nontoxicddt

36 Flips | 2 Magazines | 32 Likes | 8 Following | 5 Followers | @nontoxicddt | Digital Strategist at Branch Creative Network. @nontoxicddt

With A Twitter Card Tweak, Now You Can Design Your New Acura In A Tweet

Want to design your own car? Now you can, without leaving the comfort of Twitter.<p>Acura has taken Twitter cards to a new level of interactivity. Before you could watch media–YouTube, news stories, and Vines– inside of a tweet. Now you can actually make media yourself. As part of a big new …

How Ford Secretly Tested F-150 Aluminum Beds in 2011

Ford has divulged that it delivered six F-150 pickups to three fleet customers beginning in 2011 without telling them that the trucks’ beds were made from aluminum. The idea, of course, was to test the planned switch to the lightweight metal for the 2015 F-150<p>The three companies knew they were …

Web Sites Are The New Word Of Mouth For Car Shoppers

Ever wonder whether those glowing reviews you read about car dealerships are authentic?<p>That’s a preoccupation for Gary Tucker, the newly appointed CEO of the DealerRater.com web site. DealerRater, based in Waltham, Mass., claims it’s the No. 1 online source for third-party ratings of auto …

The Average Trade-In Has Stopped Aging So Fast, Great News For The Auto Industry

Growth in the age of the average trade-in has started to slow.<p>That suggests one of the lessons of the Great Recession continues to wear off – the one where people realized they didn’t actually need to buy a new car anywhere near as often as they did in the previous decades.<p>That’s great news for the …

2015 Volvo XC90 Gets Slow-Drip Release This Year

Volvo has a new XC90 waiting in the wings, but you'll have to wait a few more weeks until it casts a brighter light on the crossover SUV's new …

Volvo

Look, Ma, no hands: Google to test 200 self-driving cars

General Motors. Toyota. Google?<p>One of the world's largest technology companies is getting into the car business — and hoping to turn drivers into passengers. The tech giant announced on its blog Tuesday that it plans to test about 200 of its own two-seat self-driving cars.<p>"We've been working toward …

How Our Agency Survived Year One

There are some things in life you don't truly understand until you experience them. I was given plenty of parenting advice when my son was born, but …

6 Ways To Use Twitter's Website Cards

Twitter launched Website Cards, a great new option for content marketers on the social network. Twitter defines Website Cards as “<i>a new way for</i> …

GM's Urgent Push To Get Past Its Recall Mess

On Friday, the Transportation Department announced a $35 million fine against General Motors, the maximum it can levy by law, resulting from three separate ignition defect recalls.<p>The announcement also included a consent decree with an unusual admission by the company. GM admitted that it violated …

2016 Ford F-150 SVT Raptor Spy Photos

Ford's off-road beast survives the aluminum apocalypse.<p><b>What It Is:</b> Time to let out a rebel yell and a “hells yes!” because Ford’s macho-awesome, off-roading-optimized F-150 SVT Raptor appears to have survived the regular F-150’s transition into aluminum-ness. What you see here is a test mule …

Buying Beats? Bah! Why Apple Should Think Big and Buy Tesla

To borrow from Ted Levitt’s thesis on “marketing myopia,” Apple is not in the digital “iDevice” business, and Tesla is not in the automobile business. They are both in the technology business; or better yet, in the technology disruption business – or, even better than that, one might say they are …

Exclusive: New York Times Internal Report Painted Dire Digital Picture

"Our journalism advantage is shrinking," a committee led by the publisher's son warned. A call to get rid of the metaphor of "Church and State."<p>A 96-page internal <i>New York Times</i> report, sent to top executives last month by a committee led by the publisher's son and obtained by BuzzFeed, paints a …

Foursquare Just Launched An Incredibly Basic, Stalker-Ish New App, Called Swarm

Foursquare recently announced that it was breaking its location-based check-in app into two. One app, which would house all check-ins and questions about which friends are nearby, would be called Swarm. Foursquare's legacy app would only house its Yelp-like "Explore" feature and be dedicated to …

What brands can expect from Pinterest ads

en_GB<p>article<p>Visual social network Pinterest this week launched its first paid advertising product, Promoted Pins, open to a trial base of more than a …

