Digital Narrative - communicating online

Most recent stories in Digital Narrative - communicating online

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  Os Ishmael

  

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  Try Selling Outcomes, Not Products

  Medium - Os Ishmael

  Such a statement might seem straightforward, but it’s drenched in deep insight that holds the secret to groundbreaking marketing and sales …

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  Os Ishmael

  

  4 days ago

  Want to Improve Your Brand's Storytelling? Shift Your POV to Tell a Better Narrative. Here's How.

  Entrepreneur - Keith A. Quesenberry

  Here's how to improve your brand's storytelling by approaching it from your customer's point of view. As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you're telling a story about your company. It's really two stories: One about your brand and …

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  Os Ishmael

  

  5 days ago

  Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

  marketingprofs.com - Thomas Mustac

  The best way to counteract AI-generated disinformation is to work with fact-checking organizations and journalists who focus on debunking misleading …

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  Os Ishmael

  

  5 days ago

  Do these 3 things on LinkedIn and you'll be 'head and shoulders above' most on the site, experts say

  CNBC - Gili Malinsky

  "LinkedIn is the most important recruiting tool on the internet," says Phoebe Gavin, a career and leadership coach. If you're not filling it out …

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  Os Ishmael

  

  15 Must-Try AI Social Media Content Creation Tools to Save Time

  Buffer - Akshita Sharma

  Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts. Ogilvy's Creative …

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  Os Ishmael

  

  Once reputation is at risk, so is money. That’s when companies turn to crisis PR

  CNN - Eva Rothenberg

  CNN — Innocent until proven guilty might hold up in the court of law, but the court of public opinion tends to play by hazier rules. From celebrity scandals to business blunders, crisis communication is a cornerstone of public relations. It’s a specialty of PR dealing with protecting reputation, …

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  Os Ishmael

  

  3 Ways Your Brand Story Can Help Capture Your Audience's Attention

  Inc Magazine - John Hall

  Want to build stronger connections with corporate stakeholders? Start by leveraging your unique brand story. It's hard to overstate the impact of a good story. As humans, we're hardwired to find connections with each other. When we hear stories, we subconsciously look for similarities between us and …