Hana Na

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Six social-media skills every leader needs

Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, …

The Results Driven Approach to Blogging

This misconception is that content will lead directly to the desired outcome. Whether your blog is focused on building your brand, driving sales or a combination of the two, it is exceedingly unlikely that the first touch you have with your customer will be the one that converts.<p>Something tells me …

A Customer Experience Expert Practice: Know Your Brand's Storyline, Then Set The Scene

Customer experience experts and consultants tend to turn any discussion quickly to the very specific, individual details that make up what’s often called the customer’s journey. Now, it is true that these details and this attention to detail are of utmost importance, and that you’ll never succeed …

Customer Experience

The Real World: Real-time Marketing Tips for B-to-B Marketers

Real-time marketing initiatives are happening right this second—on Twitter, Facebook, LinkedIn and more. Brands are inserting themselves into the …

Marketing

Salesforce Makes Hard Push Into Human Resources With New Platform

Salesforce.com announced a new set of human resources tools today designed to improve employee engagement. The tools have been mostly adapted from existing Salesforce products and represent a significant departure from Salesforce’s traditional sales and marketing targets.<p>“What we are doing is …

Employee Engagement

Salesforce CEO Marc Benioff: The cloud computing market is about to explode

"When I look at the customers that I visit with, of course I go out and meet with the line of business executives, of course I always meet the chief information officer, but more often than not today, I'm meeting with the chief executive officer," he said. "And that's really new."<p>In Benioff's view, …

Marc Benioff

Salesforce Adds HR To Its Online Suite

Salesforce for HR internalizes customer relationship management so employers can improve relations with their employees.

Employment

Inspired Twitter Marketing: 3 Accounts Rocking Their 140 Characters

I don’t need to be the man who cried “obvious.” Twitter marketing is already well established as a way for online and offline businesses to promote …

Twitter

How to Use Analytics to Show Social ROI for C-Level Execs

In the early days, social was considered a novelty. Some brands dove headfirst into social content and earned some early results, but their efforts …

Marketing

Free logo templates, ideas, designs. Logos for personal or business projects by PixelBuddha.

All resources tagged<p>Free Logo and Print Templates<p>We offer a big collection of free logo templates, which will help you in crafting your unique …

The emojification of brand advertising

Pictures speak a thousand words. Especially if those pictures are fun graphic emojis like a smirking face. Or a face with tears of joy. Or a …

Burger King

Are Brand Communities the Future of Marketing?

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social …

Marketing

Pinterest’s Simple Secret For Getting Creative With Brands

Kevin Knight, Pinterest’s top brand strategy exec, explains why companies should put away the dazzle when it comes to social media.<p>“Social media engagement” is a modern marketing phrase that means both everything and nothing–brands today can’t live without it, but it can create a lot of meaningless …

Bank of America

Managing an employee with a different communication style

I looked over and noticed my intern updating the spreadsheet that was meant to be a back-burner project — on an afternoon when we were pushing up …

The Salesforce Economy

The Salesforce Economy infographic created by Outbox Systems is an overview of where the company is today and a little history on how it came to</i> …

7 Must-Have Salesforce Apps and Plugins to Grow Your Sales and Revenue

If you’re looking for ways to make sure your sales hit the ground running this year, you need more than just a great marketing team. You need maximum …

Salesforce
Infographics

EasilyDo gets an upgrade with Salesforce integration

EasilyDo’s smart assistant for Android and iOS received a business-focused upgrade today, which aims the lives of enterprise users a little easier.<p>Primarily, the newly launched Business Edition focuses on Salesforce integration and will automatically log any contacts in the user’s phonebook or …

Heroku Enterprise launches, bringing Salesforce's app platform to the business

Today, Salesforce goes all-in on its vision of shiny, responsive, fast apps for every business with the launch of Heroku Enterprise, which takes the …

Smart Assistant App EasilyDo Gets Down To Business With Salesforce Integration

EasilyDo, the app that automatically helps busy people manage their calendar, contacts, and to-do lists, has a new trick up its sleeve. The app now has features it hopes will appeal to enterprise users, specifically salespeople and execs who need help keeping track of their contacts in …

Apps

How Do You Get Sales Reps to Update Salesforce Consistently?

I’ll admit right off the bat that the title of this article is a trick question. Because the majority of reps are <i>not</i> going to update their CRMs …

Salesforce
Salesforce

Salesforce Stay-in-Touch Form: How to Customize

If you’re a Salesforce user and have been looking for a custom Stay-in-Touch forms, you’ve probably already realized that it’s not a built-in feature.<p>…

Salesforce buys mobile authentication startup Toopher

Salesforce has acquired Toopher, a startup that developed a mobile app for two-factor authentication that people can use to successfully log in to web services.<p>Toopher’s app, available on iOS and Android, could also automatically authenticate people based on their current location.<p>As part of the …