Os Ishmael

7,417 Flips | 1 Magazine | 961 Likes | 30 Following | 249 Followers | @os_ishmael | Head of Digital in Asia for a well known global organisation merging #audiences, #marketing and #tech.

How To Win Integrated Search-Social Campaigns #SEMrushchat Recap | SEMrush community

To help walk us through the process of making search and social work together, expert and head of social analytics at Adobe Joe Martin joined us to …

Annoying Online Ads Do Cost Business

<b>Summary:</b> Increased advertising caused a 2.8% drop in use of an Internet service. The full magnitude of the lost business was only clear after a full …

Need a Better Marketing Strategy? Use a Digital Strategy Template

How strong is your organization’s digital marketing strategy?We all know how important a well-documented strategy is – only with a clear plan mapping …

Priority Guides: A Content-First Alternative to Wireframes

No matter your role, if you’ve ever been involved in a digital design project, chances are you’re familiar with wireframes. After all, they’re among …

UX Design

Content Writer vs. Copywriter: What's the Difference?

My name's Pam, and I'm a content writer at BSTRO digital marketing agency. I weave complex thoughts into grammatically breathtaking copy (according …

Marketing

7 Ways to Diversify Your Brand Ambassadors Strategy

Today, every small and large e-Commerce brand has brand ambassadors in one form or another. How can you go further and address the people who are not …

Google AdWords Benchmarks by Industry [Infographic]

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, …

Wireframes, flows, personas and beautifully crafted UX deliverables for your inspiration

When people think of UX Design documentation, the first image that comes to mind is dense, long, and heavily annotated wireframes, full of…

UX Design

The One-Person Marketing Plan for Startups

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that …

11 Different Ways Chatbots Can Be Used for Business

Want to order pizza, schedule a meeting, or even find your true love?<p>There’s a chatbot for that.<p>Just as apps once were the hot new thing that would …

How To Transform Your Blog Titles From Meh To Irresistible

Your blog post titles are just as important, if not more, than your content. Readers will look at your blog post title and decide whether they want …

Writing

How to Set Up and Implement DSA Feeds in AdWords

If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the …

AdWords

The complete ‘how to’ guide to keyword optimisation

Look at that, you’ve created some awesome content. You did your research, crafted your writing and filled it with valuable insight and wit. Your …

Why we transitioned from Medium back to our own blog

Where to publish something has becoming a difficult decision for a lot of businesses. You read so many stories about using various channels to …

How to Measure Your Digital Content Performance

To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy …

Google Analytics

4 Common Mistakes to Avoid With Your Live Chat Support

Live chat support is one of the best ways to improve customer engagement. Properly managed, this feature can give you substantial and sustainable …

The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My!

I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I …

SEO

Bounce Rate is a Lie. Here’s How to Force it to Tell the Truth (for Webmasters only) 2018

You like it, you Share it!<p>Have you ever had a shockingly high <b>bounce rate</b>? I mean high — like, 90% or more? I see this all the time, even on my own …

Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.<p>The report was …

A 6 Step Cheat Sheet to Creating Content that Attracts 361,494 Visitors

We have all been there. You spend time and money creating short-and-sweet content for your targeted audience; you drink copious cups of coffee and …

Beginner’s guide to UI sketching

Find out why UI designers sketch, and how to make the most of this crucial stage in digital product development<p>Doodling. It’s just another word for …

What Converts? Web Landing Page Benchmarks and Trends [Infographic]

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according …

New Data: How Google's Organic & Paid CTRs Have Changed 2015-2018

There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of web …

92 Percent of Customers Will Call You Out on Your Poor Customer Service

I’ve worked in the social media space for the past several years, and I’m a professional user—and personal fan—of Sprout Social. As such, I was …

Social Media

The Ultimate Facebook Ads Audit Guide #semrushchat

A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities …

Fake it till you make it: meet the wolves of Instagram

Their hero is Jordan Belfort, their social media feeds display super-rich lifestyles. But what are these self-styled traders really selling? By Symeon Brown<p>The original Wolf of Wall Street, Jordan Belfort, was a rogue trader convicted of fraudulently selling worthless penny stocks to naive …

Social Media

IoT and Blockchain: A Happy Marriage or a Messy Divorce?

The Internet of Things has its problems. Even the biggest advocate for IoT tech will admit there’s a lot of work ahead. Scalability and security seem …

7 Must-Have Word-of-Mouth Marketing Strategies [Infographic]

<i>SO -- Have you heard about that awesome new lead gen tactic?</i><p>Ok, I’ve got nothing right now, but I bet I got your attention.<p>Word-of-mouth marketing …

Will Really Blockchain Redefine Digital Marketing industry?

As we all know, the marketing industry is pretty dynamic and susceptible to change. By its very nature, it has to adapt to new technologies and …

SEO Periodic Table of Link Building and Acquisition [Infographic]

Online marketing agency Indago Digital recently produced a periodic table of link building and acquisition tactics, which highlights some of the …

Periodic Table