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How to Get Paid to Give Speeches

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Imagine yourself striding onto the stage with a big smile. You warmly shake the hand of the person who just introduced you by highlighting just a few of the most amazing things you've done so far in your life. You turn and look out at the …

Public Speaking

The Unconscious Power of Brands

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When we buy something, we like to think we know the reason why. We move through the world feeling in control of our actions; and the decision to purchase something is no different: We think we bought that new product because it had the …

Marketing

4 Things Editors Are Looking When They Read Your Pitch

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Becoming a contributing writer for some of the largest websites in the world is possible for entrepreneurs, and can be highly profitable for your business. Getting exposure in mainstream media publications can make all the difference in …

Marketing

Brexit: The Risks and Opportunities for American Entrepreneurs

<b>Co-written by S. Lance Mitchell</b><p>British people last Thursday took to the polls to pronounce their vitriol toward the European Union and announce to their politicians that they were tired of interests, other than that of their own people, being represented. The referendum sent shockwaves across the …

Entrepreneurship

8 Ways Podcasters Can Profit From Their Shows

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As podcasts continue to explode in popularity, more and more people are jumping in head-first and creating new shows, in an effort to leverage themselves as industry experts, build an audience, connect with more influencers, build …

Marketing

15 Free Ways to Increase Your Facebook Page Likes | Inc.com

Facebook is one of the hottest social networks for business owners. There are over 20,000 people on Facebook and as of Q1 of 2015, over 1.44 billion active monthly users.<p>Who wouldn't you want <i>that</i> kind of reach?<p>But most business owners wonder if I have a limited marketing budget, how can I increase …

Marketing
Profit

44 Impressive Ways You Can Use Social Media to Grow Your Business Overnight

Billions of world-wise users.<p>Pre-teens through retirees.<p>Reviews, connections, promotions.<p>Social media is not a hobby or sideshow.<p>It may even be the …

Marketing
Marketing

Should You Use Hashtags on Facebook? Here's What the Research Says

​Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes …

Mark Zuckerberg

5 Tips for First-Time Bloggers

The blogger sphere is booming with experts sharing their knowledge with engaged audiences. Although their success might seem as easy as putting up a …

Marketing

9 Reasons Why Your Personal Brand Isn't Resonating

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Personal branding isn’t easy. It’s far more complex, in fact, than executing certain tasks, and then sitting back to enjoy the benefits.<p>As with any other marketing or identity-based strategy, mistakes are bound to occur along the way, and …

Marketing

Dos and Don'ts when Hiring a Facebook Ads Manager

During one of my podcasts, Hit the Mic with The Stacey Harris, I was talking to my audience about hiring social media managers. Following that episode I received a lot of questions about specifically hiring someone to help with Facebook Ads. Because of the insane learning curve, hiring a manager …

Facebook Ads

YouTube helps small-scale marketers with video ads

Video continues to gain momentum across a variety of social media networks.<p>YouTube is making it easier for small business advertisers with low …

Marketing

3 Ways To Build Thought Leadership Into Your Content Marketing Strategy

It’s no surprise that to grow digitally in any industry, content marketing is an essential component to doing so. Recently the growth of thought …

Public Relations

5 PR Tips For Entrepreneurs

Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build your reputation through public relations …

Why Facebook, Not LinkedIn, Is The Professional Network Of Choice For These 4 CEOs

For some, Facebook is an ideal platform to blur the lines between professional networking, personal branding, and social media marketing.<p>She’s got 225,000 Facebook likes, knows her way around a selfie stick, and posts updates that get reshared hundreds of times. And she isn’t a Kardashian. She’s …

CSR

6 New Social Media Marketing Tools the Experts Use. You Should, Too.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has <i>already</i> changed things in a big way.<p>New platforms have emerged that continue to transform the way we communicate. These …

Infographics

10 simple steps for more clickable social media content

As communicators, we spend hours bringing our content to life. After all that effort, we want it to be seen.<p>Writing powerful social media copy that …

Marketing

7 Reasons Funding Food Startups is Trending for Major Corporations

Major corporations and venture capitalists (VC) are investing in food startups more than ever. Society's eating habits are changing and with that, the food industry needs to make changes as well. Some major corporations, such as breakfast cereal brands, are removing unhealthy and undesirable …

Startups

14 Tips to Put Your Business Blog in the Spotlight

This story originally appeared on Personal Branding Blog<p>Blogging is no longer an online diary. It’s big business, and your most effective marketing tool. The best blogs command the same respect as the oldest print newspapers, and some of the world’s largest, most successful companies treat their …

Marketing

Which Video Content Channels Should Your Brand Invest In?

Video content is exploding right now, and everyone wants to get in on the game.<p>Amazon is launching its own take on YouTube. Spotify wants to become …

Advertising

11 Awesome Tactics and Tools to Grow Traffic That Sticks

To be honest I am disillusioned.<p>Social media offered a promise that was so compelling in 2008 that I was hooked at first look. The potential and the …

Author Marketing Mastery #26: Ten Twitter Tips Authors Must Know

Authors are often reluctant to give Twitter a try. After all, for those who write entire books, it might seem improbable that we can connect to our …

Writing

Six Eye-Opening Mobile Trends for 2016

A big problem that so many businesses face is staying on top of what is new in the niche. But just because something is hard does not mean it’s not …

Marketing

5 Chic Outfit Ideas If You're Not 22 Anymore

Let us preface this by saying that it really doesn't matter what age you are, you should wear whatever you love and feel comfortable in. At the end …

This New App Is Like a Tinder for Lipstick

Urban Decay, AKA the most rad makeup company ever (but really — who else would dream up a moondust palette?), announced its Vice line in collaboration with Ruby Rose back in March. The collection has finally arrived in all its glory, and with 100 new lipstick shades in six different finishes up for …

Apps

The #1 Secret to Building Your Perfect Personal Brand

Some people absolutely hate the idea of personal branding because they think it feels fake or forced. Sure, I’d hate that too. Who wouldn’t? But an effective personal brand should never feel forced by definition.<p>I’m going to let you in on an insider secret. Brand building is actually a misnomer. …

Business Strategy