nina Hensarling

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BuzzFeed Creates Its First TV Ad, and of Course It Features Cats

BuzzFeed and Friskies are headed to the Super Bowl with their "Dear Kitten" branded Web series. The digital publisher and pet food brand have teamed …

Advertising Industry

Oculus Rift with Oculus Touch review: Fantastic controllers for VR, but the Rift has a few drawbacks - CNET

<b>The Good</b> The Oculus Touch controllers add impressive finger and hand movement, plus physical buttons for traditional games. The Rift headset is well-designed and compact. A strong collection of software offers many apps to explore.<p><b>The Bad</b> The motion tracking lacks the HTC Vive's full-room scale. It …

Why Brands Need to Practice ‘Nimbleocity’

Brands that take bigger risks are reaping greater rewards in the world of digital marketing, write Google’s Eric Solomon and Gopi Kallayil in this …

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King’s ‘I Have a Dream’ Speech

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect.<p>Excerpts from …

Black History

Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts

Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game.<p>Last week, the brand started …

Social Media

The Case for Keeping Super Bowl Ads Secret

By<p>Nathalie Tadena<p>Nathalie Tadena<p>The Wall Street Journal<p>Biography<p>@nftadena<p>nathalie.tadena<p>Google+<p>Nathalie.Tadena@wsj.com<p>It’s hard to predict which football team will win the Super Bowl. It’s a bit easier to gauge which advertiser might win the big game.<p>Many non-sports lovers watch the Super Bowl just …

A Step-by-Step Guide

Heineken, Urban Daddy Surprise Consumers With 'Spark My Party'

Heineken is launching a real-time social response delivery service in which consumers are surprised at their homes with a Heineken van which delivers …

Advertising Industry

Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

Here's $30,000. Now, go out and do something great for your community. And we do mean <i>now</i>. You've got 24 hours to bring your dream to life.<p>That's the …

Advertising Industry

4 Audience Growth Trends for 2015 — The Content Strategist

<i>Okay, so now I’m making content. But how the hell do I get people to check it out—and keep coming back?</i><p>This is the question nearly every content …

The psychology of Web design: How colors, typefaces and spacing affect your mood

A great web design is so much more than just delivering content and making it look good. When visitors come to your site, they produce a set of feelings about your website and your organization. The type of feelings they produce – positive or negative – are entirely in your hands and should not be …

Magic Leap Secures $542M Led By Google For “Lightweight Wearable” Tech That Merges Physical And Digital Worlds

It’s rare that a company can stay relatively secretive while raising a huge amount of funding, but Florida’s Magic Leap has managed that. The startup, led by CEO Rony Abovitz, announced today the close of its $542 million Series B, featuring investors led by Google, Inc., and including KPCB, …

Today's Trending Articles on Digital Marketing and Media | eMarketer

Media BuyingeMarketer Podcast<p>How Do Brands in Different Industries Breakout Their Digital Ad Spending? Jul 16<p>In the latest episode of "Behind the …

Marketing

Oreo Tags Pop Culture

The iconic cookie decided it has something to say, so it’s been gabbing all over Twitter and YouTube. So, are sales going up?<p>Bonin Bough is late. The global head of media for Mondelēz International, the $35 billion snack-food conglomerate, is scheduled to headline an Advertising Club breakfast in …

Advertising

The Someecards formula for shareable native ads

If you’re trying to get people to like and share your native ads, here’s a tip: Make them funny, and maybe add a touch of honesty.<p>That’s Someecards’s …

Advertising Industry

Homemade versus store bought baby food: Your kitchen beats the jars.

Before my son was even born, I owned two baby-food cookbooks and dozens of plastic baby-food jars (BPA-free, of course). I have always loved to cook, …

Today's Trending Articles on Digital Marketing and Media | eMarketer

Media BuyingeMarketer Podcast<p>How Do Brands in Different Industries Breakout Their Digital Ad Spending? Jul 16<p>In the latest episode of "Behind the …

Marketing

Today's Trending Articles on Digital Marketing and Media | eMarketer

Media BuyingeMarketer Podcast<p>How Do Brands in Different Industries Breakout Their Digital Ad Spending? Jul 16<p>In the latest episode of "Behind the …

Marketing

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

How big is programmatic advertising? It’s on track to be $20 billion big.<p>This once small piece of the ad industry—the automated buying and selling of …

Advertising Industry

McDonald’s takes on critics in (near) real time

Ever wondered where the meat in your Big Mac comes from? Maybe you want to know just what, exactly, is so special about its “special sauce.” Now you …

Attention Brands: This Is How You Get Millennials to Like You

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.<p>"Ever since youth culture became a defined …

Advertising Industry

Today's Trending Articles on Digital Marketing and Media | eMarketer

Media BuyingeMarketer Podcast<p>How Do Brands in Different Industries Breakout Their Digital Ad Spending? Jul 16<p>In the latest episode of "Behind the …

Marketing

Amazon: CPG

The race to capture repeat purchases of 40 million first-time U.S. online grocery and consumer products shoppers will place Amazon on a collision …

Today's Trending Articles on Digital Marketing and Media | eMarketer

Media BuyingeMarketer Podcast<p>How Do Brands in Different Industries Breakout Their Digital Ad Spending? Jul 16<p>In the latest episode of "Behind the …

Marketing

Today's Trending Articles on Digital Marketing and Media | eMarketer

Media BuyingeMarketer Podcast<p>How Do Brands in Different Industries Breakout Their Digital Ad Spending? Jul 16<p>In the latest episode of "Behind the …

Marketing

Today's Trending Articles on Digital Marketing and Media | eMarketer

Media BuyingeMarketer Podcast<p>How Do Brands in Different Industries Breakout Their Digital Ad Spending? Jul 16<p>In the latest episode of "Behind the …

Marketing

Facebook's US Ad Revenues Outpace Users' Average Daily Time Spent on the Site

US adults will spend an average of 21 minutes each day on Facebook in 2014, according to new figures from eMarketer—its first-ever analysis of daily …

Digital Advertising