Oli

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12 e-commerce solutions for selling on mobile

According to recent research published on Internet Retailer, mobile commerce now accounts for 30% of all U.S. e-commerce; and mobile commerce is …

eCommerce

Consumer culture has found its perfect match in our mobile-first, fast-fashion lifestyles

Think about how often you check e-commerce or flash sales sites on your phone, shop while watching TV, or buy an article of clothing just because it’s cheap. Even if you don’t do it incessantly, odds are good you know someone who does.<p>In wealthy countries around the world, clothes shopping has …

eCommerce

7 Ways Retailers Can Boost Mobile Engagement

Our first Mobile Benchmarks report on push notification opt-in rates spanned a data set of nearly 3,000 apps and 100 billion messages sent to more …

Apps

Six Apps Making Mobile Transactions Frictionless

In Partnership With:<p>Available to Premium &<br>Purple Members<p>Before you start filling up your calendars with conferences to spark your business innovation …

The 6 Vital Ways to Engage Users of Your App

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Imagine yourself at a huge Walmart filled with just 15 to 20 categories of items and more th2 million products within those categories to choose from. It would be mind-numbing trying to make a decision.<p>Now imagine this from the point of …

4 Ways to Look Like an Expert When You're Just Starting Out

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you’re first starting your business, you want to project competence and gravitas – after all, no one wants to be your guinea pig. But the truth is, you probably don’t have that much experience yet. This will obviously change as you …

Google Analytics Workshop: 5 Crucial Customizations To Boost Your E-Commerce Sales

If you’re not using Google Analytics to its full potential to manage your online business, you might be missing out on a whole world of data potential.<p>An e-commerce site is an excellent way of generating revenue with minimum physical effort–but that doesn’t mean it can thrive on its own. Tools like …

How to Prove Your Concept Will Attract Customers | Inc.com

Boston's annual Lean Startup Challenge is just that: a six-week business model competition for startups based on the principles explained in <i>The Lean Startup</i> by Eric Ries.<p>The winner gets a cash prize, exposure, and connections to capital sources. I recently spoke to Tina Weber, who runs the contest. …

Customers

How Do I Build a Business Plan? (Infographic)

You have a powerful idea for the next big thing, but before you sell it to anyone, you have to get it all down on paper. It’s time to make a business plan.<p>How do you know if you’re headed in the right direction? Washington State University created an infographic that provides 10 guidelines to help …

Essential Tips For Creating Apps People Will Actually Use

Check-ins, timing, emotions–there’s more to getting your app in the hands of consumers than creating something worthwhile. Here’s how to climb the app marketing mountain.<p>Marketers may compare launching a successful mobile app to summiting Mount Everest. In actuality, you have better odds with the …

Create a Business That Solves a Problem

When Jon Oringer noticed how inconvenient it was to get image rights, he built a company that solved the problem.

Business Strategy

Before You Quit Your Job, Do These 10 Things

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his new book, Smart People Should Build Things (HarperBusiness, 2014), the "recovering lawyer" and founder of Venture for America Andrew Yang offers up his opinion on how our country can rectify our current economic problems – have</i> …

A Step-by-Step Guide To Building Your First Mobile App

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve? The answer to this question will determine whether your app will be successful or …

3 Business Models Venture Capitalists Love | Inc.com

Nothing seems to grab headlines more easily than a company that raises, say, $50 million and is valued at $2 billion. No revenue? Never mind. Doesn’t matter. Then there’s the promising young company that actually has $20 million in sales but only manages to eek out a valuation of $200 million. …

Venture Capital

Retail's Darwinian Past, Present, and Future | Inc.com

Ever look at a really old picture of your town? I'll bet you hardly recognized it. The people are dressed differently. The cars, well, they don't make them like they used to. And the mom-and-pop shops that formerly lined the streets have all but disappeared.<p>Thanks in part to technological advances …

eCommerce

What To Do When You Run Out Of Ideas

Out of ideas? Stop racking your brain: Take a deep breath and reflect.<p>I had a friend ask me if I ever run out of ideas of things to write about, because my blog gives the impression that I don’t.<p>Well, I do.<p>I often have lots of ideas, but there are many times when I have none. I thought it would be …

