norbag

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The Digital Limbo

Inkorporert i utallige strategiske opsjoner, visjoner og forretningsplaner verden rundt har digitalisering og transformasjon blitt fundamentalt for …

Landing Page Optimization: The Better Than Ultimate Guide

<b>What follows is a list of resources that can be applied specifically to landing page optimization.</b><p>We’ve organized everything to best simulate a …

Marketing

Building Journalism With Community, Not For It

At the end of last year Kristin Hare of the Poynter Institute was collecting tech resolutions for 2015 and asked for mine. Here is what I wrote:<p>In …

10 Ways to Convert More Customers Using Psychology [Infographic]

Learn how to convert more customers using psychology in this …

The Need For Product Management In Media

Media companies where journalists and technologists don’t get on the same page regarding product and product management will die.<p><b>Tl;dr</b> — Unless media …

Product Management

Publishers and the Smiling Curve

One would not normally draw a connection from a company like Largan Precision (TPE:3008), a small Taiwanese component supplier, to the publishing …

What’s the right relationship between technology companies and journalism?

Facebook and other social media are huge deliverers of content and they are also hosting news discussion<p>Last week a Silicon Valley billionaire asked me a question. Not, unfortunately, “what are your bank details?”, but something rather more testing: “Name one way in which journalism companies are …

How to rebuild journalism

I read Emily Bell's speech and her piece in the Guardian over the weekend. They fairly well reflect what you hear from journalism pundits these days. …

The Virologist

How a young entrepreneur built an empire by repackaging memes.<p>One afternoon in June, Emerson Spartz, an Internet-media entrepreneur in Chicago, left his office and walked several blocks to the Museum of Contemporary Art, where he was scheduled to speak at an event called the Millennial Impact …

Inside the Buzz-Fueled Media Startups Battling for Your Attention

Author: Mat Honan. Mat Honan Culture<p>Date of Publication: 12.17.14.<p>Time of Publication: 6:30 am. 6:30 am<p><b>It’s like a</b> parody, spending time in a …

Incredibly Useful, Illustrated Guide to On-Page Topic Targeting for SEO

<i>Topic n. A subject or theme of a webpage, section, or site.</i><p>Several SEOs have recently written about topic modeling and advanced on-page optimization. …

The 5 Stages of Writing Irresistible Landing Page Copy - Copyblogger

Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.<p>They force readers to focus on one thing — and one thing …

8 "Stupid" Copywriting Tricks (Part 1) | Chris Haddad

How to Use Google Webmaster Tools for SEO (Updated)

By Reid Bandremer /<p>Search Engine Optimization<p><b>Note: This article was last updated on February 9, 2015.</b><p>Google Webmaster Tools is a sweet suite of …

Top 12 Tips - What To Do With Data

This is the first entry in our <b>Discover Data Blog Series</b>, so it seems appropriate to ask the questions '<b>what is data?</b>', '<b>why is it so important?</b>' and …

Little Data Makes Big Data More Powerful

You may not know this, but Big Data has a little brother. And together, Big and Little Data are far more powerful than Big Data alone.<p>Big Data is what organizations know about people — be they customers, citizens, employees, or voters. Data is aggregated from a large number of sources, assembled …

How to Use Personalization Marketing to Increase Conversions

When you plan a landing page campaign you instantly think of copy, design and calls-to-action. This is not wrong, just like your competitors you need …

A Beginner’s Guide to Website Speed Optimization (10k words guide!)

A six chapter really in-depth guide about web site speed optimization. All you need to know about this topic. Enjoy it!

6 Key CRO Lessons I've Learned As Editor

As of next week, I, Tommy Walker, will be leaving my post as editor of ConversionXL.<p>I’ve learned so much in this past year, and I owe so much to this …

The Secrets to Building a High-Growth Marketing Team

How to hire the best people for your high-growth marketing team.<p>https://blog.hubspot.com/marketing/build-high-growth-marketing-team<p>article

8 Steps to Attracting New Customers

To keep your business healthy you need a steady flow of customers. Follow these eight steps to attract more new customers to your business.

How to Use Smart Content at Different Stages of the Buying Process

How do you use smart content with the buyer's journey?<p>https://blog.hubspot.com/insiders/smart-content-at-different-stages-of-the-buying-process<p>article

Wondering out loud about journalism

After leaving TagesWoche, I’m taking some time off. To travel, to meet people, to work on some projects of mine – and eventually to figure out what …

Why Sales Is Going Inbound (And How You Can Keep Up)

Humans have changed the way they shop, buy, and learn. Businesses need to update their sales process by taking an inbound approach to selling. Here are some tips to get you started.

What Every Sales Lead Needs to Know About Their Growth Lead and Vice Versa

<i>Note: This is a guest post by Adam Metz and Sajad Ghanizada of PandaDoc. As we iterate on the Qualaroo blog we’ll be bringing you more outside</i> …

Product Management

The Challenges of Emotion vs. Data-Driven Marketing

<i>Lauren deLisa Coleman is a digi-culture trend analyst specializing in the convergence of popular culture, emerging tech and the impact on business and governance. This post originally appeared on the Geckoboard blog.</i><p>For a job title that barely existed three years ago, the role of a data scientist …

Uforberedt på Big Data

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InterContinental Hotel Group Became A Service-oriented Data-Driven Organisation With Big Data

Service-oriented data-driven organisations such InterContinental Hotel Group are a great example that Big Data is helping any industry become better.