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IDC Predicts CMOs Will Drive $32.3B In Marketing Technology Spending By 2018

CMOs will drive marketing technology spending to $32.3B by 2018, reaching a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018, marketing technology spending will reach $130B for the 5 year period.<p>These and other insights are from IDC’s recent webinar The Marketing Software Revolution: …

Marketing

Why Custom Audience targeting proves that email has won the internet

<b>If you are an online marketer, you are probably familiar with advertising via email, Facebook, Twitter, and third party display buys.</b><p>And they …

Marketing

Google Analytics Adds "Smart Lists" To Automate Remarketing List Optimization

Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and …

Google Analytics

How A Nascar Champion Rebooted The Bobsled To Help Americans Win Olympic Gold

Geoff Bodine brought Nascar principles, competitive savvy, and 3-D design software to bear in building a gold-worthy bobsled. Watch it fly in Sochi.<p>Geoff Bodine was watching the winter Olympics on TV in 1992 when the sportscaster said something that would change Bodine’s life. The event was …

Flipboard For Corporate Teams

Inside Flipboard / October 1, 2013<p>In this week’s Flipboard for You series, we explore how corporate teams can use Flipboard to keep up with company …

P&G’s Marc Pritchard: ‘The era of digital marketing is over’

en_GB<p>article<p>DMEXCO: P&G’s global brand building officer Marc Pritchard has called the end of the digital marketing era, saying all digital marketing …

Marketing

11 B2B Marketing Campaigns & Case Studies

According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things:<p>First, it means content …