Are You Ready for the Age of the Customer?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Markets were born when humans chose to acquire what they needed by trading with each other rather than producing it themselves or taking it from someone else by force. The moment of proto-market conception was when the first seller …

So You Finally Started a Blog? Awesome. Here are Some Basic/Important Tips No One Told You

So WordPress enables you to format the URL of your posts. I have never used other blogging platforms, but I assume they do too. If your blog is …

The 4 Building Blocks of a Strong Digital Presence

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you don't have a digital presence today, you don't exist.<p>This statement might give you anxiety, but without a proper plan, you shouldn't rush to expand your online presence. You need a solid foundation on top of which to build what …

3 Hacks to Save on Startup Legal Fees

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If not the quarterly tax filing slog, it's often said that the worst part of being an entrepreneur is maneuvering around legal hurdles. Not only is it a necessary evil, it can also set you back a pretty penny.<p>While sometimes paying hefty …

Stay Scrappy and Skeptical: 9 Rules for Startups | Inc.com

Last month my company celebrated its six-year anniversary. We were the classic start-up story in many ways: no clients, no office and no prospects. The only thing we had was a vision of what we wanted to create and the steadfast belief in our ability to achieve it.<p>Nobody can ever be truly prepared …

Business Strategy

Paul Graham: 'Do Things That Don't Scale' | Inc.com

Paul Graham, co-founder of top start-up accelerator program Y Combinator, has some counter-intuitive advice for founders: Do things that don't scale.<p>Start-ups don't often experience hockey stick growth by themselves. They need a nudge from founders, who need to aggressively market their products …

Startups

5 Tips to Exponentially Grow Your Customer Base | Inc.com

The U.S. travel industry is established, competitive, and noisy. So when a scrappy five-person San Francisco startup manages to make inroads, it's worth noting. After launching about a year ago, the hotel booking platform PointsHound signed up 10,000 members in six weeks and now boasts several …

Loyalty

6 Tips for Becoming a Credible Expert | Inc.com

The business world is more competitive than ever. Companies are looking for every advantage to gain a following. They are using content marketing and digital distribution to bombard prospects with tons of information both true and false. You need to find new ways to stand out and gain credibility …

Customer Service

The Guide to Running a Small Business: 8 Things You'll Never Want to Forget

1. Nothing Happens Overnight<p>In the early stages of running my small business, I constantly found myself filled with feelings of anxiousness and …

Small Business

The Most Important Factor for Online Shoppers Isn't Price | Inc.com

It's the season of returning holiday gifts that didn't quite meet expectations. So if you're a retailer with a friendly return policy, it's a stressful time of year. That return policy, however, may be the key to winning the trust of online shoppers.<p>According to an analysis of 20.8 million shoppers …

eCommerce

3 Steps to Creating Your Branding Message

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You only have one value proposition and you want it to stick in your customers' minds. BMW is the "ultimate driving machine." Apple customers "think different." Nike's message -- "Just do it" -- is ubiquitous with the brand.<p>In my column …

5 Ways to Know Bootstrapping Will Work for You | Inc.com

"<i>I'm bootstrapping a new venture.</i>"<p>Ah, the romance. What panache, what bravery, what spirit. Bravo!<p>There's a devil-may-care, us-against-the-world, Steve-Jobs-in-a-garage aura surrounding the concept of bootstrapping that masks a dour reality: In most cases, bootstrapping a new venture (essentially, …

Small Business

How To Successfully Use Blog Commenting to Acquire New Users

<i>David Arnoux is Head of Growth and co-founder of Twoodo, the ultimate online collaboration tool.</i><p>In the early days of Twoodo (not so long ago), we had little money to spend on acquiring new users but a huge need for users to visit, sign-up and test the first version of our website. Sounds familiar, …