Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

What's in your marketing technology stack?

Digital Marketing

5 Working Methods to Monetize Content on Your Website

Content is everywhere on the internet today. And honestly, we are simply getting overloaded with more of it every single day. Statistics show that …

Affiliate Marketing

5 Characteristics of Compelling Content Marketing

I spend a lot of my time finding good content, reading it and then selecting the best examples to share on social media. To provide value to people, …

Digital Marketing

5 futuristic advertising channels and the first rule of advertising dynamics

To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects …

Thermodynamics

8 major Google algorithm updates, explained

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet …

Algorithms

The Anatomy of a $97 Million Page: A CRO Case Study

In this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects …

Marketing

The 40 Most Common SEO Mistakes [Infographic]

Which search engine optimization (SEO) mistakes appear most often on websites?<p>To find out, SEMRush used its site audit tool to collect anonymous data …

SEO

Forms vs. Conversations: The Results Are Finally In. Here’s What We’ve Seen.

One of the really fun parts about being a marketing nerd is, well, doing marketing at a marketing company! Because it means we get to eat our own …

Chatbots

Google 9 main ranking factors: the ultimate cheat sheet

Google's 9 major ranking signals:<p>What they are and how to check your site against them<p>By: <b>Masha Maksimava</b><p>December 20th, 2016<p>It's no secret that a top …

Doing these 9 Things Will Improve Your Creativity

Creativity is like a muscle. It must be stretched, challenged, and occasionally pushed past its comfort zone.In a previous column, I shared nine ways …

Creativity

10 Customer Retention Influencers You Should Be Taking Notes On

By MICHAEL BRENNER<p>In Content Marketing<p>0<p>Here’s your virtual pat on the back for focusing on customer retention. You’re in the minority, my marketing …

Customer Experience

Mar-Tech Now A $34B Industry, Represents 16% Of Marketing Budgets

Marketers currently are spending an average of 16% of their marketing budgets on technology, according to an analysis of the so-called “mar-tech” …

Advertising Industry

Why a Digital Marketing Partner is Key to Driving Traffic to Your Site

<b>Are You Missing Out on the SEO Front?</b><p><b>If you are a small business or e-commerce start-up, you know that marketing can be both your greatest asset and</b> …

SEO

How to Become the Most Persuasive Copywriter on the Planet

Copywriting, when compared to other forms of writing, is a different kind of animal.It’s not necessarily about writing well.It’s about writing …

Marketing

When and Where Consumers Use Search Engines to Find Local Businesses

Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research …

SEO

Digital Transformation and the Leadership Quandary

The data now shows that a near majority of organizations today are undergoing digital transformation in some shape or form. By digital transformation …

Digital Transformation

7 Reasons Why You Shouldn’t Be Scared Of Competitive Keywords

Once you find competitors keywords, trying to rank for them is another story.<p>Do you spend resources trying to rank for the most competitive, high …

30 Expert Tips on Content Strategy for Digital Products

Content is an inseparable part of any digital product. It helps to make websites and applications valuable for users and assists to increase user …

Digital Marketing

The Back-of-the

In an article published earlier this year, we asked nonprofits to stop raising awareness, and instead focus on super-strategic communications efforts …

Psychology

7 Brilliant Examples Of User Generated Content Marketing

The marketing landscape is changing every day, with consumers becoming less and less trusting of polished marketing campaigns.They are now turning to …

Marketing

Branded content is king. Here’s why the data proves it.

<b>On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for</b> …

Social Media Marketing

How to Develop a Content Strategy: A Start-to-Finish Guide

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content …

Digital Marketing

Using Flipboard to Supercharge Your Blog - From Planning to Publishing

Here are a few questions to consider if you want your blog to be known:<p>How do you organize your blog?<br>• How do you plan your blog?<br>• ​How do you stand out …

Digital Marketing

Why the Equifax breach is very possibly the worst leak of personal info ever | Ars Technica

Consumer's most sensitve data is now in the open and will remain so for years to come.<p>It's a sad reality in 2017 that a data breach affecting 143 …

Security

Is email marketing a thing of the past or is it still effective?

Since the past many decades, email marketing has played a fundamental role in the success of digital marketing. It has been a constant support for …

Digital Marketing

20 Smart Ways to Generate more Leads for your Business

Forget about your product for a second.<p>You can jazz it up, tie it in a pretty little bow and offer it at the best price – <i>But none of this …

How to do local SEO

Wow, I was gobsmacked.<p>Did you know that there are nearly 30 million Small Businesses in the US alone employing nearly 60 million people?<p>60 million …

SEO