Olusegun OyekanmiAdvertising Industry With an influencer advisory board, Clorox is changing up its YouTube advertising strategy Digiday - Kristina Monllos The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that …
Olusegun OyekanmiSocial Media How to Find the Best Instagram Hashtags and Explode Your Reach jeffbullas.com - Rafaella Aguiar Many, many people don’t understand the use of hashtags and have, therefore, stopped using them. Don’t be fooled though. There are still plenty of …
Olusegun OyekanmiAdvertising A YouTube creator switched her strategy and doubled the amount of money she made - Business Insider Business Insider - Amanda PerelliAfter talking with friends on the platform, YouTube star Shelby Church (1.4 million subscribers) realized she could be earning a lot more money off her videos. She told Business Insider that in mid 2019,
Olusegun OyekanmiMedia Industry Confessions of an accidental influencer The Guardian - Bella Mackie“Bella, I know it’s not the point, but where is your jumper from?” This was a reply to a post I put up on Instagram about the horrors of antidepressant withdrawal. I respond with the details, mildly flattered,
Olusegun OyekanmiFacebook 9 habits that can instantly destroy your reputation, according to these self-made millionaires CNBC - The Oracles, Contributor Many of world's most successful people have one thing in common: an impeccable reputation — which, when you really think about it, isn't easy to …
Olusegun OyekanmiPantone Instagram masterclass – the best colours for making your newsfeed on trend for 2020 and Lunar New Year South China Morning Post - Jacqueline Tsang Happy 2020, and here’s to a wonderful Lunar New Year, too! As we look forward to the Year of the Rat, we spoke to our favourite colour-savvy …
Olusegun OyekanmiInstagram Instagram removes the IGTV button you weren't using Engadget - Jon FingasMost people prefer to find IGTV videos in their usual feeds. Instagram's IGTV was supposed to usher in a new era for video in the social network, but that's not quite how it panned out. And now, the company
Olusegun OyekanmiBusiness Facebook Breakup Impossible Post-Integration: Yavar Bathaee Bloomberg Yavar Bathaee, Pierce Bainbridge partner, comments on Facebook Inc. being sued by four potential competitors who accuse it of anticompetitive …
Olusegun OyekanmiSocial Media What happens when you don’t respond to social media comments housingwire.com - Maleesa Smith One of the quickest ways to destroy any goodwill or positive mindshare that you have with your network is to not respond to their social media …
Olusegun OyekanmiMarketing Creating a Content Marketing Strategy? Here are 3 Tips You Should Always Follow Inc Magazine - Robbie AbedI've had the pleasure of leading many content teams, and I learned a few useful tips along the way. Creating content for the sake of creating content is never the way to go, and I've seen many companies
Olusegun OyekanmiLeadership How Can Business Owners Raise Their Storytelling Game? Try These Six Expert Tips Forbes - Forbes Agency CouncilAs anyone in marketing knows, telling a story is what attracts customers to a brand or a business. A business owner is the first and most crucial brand ambassador for their company. As a result, their
Olusegun OyekanmiAndroid News WhatsApp becomes second non-Google app to reach five billion installs on Android androidpolice.com - Corbin Davenport Only a handful of Android applications have reached five billion downloads, with most of them being Google's pre-installed apps. Facebook reached the …
Olusegun OyekanmiInstagram Instagram drops IGTV button, but only 1% downloaded the app TechCrunch - Josh ConstineAt most, 7 million of Instagram’s 1 billion-plus users have downloaded its standalone IGTV app in the 18 months since launch. And now, Instagram’s main app is removing the annoying orange IGTV button its
Olusegun OyekanmiSocial Media Companies Digital Crack Cocaine: The Science Behind TikTok’s Success Forbes - John KoetsierTikTok gained 682 million new users last year, who spend an average of 50 minutes a day in the app. That’s mind-blowing, hockey-stick, off-the-charts growth that we haven’t seen since Pokemon Go. To answer
