Nathalie Anne Oehlers

10 Flips | 4 Magazines | @noehlers | Looking for inspiration from all areas

This is why digital advertising is moving in-house

Removing the mystery of digital advertising – that’s what in-house is all about.<p>In recent months global holding companies have been subject to share …

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to …

Marketing

Did You Fail Cyber Monday? The 5-Point Report Card for Marketers

There was a day when each point of contact with a target audience was a costly endeavor, one that required tremendous research, forethought, and integration across all consumer touchpoints by a cross-functional team. Today marketers can reach their targets with the push of a button at virtually no …

How to use Manage It - Evernote Integration

If you already use Evernote to manage your notes, Manage It makes it easy for you to manage your Evernote notes on any device. A few of the things …

So long, banner ad: Toronto startup offers custom, responsive native ads

<b>THE CHALLENGE</b><p>Vitaly Pecherskiy and Ildar Shar met while working in the digital media industry and often talked about how online advertising could be improved. In June 2013, they decided to join forces and do something about it. They knew they needed stronger technology skills, so they recruited …

Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

“Stop making Facebook the center of your relationship marketing efforts,” says Nate Elliott, VP and principal analyst at Forrester.<p>Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.”<p>So: What works?<p>Not Facebook or Twitter.<p>The crux of …

Social Media

10 Steps To Conquering Information Overload

We’ve all heard the phrase “information overload.”<p>It reminds us of tweets, texts, emails, the endless stream of interesting articles on Facebook, those viral videos we can’t help but click on, the numerous phone photos and videos we take, Secret posts, fleeting Snapchat photos and more.<p>But actually …

What Facebook’s News Feed Changes Mean for Business

Today, Facebook announced that brands that publish content that is “promotional” should expect to see their organic reach fall significantly over …

Marketing

In Defense Of Banner Ads

In the right hands, the banner ad is downright art, argues Dimitry Ioffe, CEO of the digital marketing agency TVGla.<p><i>A few weeks ago, we ran a post on banner ads’ nightmarish legacy. A rep for the digital marketing agency TVGla subsequently reached out to tell us that our post was not “just</i> …