a tweet, a machine is memorising them and inferring your personality and characteristics! Everything you do …

Marketing Automation

How to Make the Switch to Content-Driven SEO #MNBlogCon

TopRank Marketing’s Joshua Nite made his debut on the speaker circuit this past weekend at the 8th annual Minnesota Blogger Conference held at …

Digital Marketing

Content Marketing: The Definitive Guide

Content marketing is the one of the highest impact forms of marketing today. You can use it to automate your lead generation and boost your sales and …

Mobile Dominates Internet Ad Spend

Advertisers need to treat the internet not as mobile first, but mobile dominated.<p>More than half (53%) of all internet ad spend will go to ads viewed …

Mobile

Bots are becoming highly skilled assistants in physical therapy

Within the last decade, we’ve seen incredible progress in the fields of robotics and artificial intelligence. Innovators have been seeking out ways to meld man and machine and, in some areas, remove man altogether. In robotics, we’re seeing delivery drones, security robots, and more. In AI, …

Artificial Intelligence

6 Ways Technology Impacts Customer Thinking, Behavior, And Experience | CustomerThink

<i>Photo</i> <i>by FreePik,</i> <i>CC0 1.0</i><p>At the start of any business, the creator must think of how they will become profitable, survive amidst competition and come …

Customer Experience

The Future is Imminent: 9 Design Trends for 2018

Good evening. I’m Chase Buckley, UX Unicorn, and these are my predictions for the biggest design trends of 2018. Enjoy.<p><b>1. Synesthetic Feedback</b><p><b>Haptic</b> …

UX Design

The Story Canvas

Storytelling is a powerful tool to inspire and engage people, communities and organisations to contribute ideas, energy and resources to advance a …

Storytelling

8 online tools to fine-tune your content marketing

As dedicated content marketers, my team and I write hundreds of online articles every year, producing insightful guides on how to deal with duplicate …

SEO

How Social CRM Can Improve Your Marketing?

Social media has become an integral part of our everyday lives and that is not a hidden fact. What started as a medium to communicate has evolved …

Social Media Marketing

Which cloud is right for you?

The cloud industry is booming and almost every day, you hear a new platform or service from a company. The number of cloud-based products and …

Hybrid Clouds

A brief overview of social media listening for photographers and authors: benefits, tools and tips

Hello Cendrine, I wanted to send a quick note to thank you for mentioning our company on your blog. Much appreciated, XXXX When I received this email …

Social Media Marketing

Facebook Says Its Fake News Label Helps Reduce The Spread Of A Fake Story By 80%

BuzzFeed News obtained an email sent by a Facebook executive to its fact-checking partners that for the first time shared internal data about the program.<p>A news story that's been labeled false by Facebook's third-party fact-checking partners sees its future impressions on the platform drop by 80%, …

Journalism

45 Content Marketing Best Practices That Are Actually Myths

Even though content marketing isn’t exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and …

Digital Marketing

Be Human - Matching Customer Personality is the New Key to Relevance

Tailoring the messages to match customer personality is the most promising strategy to increase the effectiveness and relevance of your Brand's …

Personality

Account Based Marketing (ABM) for the Efficient B2B Marketer

Marketers using account-based marketing tactics drive more than double the revenue. Jason Seeba of BloomReach shares the 8 steps they followed to develop a successful ABM program. Get the cheat sheet here.

Marketing

Content Curation: The Art of a Curated Post [Infographic]

For content marketers wanting to economically increase content production, content curation is by far the best solution. It’s beneficial for both …

How to Stay Relevant as a Writer in the Visual Age

Scroll through your Facebook feed, and for every link to a long-form article, you will have to pass a healthy handful of viral videos. Are they …

Storytelling

10 Tips on Creating an Addictive ChatBot – Chatbot’s Life

Over the past few months, I have been making bots, a lot of bots. Here are some of the things I have learned making 10+ Chatbots.<p>Tip 1: Chatbot Only …

Visualizing Nonlinear Narratives with Story Curves

<b>Events are grouped based on some criteria (e.g., spatial, temporal, thematic kinship).</b> Thematic groupings are often used in the classical episodic …

Data Science

Google Assistant’s new male/female voices are more realistic thanks to Alphabet’s DeepMind AI lab

Ahead of last week’s October 4th hardware event, Google rolled out male and female voice options for Assistant in English. A nice customization, the new voices also sound more realistic. This is due to work done by Alphabet’s DeepMind division and the new deep neural network being leveraged for …

Artificial Intelligence

How China's Shopping Malls Survive And Thrive In The E-Commerce Age

I had a debate with myself over what Chinese shopping complex in particular I should open this article with a description of — should I have chosen SM City Xiamen? K11, Xintiandi, or iAPM mall in Shanghai? New Century Global Center or Sino-Ocean Taikoo Li in Chengdu? Or maybe just any of the 185 …

eCommerce

Former MI5 spy: We must fight for digital privacy

We live in a society where shadowy figures influence what makes the news, who goes to jail, and even who lives or dies.<p>We live in a system where corporations and the state work together to take control of our information, our communications, and potentially even our future digital souls.<p>So we do …

Surveillance

China’s AI Awakening中国 人工智能 的崛起 - MIT Technology Review

On a tropical island that marks the southern tip of China, a computer program called Lengpudashi is playing one-on-one poker against a dozen people …

Artificial Intelligence

Facebook created a faster, more accurate translation system using artificial intelligence

Tapping a neural network to translate text in chunks<p>Facebook’s billion-plus users speak a plethora of languages, and right now, the social network supports translation of over 45 different tongues. That means that if you’re an English speaker confronted with German, or a French speaker seeing …

Machine Learning

4 Tips for Growing Your Ecommerce Business with Social Media

Take advantage of these opportunities are key to your continued growth.<p>Simply being on social media and earning lots of followers isn't enough to drive people to your ecommerce business.<p>According to research done by Compass, the average conversion rates from social media to purchases are quite …

Social Media Marketing

Behind The Conversion Rate

<b>My Favourite Design Principles From 100+ A/B tests</b><p>You must have heard about A/B tests and conversion rate if you are in the fast-growing digital …

Conversion Rate

UX – The Difference between Storyboard, User Journey and User Story

Most people start of using a storyboard template or are able to create one of their own on the fly<p><b>Another “Pay it forward” post.</b> Someone asked this …

7 Content Marketing Secrets to Increase Organic Traffic

Here’s a question for you: How effective is your content at driving traffic to your website? If your answer is “not very,” then this is the post for …

SEO