Olusegun OyekanmiAdvertising Industry YouTube Will Double Its Original Programming in 2020, Focusing on Documentaries Adweek - Kelsey Sutton Last May, YouTube made a major shift to its original programming strategy, putting all of its original shows free in front of its paywall and …
Olusegun OyekanmiMobile Technology Using the new Microsoft Edge browser on a Mac feels wrong, and I love it Digital Trends - Alex Blake Apple and Microsoft aren’t exactly the best of pals, which is why it always feels a bit strange using an app made by the Redmond giant on a Mac. OK, …
Olusegun OyekanmiTechnology WhatsApp will be ad-free because Facebook has a better plan to make money off it Digital Trends - Shubham Agarwal The Wall Street Journal reported on Thursday that Facebook has shelved its plan to bring ads to WhatsApp Status — a monetization move that had …
Olusegun OyekanmiSocial Media Facebook shelves WhatsApp ads, shifts focus to WhatsApp Business, reports say thehindubusinessline.com - Hemani Sheth Facebook has shelved its plans of introducing WhatsApp ads, the Wall Street Journal reported on Thursday. The tech giant has also disbanded the team …
Olusegun OyekanmiFacebook Cambridge Analytica email chain with Facebook sheds new light on data misuse scandal TechCrunch - Mike ButcherCambridge Analytica whistleblower Brittany Kaiser has released new documents today that illuminate the initial jockeying between the company and Facebook as they discussed the need for Cambridge Analytica
Olusegun OyekanmiAdWords 7 tactics to make the most of pay-per-click marketing - PR Daily prdaily.com - By Melissa Burns For years we’ve heard that organic traffic is what we all need, that PPC is inferior in every way to content marketing, and that clients appreciate …
Olusegun OyekanmiMarketing 5 Must-Adopt Marketing Skills Entrepreneur - Albizu GarciaTechniques and practices are always emerging and evolving, and marketers can't afford not to upskill. The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing
Olusegun OyekanmiMarketing How Marketers Can Achieve True Personalisation bandt.com.au - Ricki B Leah Pope, Datorama CMO and Head of Product Marketing for Marketing Cloud, pens this opinion piece about how marketers must embrace customised …
Olusegun OyekanmiMarketing 10 Mega-Trends Transforming the Future of Digital Marketing in 2020 oracle.com - Shashi Seth While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and …
Olusegun OyekanmiMarketing A Beginner's Guide to Small Business Email Marketing The Motley Fool - The Blueprint Email marketing is a great channel for small businesses. It can help you grow your customer base, create more brand awareness, build trust, showcase …
Olusegun OyekanmiAdvertising Industry Facebook Hit With Class-Action Suit by Developers Over Access to Social Data Adweek - David Cohen Four app developers filed a class-action lawsuit against Facebook late Thursday in the U.S. District Court for the Northern District of California, …
Olusegun OyekanmiDigital Advertising Winners, losers and fallout from Google’s plan to drop cookies Digiday - Seb Joseph Google has issued a death warrant for third-party cookies, setting in motion plans to kill third-party cookies in Chrome by 2022. Here’s a breakdown …
Olusegun OyekanmiWhatsApp Facebook Retreats From Plans For WhatsApp Ads... For Now mediapost.com - Karlene Lukovitz After years of angling to implement advertising in order to monetize WhatsApp, Facebook Inc. has retreated from that strategy, at least for the time …
Olusegun OyekanmiGoogle Maps Google Maps keeps a detailed record of everywhere you go — here's how to stop it CNBC - Todd Haselton Google Maps tracks everywhere you go on your iPhone or Android phone, and then keeps a log of this information in a "Timeline" that shows you …
Olusegun OyekanmiTechnology Bot or not? Elon Musk wants to help save Twitter decrypt.co - Tim Copeland Tesla co-founder Elon Musk has told Twitter CEO Jack Dorsey to sort out the social media site’s problems with bots and inauthentic accounts. He …
