Summary: Affinity diagramming has long been used in business to organize large sets of ideas into clusters. In UX, the method is used to organize research findings or to sort design ideas in ideation workshops.

Have you ever involved stakeholders in design critiques, ideation sessions, or meetings devoted to analyzing research findings only to find them uninterested? And were the ideas and research findings ever ignored or forgotten? UX workshops have numerous benefits: educate people and make them empathic towards users, make stakeholders feel involved and responsible for ideas and research findings, create awareness of usability issues and design challenges, build common ground across all parties involved, and bring together many types of backgrounds and expertise.

However, in such UX workshops , it can be challenging to engage the team, and create order among diverse ideas and facts.

One method that helps teams collaboratively analyze research findings as well as ideas from ideation sessions is affinity diagramming. Often used in UX, affinity diagramming is adapted from the KJ diagramming method (named after author Kawakita Jiro).

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