Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

3 Visual Content Formats You Should be Using for Link Building

Infographics. Some SEOs and publishers love them; some hate them.<p>Whatever your personal perception is, there’s no denying the fact that they have …

Infographics

These Are the 10 Most Expensive Google Keywords

Here's how much AdWords advertisers pay to appear on Google for popular and super valuable keywords.<p>We all know that it's ridiculously expensive to live in San Francisco.<p>Why? Because it's an amazing place to live.<p>Well, it can also be staggeringly expensive if you want to target certain keywords …

AdWords

The Evolution of Marketing: From Manual Through Automation To Predictive - How to be a leader in #service: #servicedesign and #designthinking

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” While historians still argue …

Big Data

Google to add 'news feed' to website and app

<b>Google is adding a personalised Facebook-style news feed to its homepage - Google.com -to show users content they may be interested in before they search.</b><p>It will display news stories, features, videos and music chosen on the basis of previous searches by the same user.<p>Users will also be able to …

Google

The 7 universal story plots that still entrance audiences

• 2 April 2015<br>• By Ffion Lindsay<p><b>Plotting the story – a common stumbling block for even the most seasoned storyteller. The options seem endless. But what</b> …

The Smartphone Is Eventually Going to Die, and Apple, Google, Microsoft, and Facebook Are Racing to Kill It

The Rise of Smartphones<p>These are the quiet times.<p>From April to June, tech’s biggest companies all held their annual mega-events, laying out their …

Augmented Reality

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

Marketing

Google can now recognize objects in videos using machine learning

A ‘whoa’ moment for artificial intelligence<p>Fei-Fei Li, chief scientist of artificial intelligence and machine learning at Google Cloud, came on stage at Google’s Next Cloud conference today to talk about the current and next-generation applications of AI that Google’s working on. These technologies …

Machine Learning

10 Awesome Places to Find Background Music for Video

Video content has exploded in popularity, and it’s no wonder.<p>Consumers find video engaging, compelling and convincing — so much so that they’re …

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid …

Digital Marketing

What Content Creators Need to Know About Generational Marketing

Do different age groups prefer different online content? Yes, they do. There is no single universal marketing strategy that could work for everyone. …

Millennials

How To Reuse And Recycle Your Video Content Across Different Social Media Platforms

Just a decade ago, each and every social media platform was different at its core. Twitter had hashtags, Facebook was more personal, and when …

Social Media Marketing

How long are viral Instagram videos?

<b>How long should your Instagram video be? We look to top publishers on the platform to find out, by analyzing their most liked and commented video</b> …

What Marketers Need to Overcome to Reach Digital Maturity

Inching toward digital maturity isn’t an easy path for most marketers. According to data from MIT Sloan Management Review, in collaboration with …

Business Planning

60 Countries’ Digital Competitiveness, Indexed

It is barely 20 years since Sergey Brin and Larry Page registered the domain name google.com, and only 10 years since Steve Jobs walked onto a stage in San Francisco and introduced the iPhone. Yet in this short period, digital technologies have upended our world. We introduced the Digital Evolution …

Innovation

The AMP is a lie

Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox …

SEO

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the …

Social Media Marketing

9 Ways to Include Bots in Your Digital Marketing Strategy

Sometimes when I talk about ecommerce marketing, I hear someone say it.<p>“I’m surprised robots haven’t replaced all of us yet.”<p>People say it all the …

Chatbots

How to Build a Customer Journey Map that Works | CustomerThink - How to be a leader in #service: #servicedesign and #designthinking

Author: Steve Offsey<p>If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of …

Customer Experience

4 Effective Brand Storytelling Techniques For Increased Engagement

Techniques for More Effective Storytelling In Marketing<p>Fotocitizen / Pixabay<p>Before we get into some brand storytelling techniques for marketers, we’d …

Curation Can Help You Execute on Your Best Ideas

I once spent a week speaking at three different conferences that focused on one of the favorite themes of events around the world: how to have great …

Creativity

Most hated or Most effective ads?

CRM vs Marketing Automation Software: What Do I Really Need For My Business?

CRM and marketing automation software are popping up all over the blogosphere. Many eCommerce and customer service oriented sites are using these …

CRM

How "Message Match" Can Lift Conversion Rates by 212.74% [Case Study]

Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild …

Digital Marketing

Content Marketing Trends Shaping the Industry in 2017

For the past five years, content marketing hasn’t stopped growing. Driving that popularity is content marketing’s effectiveness at delivering results …

Digital Marketing

Content Marketing in a Nutshell - How to Use for Real Business Results

Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, …

Digital Marketing

How I Built 826 Backlinks to a Single Article in 8 Weeks

No matter how much SEO evolves, backlinks remain the primary “currency” for Google when ranking websites.<p>In fact, a November 2016 study from First …

SEO

How to Manage SERP Features with Renovated SEMrush Position Tracking

Google’s search engine results pages (SERPs) keep evolving. Gone are the days of ten blue links; now users see a variety of information related to a …

SEO

Samsung arm picks Berlin for HQ because London "not a fun place to live unless you are really rich"

Samsung’s Next technology fund has announced it intends to open shop in Berlin over London because Britain’s capital city is too expensive, and “not a fun place to live unless you are really rich.”<p>In an interview with The Times, Felix Petersen, the managing director of Samsung’s $150 million …

Housing