Node Activity

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You're Never Too Old to Start a Successful Business

Think you’re too old to start a business? Think again.<p>Mark Zuckerberg may have started Facebook at 19, but he’s in the minority of entrepreneurs. …

Study: In social advertising, YouTube converts more customers than anyone else

When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released today.<p>The report, which analyzed data found within 500 million clicks and 15 million …

10 Things In Tech You Need To Know Today

Good morning! Friday arrived pretty quickly, eh? Let's look at the news.<p><b>Big profile at Fortune of billionaire investor Peter Thiel:</b> "Thiel contends that the amazing advances we have seen in computer science and communications have masked ominously disappointing progress in energy, transportation, …

Tim Cook

Instagram: How the Must-Have App Became the World's Camera Filter

Instagram disrupted social media faster than almost any other startup. Here are the design features that turned the app into a game changer--and a $1 billion company.<p><b>Editor's Note:</b> <i>This article is part of a series that examines the lessons behind disruptive products through the lens of design.</i><p>Making …

30 Little-Known Features of the Social Media Sites You Use Every Day

When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best. …

How to Become a Twitter Influencer: Science and Practice

Do you want to be a sought-after resource in your niche?<p>Do you need tips on how to become a Twitter influencer?<p>To be a leader on Twitter, it’s …

The Right Way to Think About Google - Copyblogger

Oops, they did it again.<p>Our friend Google caused a panicked rumble through the tech world late Monday afternoon, when they announced they’d be …

How Much Do Retail Marketers Personalize Websites and Emails?

Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites …

Social Media Insights | Sprout Social

Featured Article<p>How to Master Facebook Ad Targeting & Zero-In on Your Audience<p>Read More<p>Team Sprout<p>Sprout Social Named One of Glassdoor’s Best Places …

How to Optimize Your Content for the Top 5 Social Networks

Shares 6K<p>Are you sharing content on different social networks?<p>Do you know the best way to share it for each platform?<p>Sharing your social media …

The Why, What, and How of Blogger Outreach for Your Clients

I. Why you should care about blogger outreach<p>I work at Distilled as part of the Promotions Team where much of what I do is working with bloggers. My …

How To Start a Riot With Social Media

Admit it, you’ve wondered.<p>How do I take my audience and turn them into fanatics? How do I get people so excited about my brand that they forget to <i>eat</i>?<p>…

10 Tips for Pitching Your Startup

Grab investors' attention with great stories, says the founder of Garage Technology Ventures.<p>Ever since Bill Reichert founded Garage Technology Ventures in Silicon Valley 15 years ago, his firm has reviewed close to 100,000 business plans from hopeful entrepreneurs. Unfortunately, some of those …

Not a Born Writer? You Could Still Master This Branding Skill.

Branding starts with being active on social media. But Jayson DeMers writes that flooding your social networks with poor content can do more harm than good for your business (and personal brand).<p>In this Google Hangout, DeMers offers tips on how to write grade-A content and deliver valuable …

Marketing

Do Push Notifications Boost Mobile App Engagement?

Users who enable push notifications from mobile applications average 88% more launches of those apps compared with users who disable push …

Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)

When I'm talking to other marketing people about my job, one of the things I hear over and over again is, "You're so lucky! You get to have fun with …

Why Your Email Marketing Needs to Get Personal

When we try to imagine the future, the idea of widespread personalization often comes to mind. In the future, Siri turns into <i>Her</i>, and the Jetsons' …

Why College Freshmen Need To Major In LinkedIn

If you’re pursuing a degree so you can launch a fulfilling career, you need to start looking for a job the moment you set foot on campus. Why?<p><b>The Job Market Is Uncertain</b><p>A lot happens in four years. Current market circumstances are likely to change by 2018. When students entered university in 2005, …

Facebook Pages Can Now Create Ads to Promote Events

Facebook today announced a new ad format for Pages looking to promote their Events on the social network. Previously ads were only shown in the right-hand column on desktop, but now brands can create ads for the desktop and mobile News Feed.<p>Called Event response ads, this new offering is accessible …

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

August 28, 2014<p>The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, …

Apple Announces Sept. 9 Event: 'Wish We Could Say More'

The invitation is typically Apple. A large, subtle rendering of its logo with the date, Sept. 9 in the foreground.<p>A single, tantalizing tagline, “Wish we could say more,” plays up to the mountain of speculation over what new devices Apple will finally unveil.<p>The event will take place at the Flint …

26 Creative Ways to Publish Social Media Updates

Are you struggling to find ideas for posts on Twitter, Facebook and Google+?<p>Do you need to come up with additional social media updates?<p>Even seasoned …

Picdeck Is Like TweetDeck for Your Instagram Feed

One of the great things about Twitter is that there are dozens of third-party apps, such as Tweetdeck, which enable you to organize and sort your …

Don't Make These Marketing Campaign Adwords Mistakes

For many of you, online advertising drives a big chunk of your sales. So we’ve asked Sheri Firstenberg, Adwords Queen with Ripen eCommerce, to help …

10 Content Marketing Tips From Our Community - Small Business Trends

Does your business use content marketing as part of its promotional strategy? If not, or if you’re looking a way to do it better, you’ll want to read …

17 Ways To Master LinkedIn's Professional Publishing Platform

When LinkedIn launched as a professional social community in 2003, it claimed a place in the social space that was not yet represented. LinkedIn is …

Quitting Your Day Job to Start a Business? Take This Test First

Unlike popular business myths, not everyone should start their own company. In fact, it is not the path to happiness and wealth for most people.<p>Every …

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

What factors go into determining how many Twitter followers you gain (and lose) each day?<p>I was driven in part by Rand Fishkin's recent "mad …

How to Know When You Should Start a Company

Five questions you need to ask yourself before you make the leap.<p>So it has come to this, eh?<p>Your day job is getting a little dull, the drive across town to the corporate office is a total bear, you can't seem to stop thinking about that new app. Having an idea and an incentive is one thing, but</i> …