Future of Meetings & Events

By OSCAR CEREZALES | The magazine representing the global meetings community and trends (events, destination marketing, convention Centres, meeting design, CVB, DMO, congresses and news from PCMA, MPI, ICCA, SITE, DMAI, ASAE, #eventprofs, #meetingprofs, #eventos

How Special Events Can Help Benefit Your Business

Using special events to promote your company, inspire your employees or network with your wider industry is a great way to generate new business, …


Infographic: The ROI of Event Personalisation

Personalisation is seen as one of the hottest trends in the events industry as attendees increasingly expect both the communication of the event and …


World Masters of Projection Mapping to debut in Amsterdam

<b>A new competition dedicated to showcasing the finest in projection mapping has been launched as a cooperative venture between Amsterdam Light</b> …


Planners Weigh in on the State of Meetings Technology Today

Remember when VCRs continuously blinked 12:00? There was this fantastic piece of new technology, but most people couldn’t figure out how to complete …

Google Calendar

Alexa, what is the secret to using chatbots at events?

How AI-powered chatbots can help achieve your event objectives


How Do Sci-Fi Authors Imagine the Future of Meetings?

<i>Illustration by Diego Patino</i>When it comes to forecasts, the problem is often a lack of imagination. Which itself isn’t all that original an …

Digital Divide

5 Event Aspects to Consider in a Post-Experiential Landscape

Experiential has had a great run but many event organisers and event attendees are looking for more. Visitors are increasingly digitally-savvy and …


The Patreon-ification of Membership

For years, the language of membership has often felt unique to the world of associations. But with the success of the tech startup Patreon, which …


LinkedIn: Log In or Sign Up


VIEWS | Dr. Lukas Zenk on Meeting Design (interview by Kongres Magazine)

<b>"We first have to put ourselves in the position of the people for whom we organize the whole event." - Dr. Lukas Zenk</b><p><b>WAY TO BETTER MEETINGS</b><p><b>Q</b><b>: What is</b> …


Social media platforms are used at events, but it’s not how you might think.

Social Media

Why the Alibaba conference marks the future of events

Facial recognition used to register more than 40,000 delegates at China's largest cloud computing event

Alibaba Group

AMEX M&E global forecast: VR and localisation among key trends for meetings

Emerging technologies like virtual reality and artificial intelligence alongside localisation and compliance will be key trends in next year's …

FIX8Group - specialists in projection mapping and technical event production

With so many big brands asking “how do we do something that is truly magical, that surprises our audience, that is cutting-edge?” projecting mapping …

Augmented Reality

3 Essential Tips for the Perfect Event Ticket

If something has the potential to bring in more sales, go for it! To make sure you are making the most of your event, you need to explore all …


16 Event Room Layouts That Scream Success

See how different room layouts and furniture can be used to create completely different environments and how each set up transforms the space to suit …


25 Brilliant Tips to Improve Event Matchmaking

Ready for more interaction and value at your events? Then it’s time to increase your matchmaking activities with these nearly brilliant tips. It’s …


How to Create a Content Marketing Strategy for Virtual Reality

Think developing a VR strategy is too inaccessible? Learn how to start planning for VR content in 2017 and beyond.

How artificial intelligence is revolutionizing events

Thinking machines have enormous potential to create more engaging, successful events

Mercedes-Benz E-Class

Embrace the Future! Smart Badges are Here

Let’s face facts; anything that speeds up the processes, like check-ins, at your event is going to make attendees happy. And smart badges are making …


The Psychology of Colors in Brand Experience

Visuals in brand experience can’t be overstated. Don’t believe everything you see, but know that a lot of mental currency is vested in what audiences …

Amazing night. Hundreds of drones over the skies of LA to celebrate the blu-ray release. Wow!!! https://t.co/4ML4YkjKgY

How This Event App Ensured Adoption By 88% of Attendees [Case Study]

<b>The Event</b><p>The Xperience Conference is aimed at association professionals and the most recent event took place at the Walt Disney World Swan and …

67 Event Marketing Tricks for Event Professionals

Want to market your event like a marketing pro, bringing in your largest crowd yet? With social media, you can amplify your voice but don’t forget …


Medical meeting organisers finding it tough to deliver education

Organisers of medical meetings are finding it increasingly difficult to deliver education to healthcare providers, according to a survey.<p>More than 80 …

An Event Planner's Guide to Engaging Room Layouts

<b>Choosing The Best Seating Arrangement</b><p>When deciding on the best room layout and seating arrangements there are a number of factors to take into …

It’s official

<b>To our valued venue and promoter partners:</b><p>Earlier this summer, we announced that Ticketfly and Eventbrite would be coming together to form one …

When Office Meetings Leave the Office Behind

Entrepreneurs have a reputation for working long hours to get their businesses up and running, leading some of their employees to a quick burnout.<p>But some business owners have instituted activities that may seem better suited to summer camp — outdoor planning sessions, meetings in a salt room, deal …

The Workplace

7 Amazing Interactive Presentation Ideas to Wow Audiences

As event planners, we are constantly hunting for new ideas to wow and engage our audience. <b>As Eventbrite research revealed, 78% of millennials would</b> …