Olle Råghall

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Hands On With DirecTV Now, AT&T’s new streaming service for cord cutters

This week, AT&T unveiled its new TV streaming service for cord cutters, who aren’t ready to subsist entirely on Netflix, YouTube and whatever else they can watch for free around the web. Launched on Tuesday, DirecTV Now offers access to over 120 live TV channels, in addition to on-demand …

The average American will waste more than a year over a lifetime looking for something to watch on TV

We really are frittering away our lives in front of the television, a new study suggests.<p>The average person in the US spends 23 minutes per day flipping through live TV channels and searching the TV guide for something to watch, according to the communications company Ericsson’s 2016 ConsumerLab TV …

Televisions

Will algorithms destroy or save ad agencies?

This year, the Cannes Lions attendees heard a formidable provocation: within 10 years, agencies are going to be replaced by algorithms. Not any old agency. Most agencies. What chutzpah, to climb on the main stage and give it both barrels to some of the most awarded creatives in the world.<p>The …

Messaging

The next frontier in television: TVs that watch you back

Imagine a world where your television understands your viewing tastes better than you do. Though you might tell yourself you’re enjoying the German arthouse film on the screen, your TV wouldn’t be fooled. Able to monitor and analyze facial movements, it would register your boredom and recommend …

University of London

HBO Now has launched on Apple devices—no cable TV subscription required

The day has come: You can finally get HBO without a pay TV subscription.<p>The new service, HBO Now, is only available in the United States to people who own an Apple device or get their internet service from Cablevision. Other options are coming soon.<p>HBO Now is a streaming service aimed at cord …

Televisions

HBO’s streaming service for cord cutters now has a name and price

HBO’s cable-free streaming service will be called “HBO Now” and cost $15 per month, according to International Business Times. HBO is reportedly trying to launch the service by April 12, in time for the fifth-season premiere of <i>Game of Thrones</i>.<p>“We know there’s great anticipation around our …

Televisions

Millennials: Big On Streaming, But Still Watch Trad TV

LAS VEGAS — A breakdown of younger TV-media consumer behavior shows some differences when it comes to streaming and time-shifted programming.<p>A new …

Televisions

When Netflix and other on-demand services killed the TV ad golden goose

Netflix and other subscription services are training an entire generation to watch television without commercials, which is ironic given that the bulk of their offering consists of TV series whose very existence was made possible by the revenue from said commercials.<p>Netflix’s Reed Hastings stumbled …

Televisions

TV Research Chiefs Commiserate Over Measurement Challenges

SAN DIEGO — Research chiefs at some of the biggest media brands did some serious venting Tuesday at the annual Media Insights & Engagement conference.<p>…

Ad-free SVOD set to accelerate TV ad revenue decline

TV ad revenue looks to be on very shaky ground. As TV advertising revenue declines, the amount of ad-free viewing increases through online SVOD …

Televisions

Big Idea 2015: TV Is Dead, and This Is Where Digital Media Is Headed

<i>In this series of posts, Influencers and members predict the ideas and trends that will shape 2015.</i> <i>Read all the stories here</i> <i>and</i> <i>write your own</i> <i>(please</i> …

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital …

Guided by Chromecast: The Power to Shape Viewing Habits

Launching initially in the US back in July 2013, Google finally took Chromecast global in March, arriving in Canada, the UK and nine other European countries.<p>The HDMI TV streaming dongle has been a revelation on many fronts, chiefly because it makes it insanely easy to consume mobile and Web-based …

Neil Young's PonoMusic crowdfunding again, this time offering equity

Musician Neil Young’s new venture PonoMusic raised $6.2m on crowdfunding website Kickstarter earlier in 2014. Now it’s turning to the online crowd again, this time offering stakes in the company.<p>PonoMusic, whose online store selling high-resolution music downloads and a device to play them on will …

Roku TVs From TCL And Hisense Start Shipping Soon

For the last several years, Roku has sold a series of devices that you connect to your TV to stream a wide range of content from thousands of different apps. Roku is getting embedded directly into TVs that will go on sale in the coming months from consumer electronics manufacturers Hisense and …

Five Lessons the Faltering Music Industry Could Learn From TV

As record labels repeat tired formulas and watch their business model collapse, they should turn on the television to see how another outmoded …

BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads

BuzzFeed makes the majority of its money on ads that pretend to be content, but can it keep up this charade? Or, is the Starbucks-sponsored “10 Summer Emojis That Should Definitely Exist” no charade at all, but actually the future of media that we should just smile and accept?<p>These are the …

Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the Google News Publisher Center, those publishers will get a bit more …

Google Antes Up Competition by Acquiring Beats Competitor Songza

In an effort to make Google Play Music more appealing, the company has acquired the music streaming service Songza, which offers curated playlists …

Google Play

The Leaked New York Times Innovation Report, And What it Means for the Future of Digital Media

The times are moving on, with or without us.<p>The New York Times recently had a document leaked outlining the future of their digital …

Why LinkedIn is morphing from a social network into an online newspaper

On May 5th, LinkedIn will celebrate its 11th birthday. It announced last month that 300 million people had signed up for the professional social network. This evening, LinkedIn will report earnings for first quarter of this year, which analysts expect to surpass the company’s own guidance.<p>Despite …

Thought Leadership

Netflix still king of streamers, but Amazon is catching up

Amazon appears to be making all the right moves. While Netflix continues to dominate the streaming video market – between 50 and 60 percent of U.S. …

Why Isn't Twitter's Plan To Boost User Growth Working Better?

Twitter has been trying to reverse a slowdown in its user growth since at least late last year. It’s still not working–at least, not as well as it needs to.<p>That’s the upshot of an otherwise decent first quarter in which the social news service reported somewhat better-than-expected revenues of $250 …

The World’s Top 10 Most Innovative Companies In Music

The most exciting acts in the music industry are embracing the best of what technology has to offer and some fresh new takes on traditional marketing.<p>1. Shazam<p><b>For naming that tune. All the time.</b> The “Pop-up Video” for everyday life, Shazam has become the de facto method to identify that song on the …

5 ways startups are narrowing the content discovery gap

Advertisement<p>16 Comments<p>Credit: Shutterstock / Cienpies Design<p>Consuming content on the Internet has long felt like drinking from a firehose. Yet the …

More Than 11 Million Young People Have Fled Facebook Since 2011

Skeptics of Facebook’s business model have long pointed to anecdotal evidence that the social network is losing its luster with teens as evidence …

Facebook Announces Paper, A Curated Visual News Reader Launching Feb. 3 On iOS

You miss great content because you aren’t subscribed to the right sources. So Facebook wants to bring you content serendipity with Paper, a standalone iOS news reader app it revealed today that delivers human and algorithm-curated full-screen articles and photos in categories you select like Tech, …

BuzzFeed’s Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't …

Pew: 50 Percent In US Now Own Tablet Or E-Reader

This morning, the Pew Research Center released new data about tablet and e-reader ownership among US adults. Previously, the organization said that …

Pew Research Center