Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

The 6 Marketing Channels You Should Be Personalizing

It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many …

Customer Experience

Eliminate These 23 Habits for Quickly Improving Writing [Infographic]

Social networks are a major part of most students' lives. They have great capacity as learning tools if used properly. When integrating social media …

With a mini-documentary, live interviews and user-friendly interactives, The Washington Post just showed the world how to launch an investigation

The Washington Post may not yet be Americans' newspaper of record, but after its publication of groundbreaking revelations about Russia's meddling in …

United States

13 Awesome Tips From Ecommerce Experts

Top tips from some of the best ecommerce entrepreneurs in the field.<p>In today’s world of ecommerce, there are dozens of ways to scale. While some businesses focus on high ticket items, others focus on dominating hyper-specific product categories, and neither way is necessarily right or wrong.<p>I spoke …

eCommerce

How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of …

Marketing

19 Essential Tips for an Engaging Facebook Business Page

Get the most out of your company's Facebook presence by following these essential Facebook Business Page tips.

Social Media Marketing

The Blueprint for a High-Converting Influencer Outreach Campaign

Want to build a successful business?<p>Start building relationships. <br>Because as it turns out, people that have powerful connections are the most …

Digital Marketing

MAYA and Five Inescapable Web Marketing Trends

MAYA stands for Most Advanced Yet Acceptable. Industrial designer Raymond Loewy coined the term. I learned MAYA reading <i>Hitmakers: The Science of</i> …

Apple Built Its Powerful Brand in 5 Simple Steps (Which You Can Steal)

Don't let branding become an afterthought.<p>When you set out to build a startup, you can't know which turns you'll take. You'll have to pivot your strategy many times. That's part of the thrill -- and the challenge.<p>But 90 percent of consumers expect consistency across channels and devices when …

Branding

What Makes A Social Media Campaign Innovative?

The social media marketing field is crowded with businesses and personal brands trying to gain visibility; in fact, my 2017 <i>What Works in Online Marketing</i> survey found that 95 percent of marketers are planning to either increase their social media marketing budgets or keep them the same.<p>With that …

Social Media Marketing

Why You Must Refocus Your Message On Problems Not Solutions

<i>In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner</i> …

Marketing

How The Body Shop Uses Content Marketing to Drive Social Change

Did you know that 80 percent of all countries don’t have laws against animal testing?<p>The Body Shop is aiming to change that with its just-launched …

How to Build the Perfect Startup Funnel

Funnels are remarkably useful in many aspects of startup life. Whether you are trying to get users to try your product, or sell to an enterprise …

Startups

SEO: The missing piece in brand protection

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's reputation …

SEO

3 Tips for Successful Content Marketing in the Age of Google RankBrain

In 2017, one of the smartest things you can do for both your content marketing and overall digital marketing strategy is to pay attention to Google RankBrain and how it influences search results and rankings.<p>Like it or not, if you're a marketer, you spend a lot of time thinking about Google. You …

SEO

6 Surprising Stats from Hubspot’s State of Inbound 2017

Remember the days when inbound marketing efforts were limited to one or two channels?<p>Not too long ago, email was one of the only inbound marketing …

Digital Marketing

How to Make an iPhone Video: A Step-by-Step Guide

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you're …

Adobe Premiere

The Complete Guide to Facebook Mentions and Tags for People and Pages

Have you ever wanted to let someone else know that you were talking about them in a post to Facebook?<p>Or perhaps you wanted to share something about a …

Facebook

Social Selling Metrics, Methods, and Myths | Jill Rowley

<b>78% of social sellers outsell peers who don’t use social media. (LinkedIn)</b><p>Go to where the buyers are. Build a strong network with prospects and …

Selling

How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads by 2,930%

It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week. It wasn’t enough.<p>Jacobi went for a long walk in Riverside Park and happened to bump into Or Shani, CEO of an AI firm, Adgorithms. After discussing Jacobi’s sales woes, Shani, …

Harley Davidson

12 Fearless Founders on Where They Find Inspiration

Hint: it's not standing around a whiteboard.<p>The founders who made <i>Inc.'s</i> list of the 25 most disruptive startups of 2017 know a groundbreaking idea when they see one. They're working on everything from growing diamonds in a lab to transporting people from Chicago to Detroit in just 25 minutes. So …

Startups

How colleges use kids’ social media feeds

Learn how what you post can hurt — and help — the admissions process. Prospective colleges are watching<p>Hey, all you college-bound kids: What’s the easiest thing you can do to impress prospective schools? It’s not your GPA. It’s not the debate team. It’s your Facebook — and your Twitter, Snapchat, …

Social Media Marketing

AI’s place in marketing : Is it a competitor or a collaborator?

Students of marketing are worried. They fear that they will already have been replaced by the time they graduate and look for career positions. And some of this fear is warranted, of course. AI has become the new “darling” of marketing, as an ever-increasing number of uses keep being …

Digital Marketing

The 13 most annoying Facebook notifications, ranked

Facebook has a notifications problem.<p>For whatever reason (maybe to help fix that pesky engagement problem), Facebook has really amped up the notifications spam lately. And it sucks.<p>Call me old fashioned, but I remember when a Facebook notification meant that one of your friends was intentionally …

Social Media

Slack's Possible $9 Billion Valuation Has Amazon And Others Calling

The popular communications platform Slack is having a moment, and one that is filled with the kind of financial opportunities that most startups will only dream of–that is, if they’re looking to sell.<p>Following a $5 billion post-money valuation and in the midst of a reported $500 million fundraiser, …

Startups

Technology and music in 2017: how tech is changing the universal language

<i>The development of music and how consumers listen has changed because of technology</i><p>Music has long stood as a constant, reliable part of human culture for millennia, but in the rise of the technology era, how music is created and listened to is ever changing. Innovation has always been inextricably …

Innovation

WHY THE WORLD NEEDS DATA-BASED STORIES MORE THAN EVER

<i>This article originally appeared on Column Five.</i><p>There has never been a more confusing, more incendiary time in the media than this moment. Fake news, …

Storytelling

10 Tactics to Boost Your Organic Social Media Reach

When it comes to social media reach, Facebook is always the first platform to come up in conversation. Interestingly enough, it’s also the first …

Social Media Marketing

Facebook active users decline, mobile usage hits 5 billion and more

The latest snapshot in We Are Social and Hootsuite’s series of reports on digital use around the world reveals some important trends in people’s behaviour.<p>The overall trend is still one of strong growth, but there are some surprises behind these numbers too.<p><b>Mobile milestones</b><p>The top headline in …

Mobile Marketing