Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’

Last night, Google sent email notifications via Google Search Console to site owners that have forms on web pages over HTTP. These pages will be …

Google

Marketing Strategy In A Digital Dependent World | Bigfin | Redmond WA

Crafting an Effective Marketing Strategy in a Digital Dependent World<p>The digital world has disrupted the way we think and carry out much of our daily …

Digital Marketing

CNN Unveils a Daily Snapchat News Program

CNN has partnered with Snapchat Discover for a daily news program called The Update.<p>The show launches today on Snapchat, and provides a rundown of …

Facebook and Twitter Now Have Original Content, but Can Viewers Find It?

Facebook and Twitter are dipping their toes into original programming, but without a centralized hub for this content, there isn’t a direct way for …

Marketing

15 Ways to Create It That Will Explode Your Traffic

You see a piece of content and less than a day later it’s all over the web. It looks like its creators didn’t even try, and suddenly as if by magic, …

Digital Marketing

7 Tools That New Businesses Can Use to Target the Best Keywords

<i>What is your strategy for uncovering the best keywords for your company’s website and boosting search engine traffic?</i><p>As a new business owner, you …

SEO

The new Search Console: a sneak peek at two experimental features

article<p>en_US<p>https://webmasters.googleblog.com/2017/08/a-sneak-peek-at-two-experimental.html<p>Official Google Webmaster Central …

SEO

How Digital Ad Frequency Impacts Awareness and Purchase Intent

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain …

Marketing

3 Revenue-Boosting Remarketing Campaigns You Should be Running ASAP

The concept of remarketing is pretty simple when you think about it.<p>The goal is to bring back the site visitors who showed intent to convert but …

Digital Marketing

Why security leadership is essential for your company

Nobody needs to be told how the internet’s growth is giving way to new opportunities and opening new doors — but what exactly are these new possibilities?<p>Security leadership is one of many new opportunities, but it’s often not taken seriously enough because. Most of the new phenomena created by the …

Leadership

China’s Bitmain dominates bitcoin mining. Now it wants to cash in on artificial intelligence

Two years ago, a Chinese chip-design expert named Micree Zhan was reading China’s seminal science-fiction novel, <i>The Three-Body Problem</i>, by Liu Cixin, while wrestling with how to create a new processor. He had already designed custom chips for the company he co-founded, Bitmain, that had made it …

Bitcoin

The Secret To Generating Thousands of Views on Your Live Streams

Live streaming can be an intimidating experience, especially if you’re a beginner with no audience yet. When I first began live streaming in 2015 on …

Livestreaming

Google needs to pay Apple a small fortune to remain the default search engine on iOS

Apple and Google could be the biggest frenemies in tech. While they both compete like there’s no tomorrow, they also partner on some very specific deals. For instance, Google is paying a ton of money to remain the default search engine on iOS.<p>As CNBC first reported, according to a Bernstein …

iOS

5 Tools to Supercharge Your Content Marketing Results

Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of …

Digital Marketing

How Many Keywords Can A Single Page Rank For?

Let’s say you are trying to write a page on auto insurance. You may have 2 or 3 main keywords you are targeting, such as “car insurance and auto …

SEO

More Mature Content Marketing? Do These 5 Things (48)

A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in …

Digital Marketing

The Importance of Cognitive Bias in Experience Design

<b>Design can benefit immensely from cognitive bias.</b>Specifically, design can benefit from thinking of cognitive biases as keys to efficiency and …

Behavior

Crawl AJAX Pages and All Links of Your Sitemap with Site Audit

We are proud to announce that we’ve implemented two new crawling features in the <b>Site Audit tool</b>: AJAX crawling and Sitemap links crawling.<p>You can now …

SEO

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday

The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of …

Digital Marketing

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective.Today, …

Digital Marketing

Search Has Changed. Here’s How Your Content Needs to Evolve.

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds …

SEO

Educate, Entertain or Convince: How to Approach Content

In a previous article I contended that one must earn the right to promote, and the course of action one should take to win this right is by mastering …

Marketing

The Proven Mechanics of Successful Social Media Writing

It seems like “social media engagement” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. …

Social Media Marketing

Facebook Is Giving Advertisers More Flexibility When Buying Mid-roll Video Ads

Facebook is giving advertisers more control over how they buy mid-roll video ads.<p>Today, the social network announced it will let marketers choose …

Advertising

Utilize Referrals in Google Analytics to Boost Your Display Campaigns

When I'm creating a Display campaign to build awareness to a new audience, I like to start my campaign targeting as specific as possible. I want to …

Digital Marketing

3 Components of Social ROI Your Brand Is Forgetting About

Most marketers view social as one of two things: an extension of existing customer care efforts or an advertising channel. In order to truly see the …

Customer Experience

Copywriting Fixes: How to Beat Writer’s Block and Churn Out Decent Copy

210 Shares<p>Tweet<p>+1<p>Share<p>Share<p><i>This blog is guest authored by a full-time writer at Express Writers, Alyssa.</i><p>As a copywriter, I wheel and deal with …

Writing

40 Technical SEO Mistakes - SEMrush Study 2017

Which website issues do you really need to focus on first? We collected anonymous data on 100,000 websites and 450 million pages using the SEMrush …

SEO

Google Search Console’s 7/13/17 update: What really changed?

Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are reported in the …

SEO