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To Appeal to Customers Back Home, Chinese Fast Fashion Launches in London

Urban Revivo’s London expansion may be more about shoppers in Beijing than Britain.<p>As China’s inexorable rise as an economic power gains momentum, nearly every industry is changing to reflect the increased cache of Chinese companies. Manufacturing, tech, transportation, and clean energy: The …

China

How Muslim Women Use Fashion To Exert Political Influence

The rebellious potential of an apparently conservative style<p>I have been researching Muslim women’s fashion since 2004. My comparative investigation has taken me to three locations: Tehran, Iran; Yogyakarta, Indonesia; and Istanbul, Turkey. While there have been studies of Muslim women’s clothing in …

Religion

Future of Sustainability 2018

Design

2018 Edelman TRUST BAROMETER - edelman.com

Select a market on the left<br>to explore trust by institution,<br>gender, age, and audience<p>Explore trust levels<br>by market and demographic<p>Trust Barometer …

Public Relations

The Rise of the Plus-Size Face

A plus-size model starring in a plus-size fashion campaign is to be expected. A plus-size model in a non-plus-size fashion campaign, a little less so (though, thanks to the recent movement propelled by mass-market brands and select designers, that may become the norm sooner than we think). But a …

Blog

When Amazon Go was first launched in 2016, it was thought by many to be something futuristic, something still far-off from the present day. Later in …

Keeping Pace With the Changing Chinese Consumer

In this month’s China Edit, as Chinese consumer confidence reaches a 10-year high, some trends are worth watching for fashion and beauty</b> …

These will be the 5 biggest food trends in 2018, according to Waitrose

The research combines a survey of 2,000 consumers, Waitrose sales stats, and the predictions of in-house experts to analyse shopping, eating, drinking, and cooking habits.<p>Last year the report predicted that Hawaiian poke, lighter eating, gourmet meal kits, vegetable-flavoured yoghurt, botanical …

Startups
Louis Vuitton

Say hello to Hema!

China’s 2,000-year path to the top of the economic heap, in one chart

The United States, in the eyes of some of its key allies around the world, doesn’t enjoy the economic heft it once did. In fact, according to a …

Anti-pollution skincare: Does it really work and what are the best products to protect skin?

Everything you should know<p>We know pollution is a killer, with over 40,000 related deaths reported last year in the UK alone. It's not just our lives …

Silicon Valley

What Does 'Community' Mean?

The term’s evolution makes a nice metaphor for the rise of American individualism—and the decline of trust in American institutions.<p>For much of the 20th century, if you asked someone to define “community,” they’d very likely give you an answer that involved a physical location. One’s community …

Political Science

What China’s Social Media Crackdown Means for Fashion

In this month’s China Edit, over 60 entertainment sites have been shut down as the country’s new cyber security law comes into effect.<p><b>SHANGHAI, China</b> …

WeChat Stores Are China’s Latest Luxury Craze

Brands like Burberry and Tommy Hilfiger are now selling directly to Chinese consumers via WeChat.<p><b>SHANGHAI, China</b> — Within minutes of meeting someone …

WeChat 101 for Western marketers

The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.

Marketing

Op-Ed | What You Don’t Know About American Millennials

Brands that understand our poly-identification, indefinite optimism and elevated baselines will win big with millennials in the US, says Jasmine Bina.<p>…

China’s Fashion Giants Get Sophisticated

Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to …

Heineken Ad Shows Pepsi’s Kendall Jenner Commercial How It’s Done

Pepsi may have botched their attempt at getting political in their advertising — the brand's controversial commercial featuring Kendall Jenner is now …

Psychology

Keith Weed: our female consumers are increasingly women first, mums second

The delay in the average age at which women have their first child is having a fundamental effect on how they define themselves, Unilever chief …

Marketing

China's Millennials Are Hustling for Part-Time Gigs Instead of Traditional Jobs

With a fur-lined jacket and a Miu Miu shoulder bag, Zhang Chen isn’t your traditional Chinese migrant worker. She huddles with about 40 others in the …

Tencent

These yoga poses could help heal your acne (yes, really)

When a yoga instructor asks you to set an intention for your practice, do you ever think: “To get rid of this huge pimple on my face”?<p>I’m not going …

Yoga

You're Not That Special: Why Demographics Don't Matter

By Alexander Jutkowitz, CEO, Truffle Pig, Colloquial and Group SJR<p>Age matters, if you’re a connoisseur of vintage wines or enjoy pungent cheeses. Gender matters, if you’re stating your admiration for a ship (Aye captain, she’s a real beaut). But for marketers, it’s time for us to ditch this …

The Changing Travel Habits of China's Golden Week Tourists

When Ines Chou was planning her “Golden Week” holiday, it was Britain’s history and heritage rather than its high street shops that lured her to the …

Tourism

The diamond industry is aiming its new ads at millennials who aren’t that into marriage

Millennials are falling out of love with marriage—or at least delaying it until later in life. That could have some serious implications for the diamond industry, which has long depended on engagement rings and wedding anniversary presents to keep it going.<p>So the industry is trying out a new pitch …

Love Stories

Thinking, Fast and Slow

<b>Thinking, Fast and Slow</b><p>Author: <b>Daniel Kahneman</b><p>This book explores the errors that occur when we use <b>cognitive shortcuts</b> to make <b>judgments</b>. The author …