Openbridge.com

698 Added | 1 Magazine | 25 Likes | 2 Following | 611 Followers | @openbridge | Data Delivered Simply. Visit us @ https://www.openbridge.com to learn more

Say Goodbye To Data That Is Messy, Complicated, Scary…

The New Openbridge Data Pipeline Marketplace: Say Goodbye To Data That Is Messy, Complicated, Scary, And A Pain To Deal With<p>All too often it is …

Big Data

What Is Google BigQuery — Eye Popping Features, Scary Fast, Friendly Pricing and Does The Kessel…

What Is Google BigQuery — Eye Popping Features, Scary Fast, Friendly Pricing and Does The Kessel Run In Less Than Twelve Parsecs<p>BigQuery is an …

Big Data

Where's your customer data right now? Why it's important to know

<b>Working out the customer data you have and where it’s stored is going to save you time and money and improve your marketing efforts, says Richard</b> …

Big Data

How to Make Data Part of Your Organization's Fabric

Using data is critical in business, but it's the right data that matters. What should you be measuring in your organization?<p>There's a lot of talk about data and the importance of it. And while it's true that it has become critical to the success of most businesses large and small, many still …

Business Planning

The Secret Of Success To Increase Speed and Remove Risk

From full-service to self-service, and anything in between<p>One of the biggest challenges companies face today — an increasingly diverse and complex …

Big Data

It's Never Too Early to Set Yourself Up for a Successful Career in Data Science

Establish your learning objectives. Goals will dramatically change the roles and companies to which you apply.<p><i>How do I choose an internship that prepares me for a data science career as an undergraduate student? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people</i> …

Data Science

AI is now so complex its creators can’t trust why it makes decisions

Artificial intelligence is seeping into every nook and cranny of modern life. AI might tag your friends in photos on Facebook or choose what you see on Instagram, but materials scientists and NASA researchers are also beginning to use the technology for scientific discovery and space …

Artificial Intelligence

Why Data Analytics Must Be Compulsory In MBA Programs | Articles | Big Data

According to a new report by digital transformation firm Atos, 40% of businesses are using data analytics in key functions such as sales or …

Business Intelligence

Chartio — The 10 Point Checklist to Pick Your Next Business Intelligence Tool

Chartio — The 10 Point Checklist to Pick Your Next Business Intelligence Tool<p>Wouldn’t it be great to have a visualization tool that is easy to …

Business Intelligence

Data Storytelling Tip: Use Your Words

If you're a parent, you probably remember your toddler (hopefully not your high schooler) throwing a massive melt-down tantrum over something like an …

Storytelling

Top New Major Noticeable Trends In Data Visualization - Big Data - Machine Learning And Internet Of Things this 2017

Noticeable Trends In Data Visualization – Big Data – Machine Learning And Internet Of Things<p>1. Organizations that use <b>data visualization</b> forms of …

Machine Learning

Is Microsoft Power BI Right For You? 10 Point Checklist To Make The Right Decision

Power BI is a business intelligence platform that offers business analytics toolset. It is designed to assist businesses in their efforts to …

Salesforce And Google To Integrate Analytics 360 With Marketing And Sales Clouds

AdExchanger |Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the …

CRM

Is Tableau Right For You? 10 Point Checklist To Make The Right Decision

If you are choosing business intelligence tool for your analytics, you have probably heard about Tableau Software. Tableau provides desktop, server …

How to create a pivot table in Excel to slice and dice your data

Microsoft Excel 2016, found in the Office suite, is the latest and greatest spreadsheet application from Redmond, and there’s a good reason so many …

Analytics

AI Is Changing Marketing As We Know It, And That's a Good Thing

Artificial intelligence (AI) seems to be the current business hot topic, including in marketing. It seems nearly impossible for any kind of marketing/advertising industry event or conference to not have at least one (or likely more!) session or panel discussion on the subject. (I should know, in …

Intelligence

How to understand your audience in order to make informed content decisions

Einstein said ‘any fool can know. The point is to understand.’ Having worked in audience research for the BBC previously, I experienced first hand …

Digital Marketing

House of Fraser rolls out next-generation BI powered by MicroStrategy

New visualisation tools provide self-service to help retailer make business decisions more quickly

Business Intelligence

How to select the best self-service BI tool for your business

The business information (BI) market is fierce and crowded. Historically, the big players — think Oracle and IBM — engaged in feature wars to try to …

Business Intelligence

Know your cookies: A guide to internet ad trackers

Tougher measures on how people’s data is used to track advertising are coming. That means more acute scrutiny of the use of cookies — the prime …

Advertising Industry

Tableau, GE Aviation partner on data analytics for airline industry

The deal with Tableau is GE's latest partnership aimed at making Predix data more accessible for customers.<p>GE Aviation is expanding its partnership …

Business Intelligence

Reading list: Applying analytics

Ideas and examples from leading companies and researchers.<p>By Rebecca Linke | October 31, 2017<p>Why It Matters<p>Executives and managers in all types of …

Avoid Heartache Configuring Adobe Analytics Clickstream Data Feeds

Eight tips for configuring Adobe Analytics clickstream data feeds<p>If you are interested in cultivating a deeper understand of behaviors, trends and …

Tableau unveils high-scale Hyper engine, previews self-service data-prep and 'smart' capabilities

What's new, what's coming, and what's missing, a conference recap from Tableau Conference 2017.<p><i>Video: The data ownership land grab is on</i><p>Tableau …

New Gartner report spotlights analytics tools that map customer data across channels

Why Hospitals Need Better Data Science

Airlines are arguably more operationally complex, asset-intensive, and regulated than hospitals, yet the best performers are doing a better job by far than most hospitals at keeping costs low and make a decent profit while delivering what their customers expect. Southwest Airlines, for example, has …

Health Care

BI Will Change the Role of IT as We Know It

IT's role within an organization has always been a critical one, but the advancement of business intelligence and data analytics will make IT …

Amazon QuickSight Adds Support for Combo Charts and Row-Level Security | Amazon Web Services

We are excited to announce support for two new features in Amazon QuickSight: 1) <b>Combo charts</b>, the first visual type in QuickSight to support …

Cloud Computing

DoubleTree: ‘Smart Marketers Know That Data Is Only As Good As How You Use It’

AdExchanger |DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection, the Hilton-owned …

Advertising Industry

Developing A Data Strategy Is A Lot Of Work – But The Juice Is Worth The Squeeze

AdExchanger |Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak at AdExchanger’s …

Advertising Industry