Noel Aniban

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The Psychologist’s View of UX Design

You may have heard this story about an elephant:<p>A king brings six men into a dark building. They cannot see anything. The king says to them, "I have …

The Top 5 Website UX Trends of 2012

User interface techniques continued to evolve in 2012, often blurring the lines between design, usability, and technology in positive ways to create …

UI Design

25 User Experience (UX) Lessons from Hollywood

Fostering a Culture of Innovation

Trying to create innovative and impactful new products or services in the realm of user-centered design is a great challenge. It requires answers to …

Articles | UX Magazine

Article No. 1,695 | December 14, 2017<p>Participatory Design: what it is, what it isn't and how it actually works<p>Article No. 1,694 | November 28, …

Functional Beauty and User Experience

Beauty is one of the oldest and most powerful concepts in human history—inspiring artists and lighting up cultural movements, philosophical debates, …

The Four Waves of User-Centered Design

In the fall of 1988, a small group of professionals from the technology industry gathered at Bentley College (now University) in Waltham, Mass., to …

Sharpening Your Competitive Edge with UX Research

It’s part of our daily work. We can’t imagine creating a product or an application without doing it: understanding the user.<p>Most of the clients we …

Improving User Experience in Manuals

The manual: possibly the most awkward part of a user’s experience with a product. People avoid manuals whenever possible and designers try to build …

UX is for Cheesemakers, Too

I’ve worked as a user experience designer for large corporations and agencies for a few years now, and have found a lot of inflated terminology …

Using Cohort Analysis to Optimize Customer Experience

In our last article, we explained the importance of creating value stream maps to capture the customer journey and determine which activities along …

Eight UX Design Trends for 2013

One of the best things about user experience design is that the consumer products and services it helps to crystallize are always evolving. With that …

Designing to Reward our Tribal Sides

We are a species of beings that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, …

Storyboarding in the Software Design Process

Using storyboards in software design can be difficult because of some common challenges and drawbacks to the tools we have. The good news is that …

Combining Responsive and Adaptive Strategies to Solve Mobile Design Challenges

When creating sites for the current market, UX designers and business decision makers face the daunting task of figuring out how to deliver the …

Lead Your UX Team like Phil Jackson

Leading a team of talented UX professionals is no easy task. Managing all that creative energy and the egos that go with it; figuring out ways to …

Five User Experience Lessons from Laura Dern

Some lessons must be learned through excruciating pain. Others can be delivered through simple analogies. Happily, these less-grueling lessons are …

Home Automation: The next frontier for UX?

If there is one thing that UX and UI designers should take away from this year’s Consumer Electronics Show, it is that the next big thing is home …

The Complexity of Simplicity

Every project I've worked on in my 17-year career has had one thing in common. At some point someone says, "It should be simple."<p>But what does …

The Five Worst UX Mistakes Websites Make

The user experience of websites has improved by leaps and bounds over the years, but I still run into sites that make me ask, “What were they …

Creating Savvy and Sophisticated User Experiences through Personalization

The trend of personalizing websites is finally in full swing. We’ve been talking about it for years—flirting with it in fits and starts—but now the …

Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

It’s no secret that firms want to deliver the right experience to the right user at the right time on the right device. But increased options and …

A Matter of Character: Knowing your users and their stories

I’m fascinated with the concept of applying storytelling principles to the processes of product development to create great user experiences. Of …

The RITE Way to Prototype

<i>When testing prototypes with users, how do we know if the insights we’re gathering will improve the design?</i><p><i>How can we make sure developers will</i> …

Testing Dialog Design in a Speech Application

Designing applications that use speech recognition as their primary user experience is a challenge that is compounded somewhat by the difficulty in …

Eight Lessons in Mobile Usability Testing

If you’re new to mobile usability testing, fear not. It is not as hard as you might think but there are some key differences from testing a …