Nicolas Léonard

8 Flips | 1 Magazine | 1 Follower | @nleomoney | Keep up with Nicolas Léonard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nicolas Léonard”

Bain & Company

Marketers Are Confused Over Meaning and Focus of Brand Purpose

Consumers and marketers have conflicting ideas about brand purpose -- disagreeing on where brands should concentrate their efforts, and on which …

Advertising

What Happened to Sixth Sense & Pranav Mistry?

There was a time a few years ago when Pranav Mistry had become everyone’s favourite engineer-scientist. As part of the team that unveiled The Sixth …

Public Policy

Samsung wants to turn your fingers into a virtual KEYBOARD

Samsung wants to turn your fingers into a KEYBOARD: Thumbs could control virtual keys on your hand when wearing Galaxy Glass<p><b>The patent was filed in</b> …

Intellectual Property

Steve Jobs and Mickey Drexler: A Tale of Two Retailers

Apple’s retail stores are a physical reminder that the brand is the world’s most profitable technology company. They are also part of Steve Jobs’ …

Apple Store

Beyond Incredible:<br />Building The Next Pixar

Some of Pixar’s most illustrious alums, steeped for decades in Pixar’s potent creative culture, reveal how they apply the company’s philosophies of success to their own ventures–and you can, too.<p>While working as an animator in London in the late 1990s, Suzanne Slatcher spent her lunch breaks at the …

Is It Actually Possible To Make Bottled Water Eco-Friendly?

The Treeson is a new brand of bottled water made from plant-based plastic that can be later burned for energy. But is it just greenwashing?<p>Environmentalists usually hate disposable water bottles and with good reason: More than 30 billion end up in landfills each year, some float out to litter the …

Sustainability