Data Big & Small

By | Interesting curation of data related articles, thoughts, announcements and research

Top New Major Noticeable Trends In Data Visualization - Big Data - Machine Learning And Internet Of Things this 2017

Noticeable Trends In Data Visualization – Big Data – Machine Learning And Internet Of Things<p>1. Organizations that use <b>data visualization</b> forms of …

Machine Learning

Is Microsoft Power BI Right For You? 10 Point Checklist To Make The Right Decision

Power BI is a business intelligence platform that offers business analytics toolset. It is designed to assist businesses in their efforts to …

Business Intelligence

Salesforce And Google To Integrate Analytics 360 With Marketing And Sales Clouds

AdExchanger |Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the …


Is Tableau Right For You? 10 Point Checklist To Make The Right Decision

If you are choosing business intelligence tool for your analytics, you have probably heard about Tableau Software. Tableau provides desktop, server …

Business Intelligence

How to create a pivot table in Excel to slice and dice your data

Microsoft Excel 2016, found in the Office suite, is the latest and greatest spreadsheet application from Redmond, and there’s a good reason so many …


AI Is Changing Marketing As We Know It, And That's A Good Thing

Artificial intelligence (AI) seems to be the current business hot topic, including in marketing. It seems nearly impossible for any kind of marketing/advertising industry event or conference to not have at least one (or likely more!) session or panel discussion on the subject. (I should know, in …


How to understand your audience in order to make informed content decisions

Einstein said ‘any fool can know. The point is to understand.’ Having worked in audience research for the BBC previously, I experienced first hand …

UX Design

House of Fraser rolls out next-generation BI powered by MicroStrategy

New visualisation tools provide self-service to help retailer make business decisions more quickly

Business Intelligence

How to select the best self-service BI tool for your business

The business information (BI) market is fierce and crowded. Historically, the big players — think Oracle and IBM — engaged in feature wars to try to …

Business Intelligence

Know your cookies: A guide to internet ad trackers

Tougher measures on how people’s data is used to track advertising are coming. That means more acute scrutiny of the use of cookies — the prime …

Advertising Industry

Tableau, GE Aviation partner on data analytics for airline industry

The deal with Tableau is GE's latest partnership aimed at making Predix data more accessible for customers.<p>GE Aviation is expanding its partnership …

Business Intelligence

Reading list: Applying analytics

Ideas and examples from leading companies and researchers.<p>By Rebecca Linke | October 31, 2017<p>Why It Matters<p>Executives and managers in all types of …

MIT Sloan

Avoid Heartache Configuring Adobe Analytics Clickstream Data Feeds

Eight tips for configuring Adobe Analytics clickstream data feeds<p>If you are interested in cultivating a deeper understand of behaviors, trends and …


Tableau unveils high-scale Hyper engine, previews self-service data-prep and 'smart' capabilities

What's new, what's coming, and what's missing, a conference recap from Tableau Conference 2017.<p><i>Video: The data ownership land grab is on</i><p>Tableau …

JP Morgan Chase

New Gartner report spotlights analytics tools that map customer data across channels


Why Hospitals Need Better Data Science

Airlines are arguably more operationally complex, asset-intensive, and regulated than hospitals, yet the best performers are doing a better job by far than most hospitals at keeping costs low and make a decent profit while delivering what their customers expect. Southwest Airlines, for example, has …

Health Care

BI Will Change the Role of IT as We Know It

IT's role within an organization has always been a critical one, but the advancement of business intelligence and data analytics will make IT …

Business Intelligence

Amazon QuickSight Adds Support for Combo Charts and Row-Level Security | Amazon Web Services

We are excited to announce support for two new features in Amazon QuickSight: 1) <b>Combo charts</b>, the first visual type in QuickSight to support …

Amazon Web Services

DoubleTree: ‘Smart Marketers Know That Data Is Only As Good As How You Use It’

AdExchanger |DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection, the Hilton-owned …

Advertising Industry

Developing A Data Strategy Is A Lot Of Work – But The Juice Is Worth The Squeeze

AdExchanger |Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak at AdExchanger’s …

Advertising Industry

What Entrepreneurs Need to Know About Data Analytics: Part 2

Joyce Durst, co-founder and CEO of Growth Acceleration Partners, shares the need-to-know info about data analytics for entrepreneurs.<p>In Part 1 of this blog we learned how data analytics assists companies in making impactful business decisions with an example I shared from one of our clients, Square …

Big Data

Data analysis of Game of Thrones determines who really is the main character

Game of Thrones has become one of the most epic TV series ever produced and one of the most illegally downloaded shows as well. These type of shows move the needle and that’s the reason why Jeff Bezos wants Amazon to create its own ‘Game of Thrones’.<p>It’s popularity has been amazing, especially …

Game of Thrones

What is Clustering, and Why Should Marketers Care?

For data-heads, the latest way of discovering customer segments explained

Data Science

Evaluating Data Science Projects

It’s not necessary to understand the inner workings of a Machine Learning project, but you should understand whether the right things have been …

Machine Learning

BI & Digital Marketing: Unleashing the Power of Data-Driven Decisons

Business Intelligence is an often use, but misunderstood term. BI is much more than fancy dashboards filled with metrics. When implemented correctly, …


Power BI Service and Mobile September Feature Summary | Microsoft Power BI Blog | Microsoft Power BI

The month of September turned out to be a busy one for Power BI. We were honored to have presented in a number of sessions at <b>Microsoft Ignite</b> and met …

Business Intelligence

IT Transformation Hinges Upon Eliminating Friction Between CIOs and CFOs, Says Forbes Insights Report

<b>NEW YORK (October 5, 2017)</b>—Despite the high priority enterprises have placed on IT Transformation during the past few years, many of them still haven’t found the secret to gaining significant improvements in customer service and a clear competitive advantage from these efforts. A new study helps …

Dell EMC

Want to Be More Like Amazon? Start By Making Your Startup More Data-Driven.

Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors' level.<p>Amazon has cultivated a well-deserved reputation for owning the online shopping market; but contenders like Walmart are looking to gain competitive ground. The …


How to Choose the Right Data Warehouse

To analyze big datasets, you need to store that data someplace that has the scale, performance, and power needed to get the job done: <b>a data …

Big Data