Mauricio Saravia

123 Flips | 4 Magazines | 14 Likes | 6 Following | 5 Followers | @ojoenlagente | Keep up with Mauricio Saravia on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mauricio Saravia”

5 Trends That Are Radically Reshaping Shopper Marketing

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and …

Influencer Marketing Update: Non-Celebrity Influencers 10 Times More Likely to Drive In-Store Purchases

<i>Results of a Nationwide Survey Reveal Millennials Prefer “Peer” Endorsements to those of Celebrities</i><b>BENTONVILLE, Ark., March 29, 2016</b> – Collective …

Public Relations

Una década para transformar internet

Por mucho que insistan <b>los proverbios en adiestrar a la ciudadanía</b> para que viva el presente, no dejamos de pensar en el futuro. Es importante tenerlo …

Nivea: Nivea Invents an App That Can Detect B.O. (Yes, Really)

Advertising Industry

5 Habits of Exceptionally Emotionally Intelligent People | Inc.com

There's been quite a bit of talk surrounding the topic of emotional intelligence, or EQ. What is emotional intelligence? What's different about people who have it from those who don't?<p>According to <i>Psychology Today</i>, EQ is comprised of three things: the ability to accurately identify your emotions and …

Emotional Intelligence

Identity 2016: 'Global citizenship' rising, poll suggests

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/world/1240000/1240094_h264_1500k.mp4?__gda__=1524684328_0a3de73ada9635742d677457cbd80ee6<p><b>People are increasingly identifying themselves as global rather than national citizens, according to a BBC World Service poll.</b><p>The trend is …

Global Perspectives

So This Is What The Nike Logo Really Means

Plus, you won't believe what the brand was nearly named instead of 'Nike'.<p>Is the Nike 'tick' logo really giving you the metaphorical thumbs up to …

Is Music Streaming a Sustainable Business? - OpenMind

Source: Wikmedia<p>It all started in 1999 with the founding of <b>Napster,</b> a peer-to-peer (P2P) exchange system or music file sharing system that, in its …

Contextual marketing requires alignment between systems of insight & systems of engagement. #FORRMktg https://t.co/aUssISUeMD

7 Big Problems in the Marketing Industry

​Marketing has problems.<p>This spring, we’re unveiling the AMA’s first ever intellectual agenda in our almost 80-year history that features what we …

Innovation

10 Brand Marketing Trends that Should Dominate 2016

April 22, 2016<p><b>Brand Marketing Trends –</b> Gone are the days when branding meant getting the company and its products seen across the mass media (with …

Consumer Insights by Google

Consumer Insights Vs Research with Donna Bonde

The best infographics of 2015, and why we can’t stop looking at them

You’re not alone. We’re obsessed too. Over the last few years, a steady stream of illustrated charts, diagrams, maps, and process drawings have fed and fostered a raging appetite for infographics. Gareth Cook, a Pulitzer Prize-winning writer and a former editor at <i>The Boston Globe</i>, has been sifting …

Infographics

Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior

<b>This research examines the role of product and website characteristics—the what and where contextual factors—on online sho</b><b>pping behavior.</b><p><i>“The number</i> …

eCommerce

¿Qué tipo de promociones funcionan mejor entre los consumidores?

Las promociones son una de las tradicionales armas del marketing, esa que se lleva empuñando desde hace siglos para motivar y acelerar la compra, …

Shazam se lanza a la conquista de las marcas y anunciantes ofreciendo información y datos de su audiencia global

Shazam, la app más popular del mundo para conectar a los artistas y a los fans, ha anunciado hoy el lanzamiento de Shazam for Brands. Shazam es …

Why We Like Food That Makes Noise

The crunch of a chip, the snap of a carrot, or the fizz of a freshly opened beverage may greatly influence just how good we think those foods taste, …

7 books every market researcher should read

In my recent post, <i>7 Habits Of Highly Successful Market Researchers</i><i>,</i> I argued that modern insight professionals should seek out fresh insights. In …

Sheryl Sandberg

All your big data will mean nothing without systems of insight

Your relationship with your customer has become increasingly personal. Your business is starving for customer analytics that help you better …

Customer Experience

How to read emotions and influence people

BBC Future reviews some of the simple tricks you can use to assert your influence on your unwitting friends and colleagues.<p>Human behaviours are governed by superstition, repetition and cliches, which makes us easy targets for mind tricks. If you know the secrets, you could use them to your …

Body Language

The nudge theory and beyond: how people can play with your mind

A couple of decades ago, a class of psychology undergraduates played a mean trick on their lecturer. The students on the right side of the room gently nodded, smiled, and looked thoughtful, while those on the left seemed bored and glum. Before long, the unsuspecting lecturer was addressing the …

Psychology

15 Bad Habits that Inhibit Brand Building

Managing A Global BrandBuilding a global brand today is different than it was only a few years ago. Globalization, localization and personalization …

Leadership

The Secret Weapon of Research

​Using win/loss analysis to assess valuable consumer feedback and strengthen your marketing mix<p>In more than 20 years conducting a variety of research …

Why Storytelling Is the Key to Your Research Findings

Whether it’s market research firms presenting their findings or their clients determining how to put research insights into action, some of the most …

The Right Ingredients for a Superior Customer Experience

Customers gravitate to brands that they can trust for good value, great quality and an ideal experience. The environment is ripe for disruptors that …

Customer Experience

The Future Lies With the Marketing Scientist

The world of marketing changes every day, often at breakneck speed. No new news there for anybody who’s been paying attention, but now we’re seeing …

Marketing

Retail’s White Elephants

​Once considered shopping meccas and fixtures in teens’ social scenes, mid-market malls across the U.S. now are struggling to keep their doors open. …

Mall of America

Brand Decline or Evolution?

​There’s increasing conversation about whether brands, in general, are in decline. Some high-profile brands, especially in visible industries such as …

Public Relations