Data Big & Small

By Openbridge.com | Interesting curation of data related articles, thoughts, announcements and research

How is AWS Redshift Spectrum different than AWS Athena?

This question has come up a few times and most of the discussion in centered around the technical difference. Rather than try to peel the AWS onion …

Cloud Computing

1+ Billion Salesforce Marketing Cloud Events

Salesforce Marketing Cloud (SMC), formerly known as ExactTarget, is a leading platform to help improve the investments you make into email marketing …

Manufacturing: Analytics unleashes productivity and profitability

High uncertainty and low growth have already forced manufacturers to squeeze every asset for maximum value. The next target is their own data.<p><b>Process</b> …

The Real Difference Between Reporting and Business Intelligence

Reporting and business intelligence are often used to refer to the same thing — but wrongly so! The difference between reporting and business …

Business Intelligence

You Say Data, I Say System

An over-simplified and dangerously reductive diagram of a data system might look like this:<p>Collection → Computation → Representation<p>Whenever you look …

How To Easily Extract Data From Amazon Redshift

The process to extract data from Redshift can be as simple as running an UNLOAD command. However, the UNLOAD command has some limitations. The …

Cargo cult data science

Data science as a cargo cult<p>Data science is becoming an important competitive advantage for companies of all kinds. With the introduction of a new …

Big Data

Only data-savvy retailers will survive in tomorrow’s market

Today’s big data-driven marketplace only has room for the fittest.<p>This sounds a little scary, I know. For a long time, mastering the art of accurate and effective number-crunching was no small feat. Over the last decade, machine learning has grown and matured from a flashy high-tech tool to a …

Trends

How To Export Email Tracking Data From Salesforce

This article describes the steps to export tracking data from Salesforce Marketing Cloud: Email Studio to an external data warehouse via SFTP.<p>Step 1. …

Data Wrangling Versus ETL: What’s the Difference?

Over the past few years, data wrangling (also known as data preparation) has emerged as a fast-growing space within the analytics industry. Once an …

Cleaning Big Data: Most Time-Consuming, Least Enjoyable Data Science Task, Survey Says

A new survey of data scientists found that they spend most of their time massaging rather than mining or modeling data. Still, most are happy with having the sexiest job of the 21st century. The survey of about 80 data scientists was conducted for the second year in a row by CrowdFlower, provider …

Big Data

How to Get Insights from 1000s of Facebook & Instagram Accounts

“We have 1000+ franchised retail locations in the US and internationally. Consolidating Facebook data across our network will allows us to understand …

Billion-Dollar Unicorns: Looker Counts On Big Data Analytics

CEO Frank Bien claims that Looker is be a new kind of data analytics and business intelligence solution provider.<p>Looker focuses on interdepartmental …

What to look for when you're selecting business intelligence tools

Effective strategic decisions are informed by access to relevant and timely data. Here are some tips on what to look for in a BI dashboard so you can …

Ultimate Offer: Get Powerful Amazon Redshift For Free

Did you know that you can get Amazon Redshift <b>for free</b>? If you are new to Redshift (i.e. you’ve never created an Amazon Redshift cluster) you’re …

The Most Direct Way To Analyze 1000+ YouTube Channels

Large companies and organizations tend to have unique situations relative to their scale. If you are a multinational entertainment company or a large …

Not Doing Big Data in the Cloud? Better Get There

Forrester Research says competitive advantage will follow big data analytics' move to the cloud; join in, or get left behind.

Business Technology

How to Integrate Data and Analytics into Every Part of Your Organization

Many conversations about data and analytics (D&A) start by focusing on technology. Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people and organizational components required to build a successful D&A function.<p>When that …

Harvard Business Review

How Analytics Has Changed in the Last 10 Years (and How It’s Stayed the Same)

Ten years ago, Jeanne Harris and I published the book <i>Competing on Analytics</i>, and we’ve just finished updating it for publication in September. One major reason for the update is that analytical technology has changed dramatically over the last decade; the sections we wrote on those topics have …

Big Data

🌟 Introducing Dash 🌟

Create Reactive Web Apps in pure Python<p>Dash is a Open Source Python library for creating reactive, Web-based applications. Dash started as a public …

JavaScript

Self Service Set To Change Dynamics Of Data Analytics

In an exclusive interaction with CXO Today, Deepak Ghodke, Country Manager, Tableau India, talks about the trends that are disrupting the BI and Data …

Business Intelligence

Top Digital Experts Share How Current Data Trends can Drive Business Success

Capitalizing on current trends in data and analytics can save businesses money and time, and even increase revenue. Here's what you need to know.<p>One of the perks to running a digital transformation company is working with incredible talent in the digital space. The team at my company, Centric …

Big Data

Surviving and Thriving in a Hybrid Data Management World

3dman_eu / PixabayThe vast majority of companies who are moving to cloud applications also have a significant current investment in on-premise …

Data Management

Develop data visualization apps with new features in Microsoft Power BI

Tools revealed at the Data Insights Summit change data visualization reporting into a form of application development.<p>Successful human interaction, …

Big Data

Google Says: Here's What To Look For In An SEO Firm

Forbes • Webfia • LinkedIn<p>So, you’ve invested time and money building a great website. But your fancy website is nothing but a money pit if it doesn’t become a revenue generator for your company. It needs to generate a steady stream of qualified traffic, people who are looking for the type of …

SEO

What you need to know about Power BI now

Come microservice, come cloud, the line-of-business application is always going to be with us. We need to know how our businesses are working: how …

Power BI

How Data Visualization Is Changing Business

Adam Selipsky, Tableau Software Inc.'s chief executive officer, explains how data visualization is transforming business. He speaks with Bloomberg's …

Google Attribution: What Does It Mean for Marketers

GOOGLE ATTRIBUTION · 7-MINUTE READ · By Misty Faucheux on June 19 2017. In May, Google announced that it was doing away with last-click attribution. …

Analytics

Python Plotting for Exploratory Analysis

Python Plotting for Exploratory Data Analysis<p>The simple graph has brought more information to the data analyst's mind than any other …

Data Science