Future of Meetings & Events

By OSCAR CEREZALES | The magazine representing the global meetings community and trends (events, destination marketing, convention Centres, meeting design, CVB, DMO, congresses and news from PCMA, MPI, ICCA, SITE, DMAI, ASAE, #eventprofs, #meetingprofs, #eventos

Subscribe to the Skift Meetings Innovation Report

Subscribe to Skift’s<br>Meetings Innovation Report<p><b>Skift Meetings Innovation Report</b> is our weekly newsletter focusing on the future of meetings, …

Is Now the Right Time to Add an Associate Member Category?

Associate member categories can create new partnerships and revenue sources for your association. But timing is everything. Before adding to your …

Management

6 Brands That Nailed Their Product Launches (And What You Can Learn From Them)

<i>This is a guest contribution from Shane Barker.</i><p>Planning to expand your reach and grow your readership? As a blogger, you regularly produce valuable …

Five things good experiential agencies do to make your event a success

Summer is almost here, bringing with it the usual suspects: Factor 50 suncream, Pimm’s in the garden, and long queues outside Camber Sands. But in …

Networking

Report: Which Event Marketing Tools Drive Attendance?

Event marketers need to be more creative as they face flat or reduced budgets and a fragmented media landscape, but email and direct mail still …

Digital Marketing

How Content Drove Sapphire Now's New Design

Sapphire Now<p>Audiovisual Production FMP Media Solutions<br>• Catering Centerplate<br>• Design Freeman XP<br>• General Contractor Freeman<br>• Housing Conference …

Event Planning

28 Tips For Planning A Corporate Retreat

<b>Regardless of your budget, plan the best corporate retreat to find the perfect combination of fun, team building and work epiphanies.</b><p>Contrary to …

Management

2017 Technology Trends (And How Your Association Can Adapt)

When it comes to technology, I think we can all agree that the only constant is change. Once we get comfortable with one platform/device, bam! …

The Value of Experiential Event Design

It seems that over the last 12-24 months, our industry’s lists of trends and buzzwords have frequently reflected the popularity of incorporating …

in order to

Redefining Meetings As Platforms — Meetings Innovation Report

The Future of Meetings & Events<p>There’s a growing focus in the meetings industry around segmenting event design for the individual attendee by …

Innovation

Leading Global Event Management Platform, etouches, is Acquired by HGGC

NORWALK, Conn.--(BUSINESS WIRE)--Leading Global Event Management Platform, etouches, is Acquired by HGGC, Poised to Accelerate Growth and Digitally …

Event Planning

The Power of Digital Events Revolutionizing Audience Engagement

PCMA’s Digital Experience Institute [DEI] released its <i>The Power of Digital Events</i> white paper today. Through sponsorship by Freeman, event …

Will Facebook Spaces Redefine Virtual Events?

David McMillin<p>At Facebook’s annual developer conference on April 18, the audience received a glimpse of a new platform designed to make virtual …

Virtual Reality

Slido hosts TEDxEastEnd founder at new event series - KONGRES – Europe Events and Meetings Industry Magazine

Reality, only better: The promise of augmented reality

Reality, only betterThe promise of augmented reality<p>Replacing the real world with a virtual one is a neat trick. Combining the two could be more …

Augmented Reality

A Face-to-Face Request Is 34 Times More Successful than an Email

Imagine you need people to donate to a cause you care about. How do you get as many people as possible to donate? You could send an email to 200 of your friends, family members, and acquaintances. Or you could ask a few of the people you encounter in a typical day—face-to-face—to donate. Which …

Harvard Business Review

How the Meetings Industry Is Attempting to Redefine Its Value Proposition

There are dozens of international associations directly affiliated with the global meetings and conventions industry, but there’s never been a high …

30 #Eventtech Startups To Watch This Spring

<b>It’s that time of the year again when we bring you the freshest startups bringing innovation to the event industry. Check them out.</b><p>Eventtech never …

Ivy League

A Las Vegas nightclub is getting turned into an e-sports arena | The Verge

Starting in early 2018, the Luxor Hotel will be home to the very first e-sports arena on the Las Vegas Strip. The joint venture between Allied …

Las Vegas

This Is What Medical Meetings Will Look Like in the Future

S. Claiborne “Clay” Johnston, M.D., Ph.D., attended his first medical conference more than 20 years ago, when he was a neurology resident at the …

Health Care

Welcome to 2030. I own nothing, have no privacy, and life has never been better

<i>For more information watch the What If: Privacy Becomes a Luxury Good? session from the World Economic Forum's Annual Meeting 2017.</i><p>Welcome to the …

Why don't participants want to ask questions at events?

Picture this scene. The presenter finishes their session, the moderator steps on stage and asks the audience “are there any questions?”<p>Tumbleweed …

Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals

Virgin—Richard Branson’s mega brand that owns dozens of companies around the world selling everything from music and mobile technology to wine and …

Corporate event checklist

Entertainment for Corporate Events<p>From the food to the entertainment, service providers to the venue. There a lot of important aspects of planning a …

Bands

Niche Live Events: What Does it Take to Get a Huge Audience?

by David Reimherr | April 6, 2017<p>Carl Landau, a 30-year veteran of magazine publishing, event organizing, and more, share his insights into hosting a …

Five Ways to Conquer Local Marketing [Infographic]

National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what …

Marketing

18 Futuristic Exhibition Stands

<b>Take a peek into the future with some of these stand concepts to give inspiration and ideas of where the exhibition booths of tomorrow could be</b> …

Design

How to Use Events to Create Cross-Channel Marketing Success [Infographic]

How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help …

Digital Marketing