Data Big & Small

By Openbridge.com | Interesting curation of data related articles, thoughts, announcements and research

How To Export Email Tracking Data From Salesforce

This article describes the steps to export tracking data from Salesforce Marketing Cloud: Email Studio to an external data warehouse via SFTP.<p>Step 1. …

Adobe

Data Wrangling Versus ETL: What’s the Difference?

Over the past few years, data wrangling (also known as data preparation) has emerged as a fast-growing space within the analytics industry. Once an …

Cleaning Big Data: Most Time-Consuming, Least Enjoyable Data Science Task, Survey Says

A new survey of data scientists found that they spend most of their time massaging rather than mining or modeling data. Still, most are happy with having the sexiest job of the 21st century. The survey of about 80 data scientists was conducted for the second year in a row by CrowdFlower, provider …

Big Data

How to Get Insights from 1000s of Facebook & Instagram Accounts

“We have 1000+ franchised retail locations in the US and internationally. Consolidating Facebook data across our network will allows us to understand …

Billion-Dollar Unicorns: Looker Counts On Big Data Analytics

CEO Frank Bien claims that Looker is be a new kind of data analytics and business intelligence solution provider.<p>Looker focuses on interdepartmental …

Business Intelligence

What to look for when you're selecting business intelligence tools - TechRepublic

Effective strategic decisions are informed by access to relevant and timely data. Here are some tips on what to look for in a BI dashboard so you can …

Business Intelligence

Ultimate Offer: Get Powerful Amazon Redshift For Free

Did you know that you can get Amazon Redshift <b>for free</b>? If you are new to Redshift (i.e. you’ve never created an Amazon Redshift cluster) you’re …

The Most Direct Way To Analyze 1000+ YouTube Channels

Large companies and organizations tend to have unique situations relative to their scale. If you are a multinational entertainment company or a large …

Not Doing Big Data in the Cloud? Better Get There

Forrester Research says competitive advantage will follow big data analytics' move to the cloud; join in, or get left behind.

Big Data

How to Integrate Data and Analytics into Every Part of Your Organization

Many conversations about data and analytics (D&A) start by focusing on technology. Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people and organizational components required to build a successful D&A function.<p>When that …

Harvard Business Review

How Analytics Has Changed in the Last 10 Years (and How It’s Stayed the Same)

Ten years ago, Jeanne Harris and I published the book <i>Competing on Analytics</i>, and we’ve just finished updating it for publication in September. One major reason for the update is that analytical technology has changed dramatically over the last decade; the sections we wrote on those topics have …

Big Data

🌟 Introducing Dash 🌟

Create Reactive Web Apps in pure Python<p>Dash is a Python library for creating reactive, Web-based applications. Dash started as a public …

Self Service Set To Change Dynamics Of Data Analytics

In an exclusive interaction with CXO Today, Deepak Ghodke, Country Manager, Tableau India, talks about the trends that are disrupting the BI and Data …

Business Intelligence

Top Digital Experts Share How Current Data Trends can Drive Business Success

Capitalizing on current trends in data and analytics can save businesses money and time, and even increase revenue. Here's what you need to know.<p>One of the perks to running a digital transformation company is working with incredible talent in the digital space. The team at my company, Centric …

Big Data

Surviving and Thriving in a Hybrid Data Management World

3dman_eu / Pixabay<p>The vast majority of companies who are moving to cloud applications also have a significant current investment in on-premise …

Develop data visualization apps with new features in Microsoft Power BI

Tools revealed at the Data Insights Summit change data visualization reporting into a form of application development.<p>Successful human interaction, …

Big Data

Google Says: Here's What To Look For In An SEO Firm

Forbes • Webfia • LinkedIn<p>So, you’ve invested time and money building a great website. But your fancy website is nothing but a money pit if it doesn’t become a revenue generator for your company. It needs to generate a steady stream of qualified traffic, people who are looking for the type of …

SEO

What you need to know about Power BI now

Come microservice, come cloud, the line-of-business application is always going to be with us. We need to know how our businesses are working: how …

Business Intelligence

How Data Visualization Is Changing Business

Adam Selipsky, Tableau Software Inc.'s chief executive officer, explains how data visualization is transforming business. He speaks with Bloomberg's …

Data Visualization

Google Attribution: What Does It Mean for Marketers

GOOGLE ATTRIBUTION · 7-MINUTE READ · By Misty Faucheux on June 19 2017. In May, Google announced that it was doing away with last-click attribution. …

Analytics

Python Plotting for Exploratory Analysis

"The simple graph has brought more information to the data analyst's mind than any other device." — John Tukey<p>Contents<p>Introduction<p>Plotting is an …

Data Science

The RNC Files: Inside the Largest US Voter Data Leak

UpGuard has discovered an open database containing information on what appear to be approximately 198 million American voters left misconfigured by a …

Elections

Connecting the Dots Between Data and Creativity

Sometimes numbers tell a story.<p>When Culver City, Calif.-based agency Pitch was working on new creative for Public Storage, staffers found inspiration …

Advertising

Analytics Tools Are Still a Challenge for Many

There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major …

Analytics

Majority of Companies Lack Tools and Investment Necessary for Analytics Usage in Business

<i>Fifty-nine Percent of Companies Not Using Predictive Models or Advanced Analytics, Says Forbes Insights/Dun & Bradstreet Study</i><p><b>NEW YORK (June 7, 2017)</b>— A new study by Forbes Insights and Dun & Bradstreet, “Analytics Accelerates Into the Mainstream: 2017 Enterprise Analytics Study,” illuminates the …

Business Intelligence

If Your Company Isn’t Good at Analytics, It’s Not Ready for AI

Management teams often assume they can leapfrog best practices for basic data analytics by going directly to adopting artificial intelligence and other advanced technologies. But companies that rush into sophisticated artificial intelligence before reaching a critical mass of automated processes …

Intelligence

Data Lakes: Insights From The Deep

The next generation of big data technology will lead to insights and correlations that reveal new strategies and even new business models.<p>The next …

Big Data

Data Analytics Is No Longer A Nice Option -- It's The Core Of The Enterprise

Global businesses are facing increasing complexity and market volatility. In response, all business functions are turning to data-driven analytics and insights as a means to manage this increasing uncertainty, while better understanding their organizations’ customer bases and growing their …

Business Intelligence

Microsoft Power BI Premium Delivers Business Intelligence with Muscle

Microsoft announced the general availability of Power BI Premium at its Microsoft Data Insights Summit, which took place June 12 to 13 in Seattle. …

Business Intelligence