Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

New Google Search Features from October: Personalized Search Results & More

<b>The Seer team keeps a running doc of Google search features and oddities, which we collectively update anytime we spot something new. This allows us</b> …

SEO

SEO 2018: 15 Rules for Dominating Online Search Results

There is limitless opportunity online, if you can be found.<p>Seems like yesterday that I was writing about SEO in 2017. Now, 2018 is near. Are the rules changing much? Sort of. But, the fundamentals are staying the same. You still can't game the system. You can't take shortcuts or cut corners. If you …

SEO

How Many Backlinks Does it Take to Rank a New Website

Running a link building company gives me the opportunity to talk with many entrepreneurs who have brand-new websites and are looking to increase …

SEO

Engagement: How To Use One Technique That Many Leaders Forget

Google collects Android users’ locations even when location services are disabled

Many people realize that smartphones track their locations. But what if you actively turn off location services, haven’t used any apps, and haven’t even inserted a carrier SIM card?<p>Even if you take all of those precautions, phones running Android software gather data about your location and send it …

Google

6 Steps to Building a Million-Dollar Ecommerce Site in 60 Days

<b>Content Partner</b> Where brands share their insights. What's This?<p>Jared Goetz spent only 30 minutes a day and built a colossal Shopify sales machine.<p>Jared Goetz, serial entrepreneur and member of The Oracles, always had a knack for reaching an audience. At 26 years old, he’s co-founded four …

eCommerce

Forget Hacks -- Here Are the 2 Things You Need to Do to Grow Your Following on Social Media

Many social media tricks exist, but these are two valuable tactics that will help you grow on any platform.<p>Social media platforms offer such a significant advantage to entrepreneurs -- with 2.3 billion active users on Facebook to target it is foolish to ignore. As the platforms grow, so does the …

Social Media Marketing

Empathy Technologies: Humanity At The Heart Of Emerging Tech

“Human design” is one of those phrases that seems to crop up everywhere these days. I often get the sense that the rise of the term mirrors the accelerating pace at which technology evolves and enters our lives. With more tech, we need to be more human. Technology should connect us, rather than …

Innovation

How to expand your startup across the globe

Given this tremendous growth, I wanted to learn more about global startups, how they scale, the challenges they face, and how they overcome cultural challenges.<p><b>In this interview, I had the chance to talk with Eugene Levin, SEMrush Chief Strategy Officer, to learn more about scaling a startup across</b> …

Startups

The company helping retailers thrive and survive in the Amazon era

Savvy shoppers are already looking for the best Black Friday and Cyber Monday deals. The more perceptive would argue that it would make much more sense to keep their credit card locked away rather than squandering your hard earned cash on items you want but don’t necessarily need.<p>On the other side …

eCommerce

McKinsey on digital marketing: Personalization is not what you think

A top advisory consultant to large organizations shares his thoughts on critical issues that every CMO must consider. Watch the video for practical …

Customer Experience

The non-techie’s guide to machine learning

You find yourself at another startup meetup, leaning against the bar and sipping away at your drink. <i>Tonight’s the night</i>, you think to yourself.</i> …

Machine Learning

A Comprehensive Overview of UX Design Deliverables

What do UX designers do on a daily basis? A lot of things! UX professionals need to communicate design ideas and research findings to a range of …

UX Design

5 Ways Artificial Intelligence Will Boost Digital Marketing

I usually shop for books on Amazon. And whenever I visit the website, it already has a list of search items “inspired” from my browsing history – a …

Digital Marketing

How To Always Stay Ahead of the Digital Marketing Curve

Building a startup is all-consuming. There’s never enough time, money or human resources to go around. So if you’ve created an ad that seems to be …

Digital Marketing

The Results of Google's Team Effectiveness Research Will Make You Rethink How You Build Teams

Why hiring the best and brightest might not be enough<p>It's no surprise that Google, now part of Alphabet, loves data, and the company's execs frequently share the revelations they find, such as their insights on mobile web use. But, some would be surprised to discover that this unicorn company often …

Management

How Blockchain Is Creating a New Future for Digital Marketing

The transparent nature of blockchain data will allow companies and customers alike to feel more secure.<p>Advertising today is a multi-billion-dollar industry. And, according to market research company Forrester, digital marketing expenditures in the United States are on pace to reach levels near $120 …

Digital Marketing

Why Video Marketing is the New King Of Content

Video is turning into one of the most powerful advertising and marketing tools and is fast becoming something publishers and various businesses …

Video Marketing

How One-to-One Marketing Is Changing the Content Marketing Game

We’re on the cusp of a one-to-one marketing revolution, experts say. If that’s the case, why can’t one of my favorite retailers figure out that I am, …

Marketing

The Power of Stories: Why We Need More Than Facts to Win

In this Progressive Pick excerpt from <i>Out of the Wreckage: A New Politics for an Age of Crisis</i>, George Monbiot examines the power of stories, as what …

Storytelling

Big Data Insights Improve Customer Journeys and the Bottom Line

Is big data enough? Aggregate numbers can tell you a lot, but they say very little about how individual customers are thinking and talking about your …

Customer Experience

CMO Spend Survey 2017-2018: Spotlight on Marketing Analytics

According to Gartner’s annual CMO Spend Survey, marketing analytics investments is the single biggest area of spend, representing 9.2% of budget in …

Marketing

5 professions that could see significant growth with the rise of AI

The words “artificial intelligence” often conjure up a sense of fear and apprehension. Fear for the unknown possibilities of AI, fear for the AI-fueled dystopian images brought about by movies like <i>The Terminator</i>, and most practically, fear for the possibility that AI will someday take our jobs. …

Artificial Intelligence

Amazon just shut down its Fresh food delivery service in at least nine states

Amazon may feel like an unstoppable force, what with its incredible inertia as it expands across the fashion, food, and even delivery industries. But …

AmazonFresh

Apple Warns iPhone X Has A Nasty New Surprise

Google’s Pixel 2XL is a fabulous smartphone whose reputation has been dragged through the mud. This is due to its display which has a blue tint at angles and isolated reports of OLED ‘burn-in’. Now Apple has just warned the iPhone X, the most expensive iPhone ever released, carries the same</i> …

Samsung

3 Ways To Destroy Your Website Authority With Bad Content Marketing (And How to Change That For Good)

Generating content and “content marketing” have become a mantra for many, but for small businesses, attorneys and others there are some traps out …

Digital Marketing

Great Products Require Great Stories — Here’s How to Tell Them

First Round Capital Product Program, Session 5 — Discussion on Great Products with Mike BerkeleyIf there are any two existential questions a product …

Product Management

How well do you understand your marketing and advertising technology stack? Not well enough

Digital advertising spend this year is expected to reach $223 billion, according to eMarketer. That the digital ad market is growing will come as no …

AdTech

The five things marketers must do to prove digital marketing ROI

<b>The transition from traditional to digital marketing has proved to be a mixed blessing for marketers.</b>From one angle, digital has been great for …

Digital Marketing