Nils Holmlöv

65 Flips | 4 Magazines | 2 Following | 10 Followers | @nilsholmlov | Keep up with Nils Holmlöv on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nils Holmlöv”

Embedded With Adidas' Social Media Team at the World Cup in Rio

At 5 p.m. on the Fourth of July, forty-odd members of Team Adidas are watching the kick-off of the Colombia vs. Brazil quarterfinal match on three …

How to Write a To-Do List That Won't Hurt Your Productivity

<i>This post originally appeared on the ooomf blog.</i><p>I remember trying out my first hour-by-hour schedule to help me get things done when I was 10. Wasn’t really my thing. I’ve since retired the hourly schedule, but I still rely on a daily to-list.<p>“Europe's leading digital technology conference”It's …

What is Brand Journalism? | Franchise Lead Generation

What is brand journalism, exactly, and is brand journalism the same thing as journalism?<p><i>By</i> Thomas Scott and Greg Lacour<p>Businesses may not know the …

Coca-Cola's storytelling: three lessons on content marketing and creativity

<b>Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.</b><p>Fuelled by the brand's Content 2020 …

Sweden's Advertisers Warm to Content Marketing

A majority of Sweden’s advertisers now use some form of content marketing to enhance their brands, according to a November 2013 online survey by …

Every Company Is a Media Company

Last Thursday, Raconteur Media and NewsCred hosted the UK's first-ever event for senior marketers on The Role of Journalism in Content Marketing at …

Thought Leadership Strategy

<i>In 2009 according to Craig Badings, Thought Leadership involved establishing a relationship with and delivering something of value to your</i> …

Joe Pulizzi, Author at Content Marketing Institute

Building a Brand Newsroom: How the Rules of Content Marketing are Changing for Technology Companies

Last week at InfluenceHR, our own Steve Smith presented on a topic he's very passionate about: "Building a Brand Newsroom: How the Rules of Content …

Like Red Bull, Content Marketing Can Give You Wings

On the surface, the idea that a company that sells energy drinks is planning to launch an international television station seems ludicrous—but that …

Marketing

2014 will be the year of brand journalism - SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin

The winds of change are blowing strongly enough that almost anyone should have felt by now: 2014 will be the year of brand journalism. Let’s consider …

David Henderson | author, journalist, communications strategist

<b>David Henderson</b> is a seasoned advisor to CEOs and other senior executives. He shows them how to enhance their corporate image in today’s fiercely …

Brand Journalism Expands, Content Marketing Spending Rises

Welcome to this week’s episode of <i>PNR: This Old Marketing</i> with Joe Pulizzi and Robert Rose, which can now be found on both iTunes and Stitcher.<p>This …

Brand Journalist on Hand? Make Brand Journalism Work for Your Business

Lately, I’ve been puzzled by the term “brand journalism.”<p>In one sense, it seems like an oxymoron. How could a journalist ever be a brand advocate? I …

Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism

“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”<p>Brock Meeks remembers a time when online journalism of any stripe made media types as …

Brand journalism – what is it, who can do it and what's the value to business?

The rise of brand journalism is a digital marketing job trend we’ve been monitoring at Firehead recruitment in the past year. In this short blog …

Hospital's media coverage increases nine-fold using brand journalism

<i>This is the first article in a three-part content series on brand journalism. This series, in partnership with</i> <i>MediaSource, a media relations and</i> …

Public Relations

Brand journalism and content marketing are here to stay.

Last week, I co-hosted a conference where Steve Smith gave us the lowdown on brand journalism and content marketing. These are two important concepts …

How is brand journalism different from marketing?

Steve Robinson asked in our last post on Brand Journalism:<p><i>I’d love to hear more on your perception of the subtle differences between inbound</i> …

The Birth of Brand Journalism and Why It's Good for the News Business

Check out the image to the right. It’s our Most Popular module from a day in September 2011. Now look at the fifth headline, the one about Salesforce.com and its CEO, Marc Benioff. Labeled AdVoice, it was written and published by SAP, a global enterprise software company. It’s been viewed 31,000 …

Windows tablet shipments to grow, but won't challenge Android, iOS ( - Hardware Systems )

Windows tablets will gain market share in the coming years, but not fast enough to challenge the dominance of Google's Android and Apple's iOS, IDC …

Tablets

DGiT

4 common Roku problems and how to fix them<p>DGiT2 days ago<p>We take a look at some of the common problems faced by owners of Roku devices, and offer …

Det ljusnar för Tieto

Tietos omsättning sjönk med 12 procent under tredje kvartalet, till 373,3 miljoner euro. Däremot steg rörelseresultatet marginallet till 37,9 …