Future of Meetings & Events

By OSCAR CEREZALES | The magazine representing the global meetings community and trends (events, destination marketing, convention Centres, meeting design, CVB, DMO, congresses and news from PCMA, MPI, ICCA, SITE, DMAI, ASAE, #eventprofs, #meetingprofs, #eventos

Four ways AI is already being applied to sales and marketing

<b>Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.</b><p>And many believe that it is not …

Eight Subscription Models and Five Best-Practices for Your Offerings

Once upon a time, subscriptions used to be limited to newspapers and magazines. Now you can't get through a day without seeing or hearing about a …

Business Analytics

3 Sharing Economy Platforms to Watch Now

While the term “sharing economy” itself is a bit of a misnomer—sharing means giving something away, not exchanging something for money—there’s no …

Airbnb

Friday Buzz: The Challenges Associations Face Today

The world is changing, and because of that, associations are facing several obstacles that they’ll need to overcome. Also: How to create content …

Content Marketing

8 Tips on Planning Gaming Events

<b>Gaming events are about two things: technology and community. You need to maximize both in order to host a successful gaming event. Here’s how.</b><p>All …

Game Development

Leadership Conferences You Don't Want To Miss In 2017

As much as every leader probably wants to tell themselves, no one is perfect. No one is born just knowing how to found or run (and actually build) a strong company. It takes lots of little failures and mistakes and the self-awareness to learn how to improve.<p>I’ve also found that events and …

Leadership

Keeping Pace with Membership Trends

Membership is fundamental to the function of associations, but recent shifts in member behavior indicate a need for an examination of the future of …

Washington D.C.

LinkedIn Groups for Event and Meeting Planners

LinkedIn has become one of the most important social tools for event and meetings professionals, especially for networking and making new …

LinkedIn

The State of the MOOC: What Associations Should Know

Massive open online courses, or MOOCs, have been around long enough that some strong takeaways are starting to show themselves. Read on to see what …

MOOCs

When an Online Community No Longer Works

Sometimes an online comment system or forum no longer makes sense for your organization’s needs, potentially due to a glut of “trolls”—an issue the …

Online Life

Patient-Centered Care Conferences

Most healthcare professionals are career motivated by saving/improving lives. They make a commitment to lifelong learning to be the best that they …

Health Care

Six Issues Associations Are Having Difficulty Responding To

Many associations are slow to change.<p>Often association leadership views change as something that disrupts the peace. They want to maintain the status …

Education

Top 10 Most Popular Blogs on EventTech Talk

We’ve said this before but we’ll say it again – it’s difficult running a good event these days if you’re not good at technology. At least …

How competing events reduce attendance

As every event planner knows, it’s essential to avoid date clashes with competing events when deciding on a date and location. If your target …

Networking

How 360° Live Video is Paving the Way for Virtual Reality at Events

<b>Virtual Reality is one of the top trends we will see over next year. Meet its nerd brother nobody talks about, 360° video.</b><p>The ability to interact …

Virtual Reality

What the Trump Administration Means for the Meetings and Events Industry

When Michael Hart attended International Association of Exhibitions and Events (IAEE) Expo! Expo! in December and the Professional Convention …

Government

Bellwether Q4 2016: the inexorable rise of event marketing | Event

<b>Events remain the strongest sector posting growth once again, according to the IPA’s quarterly Bellwether survey</b> of marketing spend. In the final …

Marketing

12 Trends Shaping Events in 2017

<b>About this ebook:</b><p>Download now to find out how event design, the future of meeting spaces, and event technology will change events in the coming year. …

What Attendees Really Want From Your Events (but aren't telling you)

When I first started out in marketing two decades ago, I assumed that I could find out practically everything from my target audience with a survey. …

Data Nugget: Dues Downsizing

A single stat shows how much associations have diversified from a dues-driven business.<p>Average revenue from association dues<p>1953<p><b>Total revenue:</b> …

Future trends in association membership

Membership, they say, is the lifeblood of every association. Indeed, membership recruitment, retention and engagement are issues that associations …

How Can Associations Do More With Their Event Data?

Events and conferences have never been as important for associations as they are today. You visit an association’s premises these days and chances …

Virtual Meetings Lower Costs … and Interaction

<i>“Intel’s annual meeting was entirely virtual. There was no in-person gathering site, the questions were submitted in advance, and management and the</i> …

Berkshire Hathaway

The Biggest Travel Trends to Watch in 2017 | U.S. News Travel

In 2017, innovative travel companies, apps and products will change travel as we know it. Eco-friendly initiatives and sustainable travel will be a …

10 Keys To Success For Nonprofit Mergers

Staff and board retention, management succession, and branding of a new organization are among the most critical issues in any nonprofit merger, …

Are we in the hospitality industry ready for 2017?

<b>As 2016 draws to a close, now is the perfect time to take stock of what we have experienced and learnt over the year as an industry. Every new year</b> …

Top 14 Highest Viewed Pay-Per-View Sporting Events (Infographic)

Seems people really enjoy settling in for an evening of watching boxers beat each other.<p>Pay-per-view is a big business -- the UFC, professional wrestling and professional boxing have all contributed to the largest PPV events in history.<p>The biggest pay-per-view buys in recent years have earned huge …

Top 14

Web Summit 2016: Where the Tech World meets

The Web Summit is the largest technology marketplace in Europe and the second biggest in the world, and this year brought together more than 45,000 …