Customer Experience Customer Journey Maps - Walking a Mile in Your Customer’s Shoesinteraction-design.org Perhaps the biggest buzzword in customer relationship management is “engagement”. Engagement is a funny thing, in that it is not measured in likes, …
Influencer Marketing Is influencer marketing giving consumers what they want?jaywingpr.com The author Danielle Harrod Senior PR Executive How can you ensure your influencer marketing strategy reaches your desired target audience? What do …
Instagram On Instagram, users keep a keen eye on who watches their storiesNBC News - Kalhan RosenblattA small feature has given rise to a cat-and-mouse game for people looking to catch exes, crushes, former friends and parents looking at their posts. In mid-April, Gemma McLean noticed that her Instagram
Facebook Facebook faces criminal investigation, multibillion-dollar FTC fineAxios - Felix Salmon One company is having a hard time capturing U.S. regulators: Facebook. It's the subject of federal criminal investigation in New York, and is …
Television (UK)Could this be the end of the influencer age? Leaked screenshot reveals Instagram may REMOVE the feature showing the amountdailymail.co.uk - Aleksandra Pavlovska From boasting armies of followers to receiving freebies and commanding huge sums of money for sponsored content - many would argue being an …
Marketing 5 Compelling Lead Magnets That Work Every Timejeffbullas.com - Oren Greenberg Do you have a content marketing strategy? Are you unsure what lead magnets work best? While running a content marketing strategy, it is important to …
Amazon It's A Mirakl! You Can Have Your Own Amazon-Style Website Thanks To This Global CompanyForbes - Daniel D'AmbrosioIf it’s good enough for Amazon, it’s good enough for Walmart, Best Buy, Urban Outfitters and more than 200 other companies, says Adrien Nussenbaum, CEO of Mirakl, a global firm with dual headquarters Boston
This Is How You Build an Effective Conversion Rate Optimization StrategyEntrepreneur - Harry KabadaianBillions of people are online but they have at least 1.6 billion websites besides yours to choose from. Opinions expressed by Entrepreneur contributors are their own. Today's businesses rely on their properties
Technology How to declutter your inbox and unsubscribe from unwanted emailsThe Verge - Natt GarunFree yourself from junk mail Your email inbox is like a virtual home — after all, that’s where all your first official points of contacts go when you sign up for a new service, apply for jobs, buy stuff
Marketing How to Create an Email Drip Campaign That Turns Visitors Into Paying CustomersInc Magazine - By Young Entrepreneur CouncilBy Syed Balkhi, founder of WPBeginner Email marketing is one of the most efficient ways to reach your audience in today's fast-paced environment. Not only can people check their email all day on their
Advertising Industry 4 Digital Stats That Caught Our Eye This WeekAdweek - By Patrick Kulp As Easter Sunday approaches, the ad-tech sector is showing no signs of emerging from its doom and gloom. With uncertainty still looming over the …
Target Market 3 Effective Strategies to Reach Your Online Target Audience This YearEntrepreneur - Syed BalkhiSEO, social media strategy and back links are all online elements you should be thinking about to meet your target customers online. Opinions expressed by Entrepreneur contributors are their own. To run
Marketing Landing Pages: 7 Tough Questions To Ask About Your Marketingpathfactory.com Somehow, over the years, I’ve become known as “the computer person” in my family. Even though I have a degree in journalism and my job in marketing …
Socrates Socrates shows why moral posturing on social media is so annoyingQuartz - Olivia GoldhillSocial media offers the chance to carefully curate a public image and, while some choose to broadcast their professional success or vacations, others are keen to make a show of their moral worth. You’ve
Social Media Social Media Is Reverting Society From Adults Back Into ChildrenForbes - Kalev LeetaruThe great promise of social media was that by giving voice to ordinary people all across the world, their collective experiences and expertise would help society reach a higher consciousness. Much as web
3 Secrets To Accelerating Your Referrals: Small Medium Businesslinkedin.com It’s been months and you haven’t received any referrals. Why? If you followed all the steps above, maybe the reason is simply this: out of sight is out …
Marketing What Content Strategy Will Work For You? (With Examples)jeffbullas.com - Rohan Ayyar There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While …
Bitcoin Facebook: ‘Biggest on-Ramp Ever’ for Bitcoin Adoption?yahoo.com - P. H. Madore By CCN: Spencer Bogart, a partner at crypto investment firm Blockchain Capital, argued in a new blog post that over the next two years Facebook, …
Facebook Facebook Now Says Its Password Leak Affected Instagram Users TooAdweek - By David Cohen People who believe Instagram is more careful with their personal information than its parent company might want to think again. Facebook revealed last …
Advertising Industry 'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factormediapost.com - Joe Mandese Three out of four ad executives say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media, …
WordPress WordPress users need this library of themescreativebloq.com - Deals Staff Working with WordPress? If you answered yes, you need Visualmodo WordPress Themes. A lifetime membership to this incredible library of responsive …
Pinterest Pinterest shares leap 25% in spectacular New York stock exchange debutThe Guardian - Dominic Rushe in New YorkPinterest, the digital pin board company, made a spectacular debut on the New York stock exchange on Thursday when its shares leapt 25% in its first few hours of trading. The company, which allows users
Instagram Instagram has considered hiding the like count on people’s photosThe Verge - Ashley CarmanA massive potential change Instagram has considered hiding the like count on photos, so audiences can’t see how many people have liked an individual post. An unreleased feature that would publicly hide
Branding Your approach to purpose branding is all wrong - the rise of movement strategythedrum.com - Scott Goodson “What are you going to do when your purpose strategy fails?” It is a simple question but coming from one of our most respected branding strategists, …
8 Reasons Why I Did Not Read Your Contentthesocialms.com - Susanna Gebauer You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not …
Infographics 10 Types of Visual Social Media Posts That Get Shared Like Crazyjeffbullas.com - Anna Guerrero Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images …
Sheryl Sandberg Facebook Rolled Out a Tributes Section for Memorialized AccountsAdweek - By David Cohen The Tributes section for memorialized accounts that Facebook initially discussed in March made its official debut last week, and legacy contacts …
Marketing The Traditional Marketing Funnel Is Dead — Use This Model Insteadconvinceandconvert.com The Traditional Marketing Funnel Is Dead—Use This Model Instead [Infographic] An experienced fisherman will tell you that some fish will bite a baited …
Pinterest Mid-funnel: Pinterest’s undisputed superpowerVentureBeat - Aaron Goldman, 4CPinterest is garnering lots of attention these days, and for good reason. Pinterest’s core monetization model is built on advertising, but it would be a mistake to oversimplify the opportunity through
