A M Walsh

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Set up Your Google AdWords Campaign in 9 Steps

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information that</i> <i>will help you get more clicks from Google for less money, convert more visitors</i> …

AdWords

Look At How IBM Is Trying To Pull The Rug Out From Salesforce.com

IBM just launched a new cloud computing big data "analytics" tool that could be big competition for another new not-yet-announced Salesforce product that does the same thing.<p>On Friday, Salesforce.com CEO Marc Benioff leaked info over Twitter about the new "Analytics Cloud" product he plans to …

Marc Benioff

OECD: Global firms need new tax rules

<b>Moves to tackle corporate tax avoidance on a global scale have been unveiled by the Organisation for Economic Co-operation and Development (OECD).</b><p>The action plan is aimed at multinational companies that shrink their tax bills by shifting their profits from one country to another.<p>Firms including …

Customer service ratings revealed by Which?

<b>Online bank First Direct has topped a customer service league compiled by consumer group Which?, with Npower ranked bottom.</b><p>Automated telephone systems were the biggest gripe, according to the survey of 3,621 UK consumers.<p>Calls being passed around members of staff and hold music were also considered …

Banking

Alibaba's Maggie Wu and Lucy Peng: The dynamic duo behind the IPO

<i>About the only thing Wall Street didn’t hype in the run-up to Alibaba’s initial public offering is the Chinese tech giant’s remarkable track record</i> …

Why Germans pay cash for almost everything

As banks, technology giants and would-be disruptors such as Square scrummage over the payment system of the future, German consumers seem perfectly happy with the payment system of the past. Germany remains one of the most cash-intensive advanced economies on earth.<p>On average, wallets in Germany …

Economics

Eurozone inflation higher than estimated

EU statistics office says inflation rose 0.1% in August, making it a 0.4% year-on-year rise instead of the 0.3% forecast<p>Inflation across the euro currency area was higher than previously estimated in August, according to revised data from the EU's statistics office.<p>Consumer inflation across the 18 …