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I Want to Preserve My Brain So My Mind Can Be Uploaded to a Computer in the Future

A company called Nectome is developing a technology designed to preserve the brain so the human mind can be uploaded to supercomputers in the future.<p><b>Giulio Prisco is a futurist, theoretical physicist, and computer scientist. He writes about science, technology, and the future. He's also a cofounder</b> …

Singularity

Zuckerberg fires back at Cook over Facebook privacy diss

Facebook CEO Mark Zuckerberg has taken exception to Apple CEO Tim Cook’s comments that Facebook doesn’t care about its customers because it sells their data to advertisers.<p>Zuck went on the defensive in one of his first interviews since news broke that Cambridge Analytica leaked the personal data of …

Facebook

Apple might ditch Intel chips in Macs for its own, starting in 2020

Apple might screw Intel over... starting in 2020.<p>The tech company is reportedly planning to ditch Intel's processors on its Macs and replace them …

Apple

Jony Ive is so design obsessed he sleeps on iPhone factory floors

Jony Ive designs all iPhones, iPads, and Macs, and he says in a new interview that he’s a hands-on part of the creation process all the way through, not just a guy who makes sketches. Apple’s top designer also talks about his relationship with former Apple CEO Steve Jobs.<p>“You can’t just design in …

Steve Jobs

You can now draw on your school iPad with this 'crayon'

The $49 Apple Pencil alternative comes from Logitech.<p>You could already draw all over the iPad with the Apple Pencil, but how about crayon?<p>Logitech just announced a $49 alternative to Apple's $99 Pencil called the Crayon, which lets you write and draw as you would with a pencil and paper. The …

Apple Pencil

Mark Zuckerberg should have listened to Steve Jobs’ privacy advice

Facebook and CEO Mark Zuckerberg are wrapped up in controversy over the social network’s link to data analytics firm Cambridge Analytica.<p>The alleged data abuse has caused an outcry among both the public and Silicon Valley entrepreneurs, including one of the co-founders of WhatsApp and Space X and …

Silicon Valley

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

Marketing

What Can Google Lens Actually Do for You Right Now

Few apps are getting as much hype from Google right now as Google Lens, which taps into the machine learning AI that Google is currently so fond of. …

Google

10 Things To Remember When You Are Feeling Stuck

You cannot start the next chapter of your life, if you keep re-reading the old one.<p>We all feel stuck at one time or another--in a bad relationship, in the wrong job, in business, or just generally in life. Whatever the situation, feeling stuck doesn't make us feel good about ourselves. We may lose …

Motivation

How Spike Jonze created that brilliant HomePod ad

A new video reveals the creative process behind Spike Jonze’s brilliant short film “Welcome Home,” which paints the HomePod as a miracle device.<p>Not just one of the best Apple ads in ages, it’s one of the best adverts anywhere. The HomePod commercial stars English singer FKA twigs as a city dweller …

Spike Jonze

What’s Your Nipple Type? And 24 Other Nipple Facts

How we feel about our bodies and all its working parts can be loaded, but perhaps no body part elicits quite as much mixed emotion as the breast — …

Stylish poster shows the evolution of Apple computers over the years

So you’ve got your iMac, iPad and iPhone at the ready. Your bookshelves are heaving under the weight of all the Steve Jobs biographies, and you’ve got a cabinet containing various rare vintage Apple products, like the ill-fated Pippin games console and that weird vertical Mac display from back in …

ColorWare's Latest Skin Makes an iPhone X Look Like Original iPhone

ColorWare this week announced it has released a limited edition original iPhone skin for the iPhone 7 and 7 Plus, iPhone 8 and 8 Plus, and iPhone X.<p>Over 10 years ago, Apple debuted their revolutionary iPhone. This product changed everything for mobile phone owners. The bar of expectations was risen …

Why The Future Will Always Surprise Us

The next big thing always starts out looking like nothing at all<p>When Peter Drucker first met IBM's visionary CEO, Thomas J. Watson, he was somewhat taken aback. "He began talking about something called data processing," Drucker recalled, "and it made absolutely no sense to me. I took it back and …

Innovation

3 Things Apple Believes It Can't Teach Employees

If you want to work in an Apple store, prove you've got these traits in the job interview.<p>Apple is one of the most desired employers in the world. It's been said getting a job at an Apple store is harder than getting into Harvard. If you want to work there, you might assume you need to be a total …

Employment

Apple’s new ‘Families’ page puts parental controls in one place

Responding to concerns about smartphone addiction among younger users, Apple rolled out a new “Families” page to describe the parental controls and safety features currently available on the company’s devices.<p>The page reveals how parents can track their kids’ location, monitor purchases, and filter …

