Njamasi Chiwanga

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The One Big Thing Some of the Best Content Marketers Forget - Jeffbullas's Blog

Content marketing is not just about content.<p>Content marketing excellence is the result of the successful intersection of search engines, social …

3 Ways Your Web Design Can Better Connect You to Your Audience - Copyblogger

How do people recognize good web design?<p>There is a big difference between good and bad design. Many people can identify a good design, but they don’t …

The Irresistible Power of Storytelling as a Strategic Business Tool

It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial.<p>In “Puppy Love,” a perfectly …

Are Sponsored Guest Posts Worth The Price?

A common question among bloggers is how and when to start monetizing their blogs. Often times these questions arise because a growing blog has been …

5 Content Marketing Tips We Learned From Our Best

Share<p>As more and more marketers seek out tips and techniques for how to create the most shareable content, the secret is often hidden in plain view: …

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

How To Create Engaging Content That People Love To Share

Writing great and ‘share worthy’ content takes time.<p>It takes effort and isn’t the easiest thing in the world to do.<p>The problem is that simply writing …

Marketing

6 Reasons Companies Fail at Content Marketing | Inc.com

As content marketing continues to move past the early-adoption phase, I am noticing more and more companies start to take it seriously. But there are many common missteps.<p>To better understand what not to do, I spoke to Joe Pulizzi, founder of Inc. 500 company the Content Marketing Institute and the …

Marketing

Content Marketing Can Affect B2B Search Engine Rankings Too

Earlier this year, Matt Cutts declared guest blogging dead, and the interwebs erupted.<p>At its core, what Matt was trying to say is that guest blogging …

Marketing

How To Use Your About Page To Acquire Customers

No matter what you call them – About, About Us, Meet the Team – website About pages are important. <i>Really important.</i><p>If you’re surprised by this, don’t …