Esteban Oliva

7 Flips | 2 Magazines | 1 Follower | @olivaesteban | Keep up with Esteban Oliva on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Esteban Oliva”

Personas: The Art and Science of Understanding the Person Behind the Visit

Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that's okay, because for a long time working on the …