I Worked for a Thief and Learned 4 Crucial Lessons About Company Values

Early in my career, I worked for an unscrupulous family. If nothing more, it taught me the importance of honor in business.<p>In my twenties, I rose to a point where I was running 26 food stores for a public company. I also didn't know what I didn't know.<p>My company was struggling financially, and my …

Leadership

This Silicon Valley sleeper hit app just got $52 million to do for spreadsheets what Microsoft did for computers

Airtable, a spreadsheet app that has become one of Silicon Valley's sleeper hits, has raised $52 million in new funding in a round led by Caffeinated Capital and CRV to bring its total to $62.6 million.<p>When it was founded in 2012, Airtable was a small, business-focused spreadsheet program. It has …

Startups

6 awesome videos show off iMac Pro’s impressive power

Apple asked six filmmakers to create short videos that highlight the cababilities of the recently-released iMac Pro. The results debuted today: trippy, abstract films that are mesmerizing to watch.<p>All are quite short (under 30 seconds) and include a quick plug for the computer, and so could be …

Apple might give Siri a total makeover

Siri is in trouble. Apple’s AI assistant is way behind the competition, and a new report indicates that Cupertino’s coders can’t agree on how to fix Siri — or even if it should be fixed.<p>Anonymous sources, supposedly from inside the Apple development team, say there’s no strong vision of what Siri …

Silicon Valley parents are raising their kids tech-free — and it should be a red flag

It's 9 a.m. in Sunnyvale, California and Minni Shahi is on her way to work at the Apple headquarters in Cupertino. Her husband, a former Googler named Vijay Koduri, is meeting his business partner at a local Starbucks to discuss their startup, a YouTube clip-making business called HashCut.<p>Shahi and …

Silicon Valley

Quick Takes: Apple's Ecosystem Explained, Crumb-Resistant MacBook Keyboards, and More

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.<p>Friday, March 9<p><b>Apple's ecosystem explained</b>: YouTube tech reviewer Marques Brownlee …

Jennifer Garner at the Oscars is your new favourite existential crisis meme

Here on the internet we are not starved for realisation gifs. You can never have too many though.<p>Jennifer Garner was in attendance at the Oscars on …

Swedish artist uses ARKit face-tracking to create fun optical illusion on iPhone X [Video]

A Swedish artist has created a fun app which uses ARKit’s face-tracking and the 3D camera of the iPhone X to create a somewhat spooky-looking optical illusion …<p>By tracking your eye position, and adjusting the image displayed on the iPhone X screen, Peder Norrby is able to create the illusion that …

Rarely-revealed Apple numbers let us calculate the lifespan of a typical Apple device, says analyst

I’ve argued in the past that the longevity of Apple devices is one of the reasons the so-called ‘Apple tax’ is lower than it appears. Until now, there hasn’t been any hard data on the average lifespan of an Apple product, but one analyst thinks he has figured out how to calculate it from Apple’s …

Boston Dynamics' robots won't be held back by puny humans

Are you looking for the exact moment when the robots decide to turn on their human creators? You might want to mark this day on your calendar. Boston Dynamics has posted video of a SpotMini test where it gauged the bot's ability to adjust to interference -- in this case, from a pesky human. The …

Moby doesn’t want to brag, but he totally invented the iPhone

World-famous DJ Moby may have an estimated net worth of around $32 million, but it could’ve been a whole lot more. You know why? Because according to a new interview with the musician, he helped Apple come up with the idea for both the iPod and the iPhone.<p>And to think we figured his biggest …

Mistakes Most People Make When Giving Negative Feedback

Nothing kills engagement quicker than criticism<p>Picture this. There's a team of enthusiastic employees working on a project. Everyone is super excited to be a part of the project, and they can't wait to succeed.<p>Then, the boss comes in and points out something that one of the employees did wrong. He …

Employment

iPhone sweeps Consumer Reports’ best camera list

The camera is a major feature of any smartphone, and <i>Consumer Reports</i> says Apple makes the best. All three of top models in the magazine’s latest ranking of top phone cameras are iPhones, as are six of the top ten.<p>At the top of the list is the iPhone X, which boasts a 12 megapixel wide-angle camera …

7 Signs You're in a Toxic Relationship

If these keep showing up, it's time to get out.<p>It's normal for relationships to be challenging. But when they exceed a certain level of stress, they negatively impact every aspect of your life: your business, your friendships, your health, even your mental stability.<p>One study shows that staying in …

Jokes