Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

Read the email a Google recruiter sent a job candidate to prepare him for the interview

In August 2015, a friend of mine applied for a job as a product manager at Google.<p>After the initial screening step, he received an email from the recruiter, telling him what to expect in a phone interview with a senior PM at Google.<p>When he shared it with me, I couldn't believe it. In my work at …

Product Management

The Hidden Breakthrough in Apple’s New Video App

You may be tempted to compare Clips, Apple’s new mobile video app, to Snapchat and Instagram. When it appears in the App Store next month, the slick …

iOS

Microsoft shares their marketing stack in the Stackies, and it’s awesome

I am enormously grateful to every company that participates in the annual <b>Stackies Awards</b>, sharing a single slide illustration of their “marketing …

CRM

How to Analyze Your Instagram Marketing: 4 Metrics to Consider

Wondering how best to analyze your Instagram marketing? Want to know which metrics will give you the most useful assessments? Tracking the right …

This is now what happens when you try to post fake news on Facebook

Facebook has started deploying new weapons in its battle against fake news.<p>The election of Donald Trump to the presidency of the United States has led to a lot of soul-searching, not least of which by the world’s largest social network. Facebook has been repeatedly accused of facilitating and …

Facebook

‘Who shared it?’ How Americans decide what news to trust on social media

‘Who shared it?’: How Americans decide what news to trust on social media<p><i>This research was conducted by the Media Insight Project — an initiative of</i> …

Journalism

5 quick ways to decide between Facebook retargeting and Google remarketing

How to make crucial decisions regarding your retargeting budget.<p>Decisions, decisions, decisions; it can be difficult making the right choice for you …

What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

Oh my! That is <i>quite</i> a confession! Image via Shutterstock.<p>I have a confession to make. It’s a hard one, so breathe deep with me and please be kind.<p>I …

Growth Hacking

MarTech Health Checkup: Think Evolution, Not Revolution

Does your marketing team need new tools, or can you hit your goals by leveraging your current marketing systems in creative ways? A MarTech checkup …

Digital Transformation is Failing. Why?

“A key reason why true mobile working isn’t being implemented is because of management culture. The case for mobile working has been proven; it is …

Innovation

5 Questions to Improve Your Digital Marketing

Are you using every available resource to make your digital marketing a success?<p>Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your …

Digital Marketing

Google’s Hand-Fed AI Now Gives Answers, Not Just Search Results

ASK THE GOOGLE search app “What is the fastest bird on Earth?,” and it will tell you.<p>“Peregrine falcon,” the phone says. “According to YouTube, the …

Machine Learning

What Brands Can Learn About Forming Positive Brand Advocacy From Southwest and Stephen Colbert

The old adage "You scratch my back, I'll scratch yours" might sound cliche, but over the past couple of years, I've learned that it actually does hold some weight.<p>The old adage "You scratch my back, I'll scratch yours" might sound cliche, but over the past couple of years, I've learned that it …

Stephen Colbert

To Drive Massive Online Traffic, Start With What Your Audience Loves

If your goal is drive long-term, sustainable traffic, win their hearts before trying to win their dollars.<p>With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can hope for is to pick up the leftovers …

Marketing

6 Google Analytics Data Points You Can Use to Drive Content Campaign Success

There’s a lot of reasons why content marketing is becoming such a popular tactic to connect with audiences. For one, content marketing leaders experience 7.8 times more site traffic than non-leaders.<p>But how do you know your content campaigns are paying off? Google Analytics (GA) is a powerful tool, …

Digital Marketing

Buzz Aldrin takes you to Mars in VR

Dave Lee North America technology reporter<p><b>Buzz Aldrin, the second man to set foot on the Moon, has launched a virtual reality movie detailing his plan to get humans to Mars.</b><p>The film - Cycling Pathways to Mars - lasts just under 10 minutes and features the astronaut as a hologram narrating the …

How Real Marketers Create Backlinks That Matter

Cheap, easy SEO tactics won't cut it.<p>Backlinks are the most needed and most misunderstood tactic used by marketers today. The biggest mistake being made by marketers is thinking of these inbound links as commodity items and focusing on ramping up numbers quickly rather than placing those links in …

SEO

The Chief Content Officer Is Dead; Long Live Content Marketing

It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content--and content …

Content Marketing

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

One of the marketing world's greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on …

Google

Manufacturing FAQs: The workhorse of content and search marketing

Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.

SEO

Steve Jobs' amazing marketing strategy - MUST WATCH

Online Reputation Management and Social Media Monitoring - eBuzz Connect

Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.”<p>If you look at …

Storytelling

Five industries getting the best ROI from Digital Marketing

We live in a computer-driven & mobile world; digital marketing is how relationships now are being built. Gone are the days of old-fashioned marketing …

Digital Marketing

UX Designer: 6 Traits Proves You Are A Good User Experience Designer

6 Traits Prove You Are A Good UX Designer<p>Doris Liu 03/11/2017<p>Last Friday I went to visit one of my friends, Sue, the HR in a famous software company. …

Sunday Deals: The Big Data & Analytics Master Toolkit

We have an awesome deal on the Big Data & Analytics Master Toolkit in the Geeky Gadgets Deals store today, it is available with 98% off.<p>The Big Data …

Big Data

The Perception of Influence vs. Actual Influence

With everyone being a content creator, the line between true influence and less-than-true influence has been blurred.<p>Today, it seems like everyone and her mother is a content creator. While that's great, it does come with its own set of challenges.<p>I've written before about content creation and …

Content Marketing

Google Has Finally Killed the CAPTCHA

CAPTCHA’s are an irritating but necessary evil. The system that is used to verify whether or not a user is human has been around a while and it had …

Google