Digital Strategy: New World Order

By Os Ishmael | Curating and merging marketing, technology and audiences

3 Psychological Tools To Use In Landing Page Design

The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as …

Marketing

If you want to improve your marketing ROI, stop spending on social media

<b>My company's research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media</b> …

Social Media Marketing

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO - Whiteboard Friday

Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your …

SEO

Google Attribution is a free and easy way to evaluate marketing efforts

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.<p>Regardless of device or marketing channel, Google wants Attribution to be a home for …

Marketing

How Brands Can Identify the Best Influencers

The use of celebrity endorsements has a long and interesting history. To market his china and pottery in the 1760s, <b>Josiah Wedgwood</b> solicited the …

Marketing

4 Ways to Use Dark Facebook Posts for Business

Do you want to target a segment of your Facebook audience? Have you considered dark Facebook posts? Dark (unpublished) posts are a great way to …

Social Media Marketing

How Is Dark Social Affecting Your Brand?

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure …

Google Analytics

Why Your Facebook Ads Aren't Working (And How To Fix It)

“I can’t get Facebook Ads to work for my business.” Matthew Ganzak, Facebook Ads expert and disruptive innovator, hears this statement multiple times each day from prospective clients. How can something so simple to set up be so difficult to “get working” for your business?<p>Facebook’s organic reach …

Marketing

McKinsey & Company: A roadmap for a digital transformation

No insurance company has yet completed a digital transformation—one that fully harnesses the power of digital technology to rethink every aspect of …

Disruption

How Small Marketing Teams Can Achieve Big Content Wins

Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can …

Digital Marketing

21 Expert Opinions On The Future Of Mobile Usability

We’ve recently taken a look at what users think of the mobile experience as part of our research into the mobile usability of eCommerce retail …

7 Tips to Craft Compelling Call-to-action Copy

There’s no doubt about it, we all know that well-designed call-to-action (CTA) buttons increase conversion. But it’s not just about the visual design …

Usability

Mistakes to Avoid When Planning a Digital Marketing Campaign for Your Company

In this era of immense competition, digital media is playing a crucial role in the corporate world.<p>Research shows that 64% of people use social media …

Digital Marketing

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising <i>really</i> cost?<p>That’s a tricky question! And …

Facebook

How Your Brand Can Optimise for Voice Search - Kaizen

<i>I recently contributed a piece to State of Digital on how your brand can get ready for Voice Search. You can see the re-post below.</i><p>Everything that …

Google

How To Identify and Understand Your Target Market

You may be missing a vital piece of the content marketing puzzle. This is true whether you’re just starting out your adventure in content marketing …

Digital Marketing

Location Data + Reviews: The 1–2 Punch of Local SEO

My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell …

SEO

It’s Time to Take the Brand Out of Branded Content

A young and adored celebrity supermodel breaks free of her gilded cage (and wig) to unite a diverse but misfit group of creative souls whose …

Marketing

Conversational Commerce Is What Retail Is Talking About Today

Think back to the best shopping experience you ever had. Chances are it involved a well-informed and upbeat salesperson who engaged with you, asked …

eCommerce

Google’s 3 Secrets To Designing Perfect Conversations

First of all, try to be human.<p>We’ve all been frustrated when talking to a computer. Maybe it can’t understand what you’re saying. Maybe it hears you, but doesn’t understand what you mean. Or maybe it’s just a tedious chat with a cloying personality with whom you’d never choose to associate in real …

Chatbots

The real impact of Google’s RankBrain on search traffic

The rise and advances of new automation and artificial intelligence software algorithms, including those that learn predictive models from historical data, are making increasingly consequential predictive decisions. Such decisions are having an impact on the lives of people in domains as diverse as …

SEO

Leaked Facebook guidelines say posts about 'beating up fat kids' are OK

Facebook has long struggled to adequately moderate its platform for potentially violent and abusive content. And a series of recently leaked guidelines and policies of its internal monitoring practices reveals all the chaos that goes behind the company’s efforts to curb harassment.<p>The Guardian has …

Censorship

50 Marketing Tools to Help Your Business Crush the Competition

With the right tools in place, marketers can move ahead of the competition with minimal effort.<p>Knowledge is power in today’s marketing efforts. It is crucial that businesses have the latest solutions to track, analyze and personalize their marketing efforts.<p>For those that need some help determing …

Digital Marketing

'Tech Hunters' uncovers the retro gadgets that defined their time

The first mobile phones weighed roughly the same as a small child. Early black-and-white TVs had a tuning knob that you turned to change channel. Looking back on them now, it's almost laughable how low-tech they were when compared to the flagship smartphones and 4K OLED TVs that appear on this site …

Gear & Gadgets

In the AI wars, Microsoft now has the clearer vision

A week ago, Microsoft held its Build developer conference in its backyard in Seattle. This week, Google did the same in an amphitheater right next to its Mountain View campus. While Microsoft’s event felt like it embodied the resurgence of the company under the leadership of Satya Nadella, Google …

Augmented Reality

The Shapes of Stories, a Kurt Vonnegut Infographic

What does voice search mean for your local SEO strategy?

<b>The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, have led to an uptick in voice search</b> …

SEO

Five Skills You’ll Need To Lead The Company Of The Future

What worked in the past doesn’t work now.<p>In the traditional corporate model, strong leaders pursued a singular vision through the strong command of an organization. Today, we live in a time of rapid change, when products and services often become obsolete overnight, and competition includes …

Leadership

How to Make Instagram Followers Buy Your Product or Service

Last week, I was discussing Instagram strategies with a colleague. Naturally, the conversation flowed from building followers and engagement to …