Avatar - Andreas Richardson
Andreas Richardsonadded this to Nerd++
Greggs: How its vegan sausage roll stormed social media

Greggs: How its vegan sausage roll stormed social media

bbc.co.uk - By Jamie Robertson

In a week of dismal news for retail, shares in Greggs hit an all-time high on the back of some savvy marketing and solid trading figures. It's a turnaround from the spring when it issued a profit warning after freezing weather dented sales. But it was the launch of a vegan sausage roll that propelled …

View on bbc.co.uk