Let's celebrate the joys of Twitter's new mute button

Everyone has at least one family member who won't shut up about something or another. Sometimes it's the evangelist who turns every conversation …

Brand fatigue and brand affection across the globe

en_GB<p>article<p>View the full infographic here. Sustained exposure to brand messages means people in developed countries are switching off, according to …

Apple Is Reportedly Producing The iWatch Now For Launch Later This Year

The report says Apple is using special miniaturized sensors and processors designed to keep the iWatch slim and small. China Times says Apple plans to release the watch in the second half of 2014.<p>News on an iWatch first broke in February of last year when The New York Times reported that Apple was …

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When Akio Toyoda charged Jim Lentz to make Toyota Motor “more self-reliant” in North America, he told his subordinate “not to think of the next three or four years but the next 50 years.”<p>Lentz, promoted to Toyota’s chief executive in North America a year ago, described the exchange shortly after …

Honda Is Designing Houses, Because Cars And Homes Will All Be Part Of The Smart Grid

The car maker is demonstrating how homes and cars will become part of the same renewable energy system.<p>In the future, auto companies won’t just build cars. They’ll build cars that are part of the energy infrastructure, providing back up storage for the solar panels on your roof, and reinforcing the …

University of California

HQ move based on study, not pitch from Gov. Perry, Toyota says

Toyota's surprising announcement on Monday that it will move its North American headquarters from Torrance, CA location to the Dallas suburb of Plano, TX is allegedly not due to any political wrangling from the state's Republican governor, Rick Perry.<p>Perry (above) has been up front in his …

Ten years later, Lansing takes a fond look back at Oldsmobile

Ten years ago, one of the world's oldest auto manufacturers shut its doors for good. Oldsmobile had a rough final decade, typified by falling sales and the adoption of badge-engineered models that made them a tough sell against too-similar brands like Pontiac or Chevrolet with more rabid followings.<p>…

Report: NBCUniversal Executive Says Social Media Doesn't Drive TV Ratings

Among the basic assumptions behind Facebook and Twitter’s battle for second-screen dominance is that social media helps drive deeper engagement and …

Instagram Is a Marketer's Best Friend — For Now

Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research.<p>Looking …

Twitter now has 255 million users, but activity has dropped year over year

Can the service take flight again after a bad stumble?<p>Twitter posted solid financials and user growth today, but it wasn't enough to reassure Wall Street after the company's struggles last quarter. The company reported $250 million in revenue, more than double what it pulled in for the same quarter …

TOTD: What's the Least Iconic Vehicle in Each Automaker's Lineup?

Well, you had to know this was coming. Yesterday’s Thread of the Day was about the most iconic vehicles in a given automaker’s lineup. You commenters had a pretty easy time with this. Vehicles like the Ford Mustang, Jeep Wrangler, Chevrolet Corvette, and BMW 3 Series were all named by you as the …

Automotive Industry

Nissan Shows Off the Self-Cleaning Car!

As enthusiasts, we love taking pride in our cars, whether it’s performing our own oil changes, swapping suspension bits, or washing them by hand. But we understand our can-do spirit is probably lost on a bunch of folks—okay, <i>most</i> folks—and so, too, does Nissan. The automaker is testing a special …

On This Earth Day, It's Actually Easier To Be Green

<b>EDITOR’S NOTE</b>: <i>Forbes has just published</i> Curbing Cars: America’s Independence From The Auto Industry, <i>an eBook investigating why a growing number of Americans are giving up their cars. Written by</i> Forbes <i>contributor and former</i> New York Times <i>Detroit bureau chief Micheline Maynard, this illuminating</i> …

A Rolls-Royce in your driveway? There’s an app for that

In the beginning, there was the World Wide Web, which offered the car enthusiast seemingly endless information, provided he or she was willing to wait – and wait – for it to download.<p>Online configurators, which today allow virtual customisation right down to the stitching pattern on the leather …

Report: Ford to name Fields CEO Mulally's successor

Ford Motor within the next month will make it official that heir-apparent Mark Fields succeed retiring Alan Mulally as CEO, according to multiple reports on Monday.<p>The announcement will come by May 1, according to Bloomberg News, citing two unnamed sources. CNBC, meanwhile, reported that the switch …