Nima Yassini

41 Flips | 5 Magazines | 1 Like | 7 Following | @nyassini | Keep up with Nima Yassini on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nima Yassini”

"Goodbye serious." See campaign: http://adsoftheworld.com/taxonomy/brand/walls

Eating Alone? Chipotle Cups Now Come With Original Writings From Literary Giants

Apparently Jonathan Safran Foer is just like us. He eats at Chipotle and he curses the heavens when he neglects to bring something to entertain him …

Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings

Here's some more great out-of-home work.<p>German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, …

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Spooky Digital Campaign for New Stephen King Book Lets You ‘Shine’

It’s been decades since all work and no play made Jack a dull boy, but for fans of Stephen King’s seminal horror novel The Shining, time essentially …

Wine Group Sends One Hell of a Direct Mail Piece to Sommeliers Nationwide

Here's an interesting wine campaign from Washington state that's as versatile as a Chateau Ste. Michelle Chardonnay.<p>The Washington State Wine …

Behance

Behance

5 Things CEOs Shouldn't Delegate

Learning how to delegate is crucial for a successful CEO. However, there are certain areas of your business that should always be under your control. Here are five.<p>There is such a push for leaders to delegate to their subordinates that it would be understandable for a business owner or CEO to think …

Everyone Has a Boss--Even If You're at the Top

Even CEOs have bosses. Yes, more than one. Here are the four people all CEOs answer to.<p>Being a CEO means you're the boss. Yep, that's you, sittin' solo at the top of the org chart. But who's your boss? I'd argue you have quite a few and to be effective, you've got to listen to each and every one of …

Do You Really Understand What Your Business Model Is?

It may not be what you think.<p>Vivek Wadhwa, entrepreneur turned academic writes in one of his blogs:<p>“Everyone talks about business models. But I’ll bet that if you quizzed a random sample of these people, you’d find that they really don’t know what a business model is.”<p>I couldn’t agree more. In …

How to Achieve Big, Hairy, Audacious Goals

Leadership expert Jim Collins explains what drives some entrepreneurs to relentlessly pursue bold ideas--and succeed where others have failed.<p>Jim Collins says that in 1994 when he and his co-author, Jerry Porras, were writing the seminal book Built to Last, they debated what to call ambitious …

Heineken Dares JFK Travelers to Ditch Their Plans and Board a Flight to Parts Unknown

Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a …

Op-Ed: An Entrepreneur’s Take on Building a Great Design Team

For most of my career I have been working around, and many times managing, designers. During that period I’ve spent a lot of time thinking about what …

Behance

Behance

A German Company Has Created A Way To Beam Ads Through Windows Into Your Brain

It uses something called "bone conduction technology" which transmits sound to the inner ear by passing vibrations through the skull, reports the BBC's Leo Kelion. That makes it seem like the sound is coming from inside your head.<p>Sky tested it with a campaign called the Talking Window where they …

New Technology Sends Ads Directly Into Your Brain

To promote Sky TV’s new TV streaming app, Sky Go, BBDO Dusseldorf affixed transmitters to train windows, which sent out high frequency vibrations. …

How Mobile Marketers Can Use Perfect Timing To Win Droves Of Female Customers

They like to touch and feel the products they're considering buying and they enjoy the social interactions that come from shopping with friends and family.<p>What's new is that they do so with their smartphones in hand while shopping at brick-and-mortar stores.<p>Their mobile devices have become valuable …

Have major sporting sponsorships gone out of fashion? | Marketing Magazine

Vodafone last week announced it was pulling out of all its major sporting sponsorships, leaving the Australian Cricket Team, the summer Test series …

Protests by a quarter of a million people have swept Brazil, as demonstrators express their anger over the amount of money being invested in the World Cup, and an increase in bus fares: http://ow.ly/mavvd. In scenes rarely seen in Brazil since the fall of the dictatorship in 1985, crowds took to the streets, carrying placards reading: ‘‘World Cup for Who?’’ and ‘‘We don’t need the World Cup’’. And in Australia, peaceful demonstrations took place in Melbourne's Federation Square, Sydney's Hyde Park and Brisbane yesterday, attracting Australian-born Brazilians, residents and students. (Photo of demonstrators clashing with riot police in Rio de Janeiro taken by AFP)

IBM’s Outdoor Ads Actually Try to Be Useful and Make Cities Better

IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little …

Infographic: Over 300 Fruits On One Mouthwatering Map

You know your plums and pears, sure. But what about pomelos, pawpaws, and gacs?<p>I’ve never met a fruit I didn’t like. Seriously. Grapes, bananas, apples–all friends of mine. Even you, honeydew. But what about the fruits that exist beyond the orderly, hand-piled troughs of the supermarket? What are</i> …

Nivea Magazine Insert Charges Phones at the Beach

Draftfcb Brazil developed a magazine insert with solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge …

Unleash Your Inner Baby With Evian’s Baby and Me App

Now you can channel your inner baby with Baby and Me, the App. Upload your photo and the app will create a baby version of your face using facial …