Noé Herrera Garcia

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Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do

When you embark on a new strategic journey to sustain and grow your organization in an uncertain world, what do you prioritize? If you’re like most of the leaders we know, you start with organizational structure and processes.<p>This would be a mistake.<p>In 2016 we asked 80 senior executives from 20 …


The 6 Components of a Brilliant Sales Process

A strong business strategy needs a system to make its salespeople more successful. Here's what really works.<p>In previous columns I've provided the three components of a brilliant marketing plan and the seven components of a brilliant marketing message. In this column, I'll explain the system that …


The Key People You Need On Your Digital Transformation Team

Headed towards digital transformation? Why the right people, not technology or strategy, will make the difference between success and failure.<p>Like any good team, each individual's role in achieving digital transformation must complement one another and benefit the greater good. But with so many non …


The Secret to the Success of Southwest Airlines, Google, and Ritz Carlton: It's Not What You think

It all begins with answering a crucial question: What makes your business unique?<p>Southwest Airlines, Google and the Ritz Carlton are three of the most successful companies around. But what makes each of them so successful?<p>The answer is that all three of these companies have a crystal clear …