Oliver Goffe

18 Added | 1 Magazine | @olivergoffe | A marketing professional based in Stockholm

4 Big Reasons to Overhaul Your Social-Media Marketing in 2014 | Inc.com

With emerging trends and technology in social media moving faster than your busy Twitter feed, it's hard to know what to pay attention to and what to discard.<p>I turned to the experts to see what to watch for as 2014 unfolds. Massive change is no longer on the horizon--it's here. It's worth …

Marketing

9 Ways Social Media Marketing Will Change in 2014

From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold …

5 Tips for Copywriters who Want to Stay Relevant

Copywriters have been telling brand stories to engage and persuade customers since the 1800s when the first ad agencies and full-time copywriters …

Des Moines

How and When to Outsource Your Content Marketing

A good content marketing strategy consumes a great deal of resources. Every step of the process demands a specialized set of skills, from writing and …

Marketing

How to Create Faster Relationships with Influencers

As of January 2014, the Content Marketing Institute site averages over 150,000 unique visitors per month, almost 500,000 page views, and over 80,000 …

Marketing

The No. 1 Reason Why Brand Extensions Fail

Is your company interested in extending its brand?<p>I bet many of you will answer “yes.” Marketers everywhere are under increasing pressure to boost …

McDonald's

The Best Tools to Enhance Your Content Strategy

From whitepapers and blog posts to timely tweets, brands are now expected to have all their content bases covered, and it’s causing quite a few …

Marketing

Mondelez says Facebook ads generate sweeter ROI than TV

en_GB<p>article<p>Mondelez International is reshaping its social media strategy to amplify the reach of its brands to new audiences after claiming a Crème …

What lies ahead? The UK's top marketers reveal their predictions for 2014

Start-of-year features almost always seem to allude to resolutions, fresh beginnings and post-Christmas clearouts, all held together with a healthy …

Procter & Gamble

Marketing Is Dead

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.<p>First, buyers are no longer …

The Death of Content Marketing

Many people have declared 2014 the year of content marketing. Which got us thinking. 12 months ago a lot of people were saying the same thing about …

50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing

Marketing

Marketers Have Found a Way to Use Vine

Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media …

Advertising Industry