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Yoga Guru Creates Retail Empire Amid Wave Of Hindu Nationalism

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Yoga Guru Creates Retail Empire Amid Wave Of Hindu Nationalism

NPR - Lauren Frayer

A barefoot, bearded yoga guru is behind a booming retail empire in India. Baba Ramdev sells Ayurveda, wellness products based on Hindu healing. It's all the rage amid a wave of Hindu nationalism. The wellness craze is a big business here in the U.S. Well, in India, there is a Hindu wellness craze - …

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