Nicholas Scalice

60 Flips | 1 Magazine | 1 Like | 113 Followers | @nscalice | I'll show you how to make your marketing efforts more productive and profitable. Founder of Earnworthy.

A secure web is here to stay

Posted by Emily Schechter, Chrome Security Product Manager<br>For the past several years, we’ve moved toward a more secure web by strongly advocating …

Information Security

Breaking CRO Best Practices: You Can Do It!

In the world of expertise, where you focus on honing your skills in one facet of digital marketing, sometimes you’re required to perform outside of …

Marketing

Sign up for Marketing Optimization Week, Feb 20-23

PPC<p><b>HOW TO IMPROVE YOUR ADWORDS CONVERSION RATES</b><p>Director of Campaign Strategy at Unbounce<p>Every click needs a conversion. Learn how good (or bad) your …

Marketing

Optimizely’s decision to ditch its free plan suggests A/B website testing is dead

A/B testing platform leader Optimizely announced on December 20, 2017 that it will sunset its free Starter plan on February 28, 2018.<p>We estimate that this change will leave around 70,000 websites* without a tool for testing and tweaking the site experience.<p>Here’s the official message Optimizely …

Performance Testing

The great big list of landing page tests to try

Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop …

Search Engines

Creating Usability with Motion: The UX in Motion Manifesto

The following manifesto represents my answer to the question — “As a UX or UI, designer, how do I know when and where to implement motion to support …

UX Design

Landing Page Message Match: Why It Doesn't Always Work

Landing page message match refers to how well your landing page intent, copy, design and overall messaging matches that of content on channels (such …

6 Clear Signs It’s Time for a Landing Page Redesign

If you’ve been using landing pages for a long time, you know how effective a well-designed page can be. Once you find that special balance of …

Web Design

How to design a great landing page: 3 experts spill their secrets

First impressions are just as important online as they are in real life. As we give users more and more choice, their patience for sifting through …

12 Eye-Opening Video Marketing Stats to Help Boost Your Landing Page Conversions

Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they …

Marketing

Just Updated: The Only A/B Testing Guide You’ll Ever Need

Show Me the Complete A/B Testing GuideIn an August 2016 survey of digital marketers worldwide, results show that as much as 92% are already using or …

Performance Testing

Don’t Make Me Think by Steve Krug

A quick search on Amazon reveals around 6,500 books on usability. Back in 2000, when Krug first released <i>Don’t Make Me Think</i>, I’m pretty sure it was …

UX Design

Transition to Digital: Tips To Optimize Your Landing Page Conversion

If your business is just getting started online or you’re building an online presence for a local store, here‘s a little secret — landing pages are …

Marketing

6 Easy Ways to Perfect Your Landing Pages

<b>Author: Stacey Thornberry</b>Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like …

Marketing

5 Characteristics of a Great Landing Page

A landing page provides your site’s visitors with a crucial first impression. That impression could be the difference between making a connection or …

Web Design

How to get evergreen results from your landing page optimization

Reading Time: 7 minutesLanding page optimization is old news.Seriously. A quick google will show you that Unbounce, QuickSprout, Moz, Qualaroo, …

Marketing

The Cost of Bad Design

I recently saw a tweet by Jonathan Shariat that I simply could not stop thinking out.<p>Yes, this had happened to me — quite a few times. I also asked …

UX Design

This is not a test: Google Optimize now free — for everyone

Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging …

Checklist: the perfect landing page, step by step

Typically, there are 3 essentials thing you need in order to be successful: 1) first and foremost you need traffic to your site(s), 2) you need to …

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

<i>The Unbounce Conversion Benchmark Report</i> is filled with industry-specific data, graphs and actionable takeaways.What is a good conversion rate for my …

AdWords

8 Oracle Landing Page Examples That Persuade Visitors to Act

Show Me The Top 15 Landing Page StylesAs one of the top 20 most valuable brands in the world, right next to Amazon and HP, Oracle has an estimated …

Marketing

Why Your Testing and Optimization Team Needs a Data Storyteller

If a test happens on your website and nobody hears about it, does it make a sound?<br>Not to get too philosophical, but that's one of the big challenges …

Marketing

Trust or Bust: Why Trust Seals Can Make or Break a Sale

Show Me The 35 Best Landing Page TipsIs your company inspiring trust and consumer confidence online as much as possible? If not, you’ll quickly find …

How to Create Accounting Landing Pages That Aren’t Taxing to Look At

Show Me The Top 15 Landing Page StylesToday’s accounting companies must convince prospects that their firm has the expertise required and that using …

Visual Design

The Top 13 Lead Capture Page Tips for Small Business Owners

Successful lead capture landing pages are conversation starters: They introduce visitors to an offer, spark their interest and convince them to …

Marketing

3 Easy Ways to Optimize Landing Pages With Low Traffic

I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have …

Conversion Rate

How to Use Color to Subtly Influence Customer Behavior

Of all the decisions you’ll make when you set up your eCommercesite, one of the most important is its color scheme. In fact, color choices can be …

Color Management

Beyond A vs. B: How to get better results with better experiment design

Reading Time: 7 minutesYou’ve been pushing to do more testing at your organization.You’ve heard that your competitors at ______ are A/B testing, and …

UX Design