Δάφνη Κυριακοπούλου

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7 Pieces of Information Necessary for Any Marketing Strategy

Successful marketing campaigns don't just appear out of thin air. But the planning phase is especially crucial.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Starting a new marketing strategy is exciting. You'll get to come up with creative new ideas, see your brand applied in new …

Marketing

The Best Time to Post on Instagram, Facebook, Twitter, and LinkedIn

When is the best time to post on social media?Whenever your audience is most likely to see and engage with your great content. A well-timed post can …

B2B

SEO Is Dead. No, Really

As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that “SEO is Dead!” For the most part, these …

Health Information

8 Creative Ways to Use Instagram Slideshow Posts

From travel to beauty to fashion, Instagram slideshow posts have opened up a world of possibilities for brands to share fun and engaging content. Not …

7 Instagram Fails and How to Avoid Them

No one wants to embarrass themselves with an #InstagramFail, right? Avoid these common Instagram fails to keep your brand looking sharp on social, …

The Do’s and Don’ts of How to Use Hashtags

Hashtags are such a prominent part of culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so …

British Columbia

Social Media Results For Pr & Comms Conference

<b>"Conference focus on effective stakeholder communication through pr & social media"</b><br>The Social Media Results For PR & Comms Conference, organized by …

5 Things I’ve Learned by Writing Every Day

I started writing daily to prove to myself that I could. Along the way, I learned a few things that surprised me.<p>5 things I’ve learned by writing …

5 Underrated Social Media Tasks to Complete Every Day

Wherever you turn, there are social media marketing best practice guides telling you what to do, when to do it, and where to do it.<p>These …

Is your Brand Unusual?

At some time along the way of building up a business, there is a period where creating your brand is beat into your head repeatedly, along with …

7 Ways to Lighten Up Your Marketing and Generate Conversation

As content marketing explodes, so too, does the volume of noise.<p>Consider this: <b>you have about 7 seconds to grab your audience’s attention</b>.<p>To date, …

How Stories Best Communicate Your Startup Value

The <b>entrepreneur’s</b> challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, …

How Stories Improve Sales and Customer Experience - Future Of Work

Sales people, at least the ones that I have met, love nothing more than to “Show Up” and “Throw up” all over their customers.<p>While amusing to watch …

Customer Experience

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><b>The reason:</b> …

Marketing

Don’t sell a brand. Tell a story

In 1999, consultants B. Joseph Pine and James Gilmore told us we had entered a new economy shaped by experiences. More recently, we keep hearing about the need for executives and the brands they oversee to become adept at storytelling.<p>Frank Rose, a journalist and senior fellow at the Columbia …

Creative Storytelling Techniques For Marketing

<b>What is creative storytelling?</b><p>Creative storytelling is an important method and an effective way to attract people to a brand.<p>Creatives are …

Marketing

Storytelling for Business: How to Craft a Story That Sells

There is a simple but insanely effective tool that makes selling your products and services easier than ever.<p>I’m talking about a simple yet …

Marketing

How to Write a Story a Week: A Day-by-Day Guide

by Emily WenstromAs a fiction writer eager to improve my craft, I’ve long wanted to try out the story-a-week approach recommended to aspiring writers …

Creative Writing

5 Copywriting Tricks for Turning Blah Text into Persuasive Copy

Feeling overwhelmed when writing your content?You’re not alone.Learning to write better copy can be frustrating. Everyone has more tips, more advice, …

Marketing

How to Write a Short Story from Start to Finish

by Joe BuntingI’m working on a new short story. However, it’s been a while, and I’m feeling out of practice, like I have to figure out how to write a …

Creative Writing

The Power of Telling Your Company's Stories | Inc.com

Storytelling isn't just a form of entertainment, it's a way of passing down lessons, history, and morals. Stories can influence people to act, think, and behave a certain way. Just as a peer's behavior is contagious, a character's behavior also can affect the reader or listener.<p>Francesca Gino, a …

Leadership

8 Ways Businesses Use Local Awareness Ads

Every local business has a story. The key is to tell the story to the right people at the right time, and Facebook local awareness ads are helping …

Are you selling to the Brain, Heart or Ego? Follow 3 simple rules to garner maximum sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>There are many different terminologies that are often used when it comes to explaining sales. Most people, who are engaged in sales, tend to talk about …

Selling

A Guide for All of Us: Getting Good at Storytelling & Other Superhuman Social Skills

Let’s face it: most of us aren’t amazing social ninjas, good at working any social situation, let alone comfortable telling a captivating story in …

Public Speaking

How to Write a Blog Post –Complete Blog Post Blueprint

Trust me, I didn’t know how to a write blog post when I first started to write them. I mean, who cares, right? What’s the point? I’m trying to grow …

Writing

8 Storytelling Secrets Every Business Leader Should Know

"Mum, can we watch The Lion King?"<p>Disney movies are interesting. Their stories make you laugh, cry, and laugh again. They teach you important lessons.<p>Many people love stories, but few people tell good stories.<p>To succeed in business, we need to tell good stories so people will listen and take action.<p>…

Public Speaking

10 Short Story Ideas

Most writers have too many short story ideas, not too few. However, therein lies the problem, because the more ideas you have, the harder it can be …

Creative Writing

Brand Storytelling – a Step by Step Guide