Ondřej Rudolf

197 Flips | 13 Magazines | 4 Likes | 1 Following | 3 Followers | @ondrejrudolf | ON STRATEGY & BRAND

Here's Why Your Innovation Strategy Will Fail

Different types of problems need different types of solutions<p>,A decade ago, Apple looked unbeatable. It's launch of the iPhone completely revolutionized mobile phones and made good on Steve Jobs' vision of creating a hub of devices that connected people to technology. What's more, he did it with …

C-suite prefers longer form print content to generate fresh insight

<b>More than a third of c-level executives prefer to consume longer form data-based print content to receive business insights, according to a report</b> …

Automotive

Shifts in global demand are prompting realignment of automotive industry capacity, while, new entrants and technologies threaten to disrupt the …

Demographics of the Top 7 Social Networks [Infographic]

There are 2.8 billion people on social media (that's 37% of the world's population!), and knowing who's doing what on which social platforms can be …

Content Intelligence, Analytics for Sales Team Success

If you’re a sports or movie fan, you’re probably familiar with <i>Moneyball</i>, the story of how the Oakland A’s used sabermetrics (applying statistical …

Jsme Aimtec | Aimtec

Přes dvacet let se specializujeme na digitalizaci výroby a logistiky. Za tu dobu jsme se naučili naslouchat opravdovým potřebám lidí z provozu, ladit …

From touchpoints to journeys: Seeing the world as customers do

To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more important issue: the …

Customer Experience

Strategy That Works

<i>Strategy That Works</i>, our new book on how winning companies close the strategy-to-execution gap<p>Based on new research, the book <i>Strategy That Works</i> …

Innovation

Four Best Practices for Strategic Planning

Strategic planning is one of the least-loved organizational processes. Executives at most companies criticize it as overly bureaucratic, …

Management

When Strategy Walks Out the Door

The most frequent question I get asked by executives is: “What should our strategy be?” I tell most questioners — to their surprise — that they …

Employment

The Grand Coalition of Marketing and HR

<b>What characterizes good employer branding?</b><p><b>AMP:</b> For one thing, good employer branding is consistent inside and out. For another, it is continuously …

Creating a Strategy That Works

Companies with a record of sustained success may seem very different from one another, but they all have a common focus: using their distinctive …

PwC Report: Welcome To The ‘Post-Purchase Funnel World’

Consumer adoption of digital channels and platforms is giving today’s marketers more options than ever before to engage people. At the same time, …

Big Problem for B2Bs: Indifferent Customers

Story Highlights<p>Only 29% of B2B customers are engaged<br>• Indifferent customers are often among B2Bs' largest accounts<br>• B2Bs risk losing their indifferent …

Policy in the data age: Data enablement for the common good

Like companies in the private sector, governments from national to local can smooth the process of digital transformation—and improve services to …

Royal Bank of Scotland to disappear for customers outside Scotland

<b>The brand RBS is to be reduced to a back office role, according to the bank's chief executive.</b><p>Royal Bank of Scotland will disappear for customers outside Scotland.<p>Ross McEwan told BBC Scotland that the RBS brand was associated with the bank's global ambitions.<p>It has retreated from them since it …

Scotland

How Scenario Planning Influences Strategic Decisions

The use of scenario planning once saved a credit union that had had Enron Corp. as its sole corporate sponsor. In their 2009 MIT Sloan Management …

Management

This Flagship ‘Hospital of the Future’ Redefines the Patient Experience

Hospital is not always the most pleasant place to be. For most (if not all) patients, going for an MRI or CT scan is a daunting prospect, as sitting …

Imaging

Smart tourism: foundations and developments

Andrejevic, M., & Burdon, M. (2015). Defining the sensor society. <i>Television and New Media, 16</i>(1), 19–36.CrossRefGoogle Scholar<p>Anttiroiko, A. V., …

Home ownership falling in major English cities, says think tank

<b>Major English cities - particularly Manchester - have seen the sharpest falls in home ownership since a peak in the early 2000s, analysis suggests.</b><p>The Resolution Foundation said homes were becoming increasingly unaffordable for struggling potential buyers.<p>The proportion of home owners dropped from …

Housing

Young science stars say UK is an exciting place to study

The world’s most talented young scientists gather in London this week as a survey showed the capital was still a top choice for their studies.<p>The …

European Union

Vo Trong Nghia's Babylon Hotel in Vietnam is wrapped in a flourishing veil of plants and vines

Vo Trong Nghia is best known for their majestic bamboo domes and social projects across Asia, but their latest project is among their most ambitious. …

MVRDV and OVG win competition to build a vertical green village in Amsterdam

MVRDV and OVG Real Estate won a competition to design the new high-rise complex in Amsterdam‘s Zuidas Business District. The design includes three …

A Farm Grows in Brooklyn—on the Roof

U.S. cities lead a rooftop-farming movement that’s spreading around the globe.<p><i>This story is part of</i> National Geographic<i>‘s special eight-month “Future of Food” series.</i><p><b>For most urban dwellers, visiting a working farm requires a journey into the countryside. But in a growing number of world capitals,</b> …

30 Rooftop Garden Design Ideas Adding Freshness to Your Urban Home

Not too long ago, we featured a post on Freshome entitled 38 Garden Design Ideas Turning Your Home Into a Peaceful Refuge, which turned out to be …

20 stats that will change the way you survey your customers

If you send customer surveys, you’ve probably noticed your response rates plummeting in recent years. It’s certainly something that I hear more and …

What Makes Work Meaningful — Or Meaningless

Meaningful work is something we all want. The psychiatrist Viktor Frankl famously described how the innate human quest for meaning is so strong that, …

Employee Engagement