Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

3 Tips For Creating Controversial Marketing Campaigns Without Destroying Your Brand

Is controversy always a good thing for marketing your brand?<p>It’s that age-old question… is all press good press?<p>There are supporters on either side …

Marketing

New Demographic Research Shows Who Really Listens to Podcasts

Edison Research has just about cornered the market on podcast research and podcast statistics, and their new report, The Podcast Consumer 2017, …

Podcasting

50+ Ideas to Repurpose Content to Save Your Company Time

You have little time, and don’t know what content to create – and post. The solution? Repurpose content. Content that YOU already have.<p>You have …

Content Marketing

Most Important KPIs by Funnel Stage: Consideration

As you’re preparing your marketing budget for the next year, you’ll need to understand the effectiveness of your marketing efforts at each stage of …

Marketing

How the Marketing Funnel Works From Top to Bottom

There is a lot of debate surrounding the marketing funnel — from who owns it, be it marketing or sales, to whether or not it’s still relevant to …

21 Beautiful Examples of Visual Storytelling on Instagram

They say a picture is worth a 1,000 words, but in today’s digital age, a carefully curated image that connects the reader to an underlying story can …

Google is updating its search to demote fake news

The changes include new options for reporting bad content.<p>Google is demoting misleading and offensive content in its search by updating algorithms and offering users new ways to report bad results.<p>The change follows increased attention to flaws in top search results, including the promotion of fake …

Fake News

The Best Types of Content for Local Businesses: Building Geo-Topical Authority

<b>Q: What kind of content should a local business develop?</b><p><b>A: The kind that converts!</b><p>Okay, you could have hit on that answer yourself, but as this post …

SEO

Critical Eye: Evidence of the importance of curation

In a recent exchange on the KM4Dev discussion group, a member recently asked the very reasonable question:<p>I am trying to encourage some local …

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

We’re making the camera the first augmented reality platform.<p>— Mark Zuckerberg, Facebook F8 conference 2017<p>Facebook’s F8 conference was once again …

Facebook

7 Facebook Stories Best Practices For Business Owners

How To Use Facebook Stories – For Business Owners<p>Facebook is constantly evolving and changing. In 2017, one of the most exciting new features has …

Facebook

A Day in the Life of a Content Marketing Manager at TopRank Marketing

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. …

Ask a Content Guy: What Content Metrics Really Matter?

Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Think of me as the …

Content Marketing

Facebook and Google are banning bad ads

<i>This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.</i><p>After seeing mixed reactions to their Instant Articles and Accelerated Mobile Pages platform plays, Facebook and Google are among a group of companies playing hardball …

Mobile Marketing

Business Storytelling's Dirty Little Secret

The top 5 predictions for the future of digital

The future of digital is rapidly transforming right before our very eyes.<p>Digital is inheriting the earth, and the generational shift is in full force as millennials and Gen X grow older and smartphones, computers, and tablets become the go-to options for media consumption.<p>But the rise of digital …

Henry Blodget

4 tips to maximize content marketing performance

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. …

4 Content Marketing Things That Turn Off Your Audience

To fully capitalize your content marketing, you need to click with your audience.<p>Unfortunately, not all that many content marketers fully realize the …

Content Marketing

FTC Puts Influencers on Notice for Potential Disclosure Violations

After reviewing Instagram posts by celebrities, athletes and other influencers, the Federal Trade Commission has sent out 90 letters to various …

Social Media Marketing

How to market your brand using interactive native content

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring's unique, …

7 Trends That Are Transforming Content/Digital Marketing

The drivers of change are complex and interwoven in the world of digital marketing.<p>These trends are not islands but together amplify and accelerate …

Storytelling

5 Questions Every Facebook Ad Must Answer

Facebook ads offer significant opportunities for brands to reach highly specific, targeted audiences. But the key to success is in the detail - while …

Digital Marketing

Measure What Matters

The entire analytics industry is shifting.<p>But this isn't a simple addition of a few extra features.<p>It's a completely new approach to the kind of data …

3 Ways to Boost Your Lead Nurturing Strategy with Facebook Ads

There are two important trends today’s eCommerce businesses need to be aware of:<p>eCommerce is increasingly a mobile and app-based experience<br>• Email …

The Flawed, Bright Future of Virtual Reality and Content Marketing

In 2016, virtual reality got real; in fact, it got $1 billion real – and the reality is projected to reach $80 billion by 2025.<p>Agencies, brands, and …

Facebook's Instant Articles promised to transform journalism — but now big publishers are fleeing

Inside Facebook's Menlo Park headquarters, the arrival of Instant Articles in the spring of 2015 was presented as a cause for celebration. Talking with reporters, executives described the fast-loading, natively hosted articles as a promising new creative format. A suite of publishing tools …

Digital Media

Google may be quietly tracking everywhere you go — here's how to turn it off

Pop quiz: Do you know where you ate dinner on September 9, 2016? And how long did it take you to get to work on Thursday, February 23, 2017? Where were you on the afternoon of March 9, 2015?<p>You probably don't know the answers to these questions — but Google might.<p>How? It's thanks to a feature …

Google

Using Behavioral Analysis to Improve Marketing ROI [Infographic]

Behavioral analysis can boost the performance of your campaigns and help avoid negative response.

Marketing