nina91ps

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The Light Phone: Designed for Disconnecting

Phone addiction is real—as evidenced by a quick glance down the street, in the subway, even at the dinner table—and is one of the reasons why Apple developed a watch: so we would look at our screens less and be present more. For some, however, a smartwatch isn't enough—it still leaves room for …

More mobile business apps have an industry focus. Here’s why.

Most mobile app popularity lists are heavy on games or consumer-centric offerings. Take heart: more funding is chasing titles and software solving …

​Mobile industry dips its toes in 5G waters for next-gen networks

BARCELONA -- The networking industry is showing new confidence it can make next-generation "5G" networking a practical reality.<p>Network equipment makers Ericsson and Nokia Networks are demonstrating the fifth-generation technology on the show floor here at the Mobile World Congress show. And a …

Internet of Things

13 Good Ideas from 13 Dead Copywriters - Copyblogger

Advertising is an ancient art.<p>In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.<p>Citizens in …

Content Marketing

5 Weak Words Writers Should Avoid (And What to Use Instead)

<i>This post originally appeared on the Crew blog.</i><p>When I first began writing, I was unsure of myself. My sentences were rife with meaningless words and fillers. What I didn’t realize is that by using them, I was sabotaging myself and my writing. Weak words can sneak into our writing anywhere, anytime …

Chios Is The Magical Greek Island That Cures All Wanderlust

You've heard of Santorini, and you know Mykonos is the destination for partying. But if Greece has a <i>magical</i> island, Chios is definitely it.<p>This lesser-known isle sits happily in the northeastern part of the Aegean Sea. Chios is most famous for its cultivation and production of mastic, an aromatic …

Why Nico Sell, CEO of Wickr, Demands Privacy and Resists Social-Media Business | Inc.com

<b>There's a lot you won't</b> learn about Nico Sell in the course of this story. You won't learn how to follow her on Twitter or Instagram or Vine. You won't learn her age, or where she lives, exactly, or the year she graduated from Dartmouth. You won't find out the names of her two girls or her …

Overcoming the Challenges of Data Analytics

This story originally appeared on Visual.ly<p>Besides being one of the primary metrics used for selling advertising space on websites, analytics can be powerful in determining the type of content consumers are looking for and help businesses better tailor their online experiences for …

Review: Luxury MetaWatch Frame Smartwatch Pairs With Your iPhone or Android Smartphones

- May 26, 2014<p>Ever since the release of the Galaxy Gear smartwatch, iPhone and Android owners who didn’t have a Galaxy Note 3 wondered when they …

Data journalism needs to go mobile

Why? Well, it depends if you actually want anyone to see it.<p>It’s been happening for a while but really matters today as smart phones become ever more …

Digital Media Summit

Digital Media Summit<br>May 21, 2014<br>New York, NY<p><i>“I’ve seen the barriers to digital branding fall down, one by one.”</i><br>~ Neal Mohan, Google<p><i>“In the US, we</i> …

KPCB Internet trends 2014

The latest edition of the annual Internet Trends report includes:<p>1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.<p>2. Emerging positive efficiency trends in education and …

The Internet With A Human Face - Beyond Tellerrand 2014 Conference Talk

Idle Words > Talks > The Internet With A Human Face<p>This is the text version of a talk I gave on May 20, 2014, at Beyond Tellerrand in Düsseldorf, …

Advertisers are spending more money on the internet than on TV for the first time ever

Internet ads are as old of the internet itself, but broadcast television always remained the place advertisers spent most of their money — despite the millions and millions spending hours every day online. However, that balance has been upset for the first time: according to the Interactive …

Smartphones: The Silent Killer Of The Web As You Know It

The PC is dying, long live the PC! These headlines have been thrown around for years, as sales of laptops and desktops have continually dwindled downward.<p>The tablet has long been pinned as the murderer of the traditional computers and it certainly looked like it was going to be the one to do away …

10 Mobile Marketing Statistics to Help Justify Your Budget

At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions or widespread internal buy-in.<p>Either way, budget management is a critical aspect of your role as a marketer, or soon will be at …

The 10 Social And Tech Trends That Could Shape The Next Decade

A decade ago the idea of driverless fully electric cars, digital currencies and deep sea mining seemed like science fiction. It is testament to the rapid pace of social, economic and technological change that we are witnessing that these concepts no longer seem impossible with Bitcoin trading at …

A scientific look at how viral marketing works

<b>MARKETING:</b> PRs are forever saying a new campaign is expected to “go viral” (when it fact it will rarely hit the heady heights of a organically …

Marketing

6 Powerful Ways to Target Your Customers with Facebook Ads - Jeffbullas's Blog

Advertising on Facebook is one of the biggest, if not the greatest, opportunities for businesses widely available today because of the ability to …

Why Websites Still Can’t Predict Exactly What You Want

It should be a golden age for personalization online, and the predictive algorithms that drive it. Data scientists, supported by the stunning growth in the gathering and processing of so-called big data, can extract patterns from massive stores of browsing and sales data in order to predict our …

Consumer mobile trends - browsing, booking and barriers

Following on from mobile behaviour studies for the US, Expedia Media Solutions has put together some numbers for the UK with the help of ComScore.<p>The …

Mobile

5 Marketing and Creativity Books That Stand the Test of Time

I recently cleaned out my Mullen office after 31 years at the agency and lugged my remaining books to my new office at Boston University. When I …

WTF is cross-device tracking?

<i>This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of digital</i> …

21 Digital Marketing Trends & Predictions

The only constant is change.<p>From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for …

Facebook Pages Get Restaurant and Cafe Menus

Facebook today updated its Pages feature with the ability for businesses to add menus. According to the Facebook Help Center, the option will only appear to an administrator if they have selected “Restaurant/Cafe” as their Page’s category.<p>Facebook has partnered with Constant Contact to leverage its …

Multiscreening And Simultaneous Media Use: Unlocking The Golden Age Of Digital Advertising

When marketers think of multiscreening, they often see it is a new challenge or obstacle: “How do I compete with the distractions of the smartphone or the tablet, while my audience is watching TV?” Marketers tend to view these distractions as a new problem. They are not.<p>Distracted first-screen …

Want Big Data to Work for Your Marketing? Team Up With IT

Remember the last time someone insulted you and you just stood there, dumbfounded? And then you jolted from bed at 3AM with the perfect comeback. By …

Viewability: The Evolution of Digital Advertising: From Direct Response to Branding

May 9, 2014<p>Digital advertising in Australia has grown at a torrid pace.<p>Zenith Optimedia reports that spending for online advertising (29% of all …

Digital Advertising