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Inside Sajaegi, K-Pop's Open Secret

Inside Sajaegi, K-Pop's Open Secret

NPR - Haeryun Kang

Last fall, Malvo, an indie K-pop artist, was walking to the parking lot after a long day. He had just finished a show at a university festival near Seoul, South Korea. In the lot, a middle-aged man approached the musician, saying he had a "marketing opportunity" for Malvo and his songs. He didn't …

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