oceans11

257 Flips | 6 Magazines | 12 Likes | 3 Following | 1,305 Followers | @oceans11 | Hope you enjoy what I curate!

Chart:: Marketing Research Chart: How Millennials and Baby Boomers want to receive updates and promotions

Last week we discussed results of the MarketingSherpa Consumer Purchase Preference Survey, showing the ways customers want to receive regular updates …

To gate or not to gate? That is the question and @kellerchch helps provide some clarity on the answer #SHERPA16 https://t.co/wmszcZALv0

Case Study:: Lead Nurturing: How SCI Solutions is consistently driving more qualified leads in a noisy marketplace

What do you do when your messaging can't be heard above the marketing noise of larger competitors? You whisper in the ears of your prospects. SCI …

Value Messaging Goes Dynamic And Requires A Dynamic Framework

Experienced chefs don’t need a separate recipe for each menu variation they create. For example, once they have learned to cook a risotto, they can …

Microsoft's newest app turns anyone into a programmer

As software continues to eat the world, there's more demand than ever for mobile apps in every facet of our lives.<p>But while the consumer app market just keeps growing and growing, the number of business apps just isn't keeping pace. Meanwhile, users are stuck using their old legacy software, tied …

How to Export Leads With Facebook Search

Do you use Facebook to find prospects? Ever wish you could export your lead lists? The new Facebook Search browser extension for Chrome makes it easy …

Start A Fire

The Best Ways to Hire Salespeople

<i>DAVE WHEELER FOR HBR</i><p>Many firms talk about talent management, but few deal systematically with a basic fact: average annual turnover in sales is 25 to 30%. This means that the equivalent of the entire sales organization must be hired and trained every four years or so, and that’s expensive.<p>Consider …

Management

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Director, Content Strategy<p>Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We …

Why The MQL Is A Shackle

Do you really need to measure marketing qualified leads? Columnist Claudine Bianchi doesn't think so; she explains why MQLs might be holding you back.

How to Send Better Email – Without Second-Guessing a Single Word

Have you ever received an amazing email, one that you’d like to print out and pin to your wall, one that made you grin from ear to ear or slow-clap …

4 Perspectives That Should Shape Your View of Value Propositions

TweetIf you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael …

Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must answer

TweetMichael Lanning invented the term “value proposition” back in the 80s. Since then, it has become a staple in the marketing lexicon, and volumes …

Lead Generation That Converts Leads into Sales Opportunities

TweetAsk most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads.That’s why many …

Value Proposition: Lessons from interviews with 50 business leaders

TweetMarketing automation. Programmatic ad buying. Email personalization.Advancements in marketing technology can power a successful brand, if …… and …

Landing Page Optimization: An overview of how one site increased leads by 155%

TweetSimple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, …

Case Study:: B2B Marketing: How PR Newswire Shortened Its Sales Cycle 30%

Like many organizations, while PR Newswire was intensely focused on helping other organizations achieve their goals, it was challenged to achieve …

Why Interactives are the Next Big Thing in Content Marketing

Visual content is taking the web by storm. <i>Infographics. Motion graphics. Micro-content.</i> It’s hard to keep track of it all.<p>I’m here to talk about …

100 Questions to Ask Yourself When Creating a Buyer Persona

John Amaya on Twitter: ""61% of B2B marketers send all leads directly to sales, however, only 27% are qualified" - @MarketingSherpa Recurring theme @#DF15"

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How the right content strategy will fill your sales funnel from top to bottom

<i>This sponsored post is produced in association with Citrix GoToWebinar.</i><p>The power of online connectivity has empowered a new generation of marketers to evolve beyond their old fire-and-forget roles and become the MVPs of business growth. Today, marketers are creating invaluable support systems for …

How to Match Great Content to Your Sales Funnel

In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, …

How to Effectively Nurture your Customers Through the Sales Funnel

The process of turning a new prospect into a sale is no easy task. Sure, some new customers come easier than others, but it takes time and strategic …

Marketing

How to Disrupt Your Sales Funnel for Better Results

9 min read<p>This story originally appeared on KISSmetrics<p>The sales funnel guides customers through a journey. Your business should aim to change the ordinary purchasing transaction into a fun-filled festival. Lead your team toward more sales with a creative approach.<p>Generating sales online is a …

Customer Experience

Marketing tech is moving down the funnel to sales, and that’s a big deal

Over the last two to three years, the market for sales software has been heating up: Hubspot released a free CRM last year, LinkedIn has been aggressively pushing its Sales Navigator to its members, and startups like Charlie and FullContact are flying high on ProductHunt. On the funding side, …

It Works for Sales. How to Set Up a Funnel for Hiring.

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When set up correctly, sales funnels help move prospects efficiently through the different stages of the buying process, turning them into valuable leads or conversions with as little effort on your part as possible. Why not do …

Employment

Shop Theresa Delgado Collection

Approx. 40" x 81" 100% Mulmul Muslin Luxurious lightweight, sheer, fluid fabric Eco-Friendly, water-based inks, no chemicals or solvents used Made to …

Chemicals

The Importance of Measuring Your Sales Funnel

<b>The sales funnel. The opportunity funnel.</b><p>The sales funnel visually describes the sales process from initial contact to final sale. The stages of a …