Nikson Mathews

43 Added | 10 Magazines | 1 Like | 12 Following | @niksonmathews |

Top Headhunter Reveals Secret Interview Technique

If you understand real job needs, you only need to ask two questions to predict on-the-job success. It doesn't matter what you ask if you don't know job needs, you'll either be wrong, or lucky.<p>It took me 30 years and 2,500 interviews to make this table showing the best and worst predictors of …

4 ways to get a better job in 2018

You deserve to like your job and to want to go to work each day. Too many people make compromises when it comes to their professional life.<p>Maybe they sacrifice money for happiness, or maybe it's the other way around. If that's you, and you're not 100% satisfied with your working life, then it's …

Employment

Four Steps to a Compelling Brand Story That Wins Over Customers

You may think your brand story is about your business... but think again.<p>The brand story, at its core, is about your consumers. Your story is what …

Marketing

Five Essentials For Brand Storytelling

Consumers validate brand strategy by welcoming and accepting a brand. Third party, “unbiased” authentication of a product or service continues to be …

Public Relations

Lessons On Branding From A Company That Has No Brand

You start by trademarking a white box.<p>This week, a new startup called Brandless started selling a mix of household goods and food online with the goal of changing consumption habits and making quality food affordable.<p>As the name suggests, Brandless is trying to emphasize the products it sells …

Matt Bomer Playing A Trans Woman Is More Than Problematic—It's Dangerous

Matt Bomer Playing A Trans Woman Is More Than Problematic—It’s Dangerous<p>For most Americans, all they know about the transgender community is what …

How to Rebrand With Customer Perceptions in Mind

Rebranding is one of the most high-stakes initiatives a company can undertake. But businesses often launch rebrands according to what they think is cool or catchy rather than what their customers want. They stake their brands on their own pet ideas -- a risky bet when your entire company rides on …

Metropolitan Museum of Art

A New Theory For Disruption - The Paradigm Leap

When the iPhone launched in 2007, it was both the best phone the world had ever seen and Apple’s first phone. Dyson’s first ever Vacuum cleaner was the best ever vacuum ever made at launch. When Tony Faddell made Nest Lab’s first Thermostat, it was also by far the best in class.<p>From Tesla’s first …

Innovation

The Future of UX - What's coming next?

For this question we have to define an UX Designer. I heard and read a lot of discussions about it, but in fact it is an interaction designer for …

UX Design

UI & UX Design feat. Brand Values

Designing a digital product is such a simple thing. If you are a creative guy and do have a talent for typography, images and colors. Oops, sorry …

UI Design

Designer vs Developer #6: Building new tools for designers and developers

Mustafa Kurtuldu’s Designer vs Developer series seeks to foster greater understanding between the two camps.Released every two weeks, each episode …

FHA

How to give better design feedback

But giving effective design feedback plays a major role in any successful project. Because design is a collaborative process, designers need clear …

UX Design

Dear Designer, stop designing for yourself!

When starting out designing products, it is easy to fall into the trap of thinking that everyone is exactly like them so they end up designing …

The Evolution of Design with Culture Thinking

Why we should think about culture before we designIt used to be Hollywood that drives culture but now, it’s Silicon Valley.It seems to me that rarely …

Design Thinking

4 Smart Ways to Use Illustration in UI Design

As the saying goes, a picture is worth a thousand words. Human beings are highly visual creatures able to process visual information almost …

UI Design

Optimize Your Site for 2018 and Beyond with These Technologies

We may not even be halfway through 2017 yet, but it’s never too early to start thinking about the future. In today’s constantly evolving business …

Augmented Reality

10 Reasons Why All Designers Should Start Writing More

For the past year I set a goal to start writing more, to share my knowledge with the design community. Rather than bottling them up in private …

Floating labels, high-conversion pages, prototyping smaller, and more UX links this week

What’s hot in UX this week:In the future, design principles won’t be about design →What exactly are design principles? What are they for? Are they …

UX Design

How customer journey mapping is making buyer personas important again

If you have worked in B2B for a while, you have used a derivative form of a buyer persona to segment your buyers.<p>Tony Zambito, the founder of buyer …

UX Design

UX for Complex Data Design

From Project UkkoTips to help you optimize your design for big data sets1. Information Architecture is KeyThe basic building block of any digital …

UX Design

In the future, design principles won’t be about design

There’s a tinge of clickbait-slash-unnecessary controversy in this post, but it’s a great analysis of design principles nonetheless. The gist is that …

UX Design

UX Case Study: Bumble

I have written a considerable amount of articles on a variety of UX design topics, covering subjects as niche as mobile app pop-ups to concepts as …

Design

What is Sketchapp and Why You Should Be Using It

October 4, 2017<p>Let’s design with Mathematics. Wait, don’t go! Are you still here?<p>I know–this sounds like the beginning of a C-rated horror movie. …

6 WAYS TO TELL YOUR BRAND STORY IN ANY PIECE OF CONTENT

<i>This article originally appeared on Column Five.</i><p>Content marketing is one of the best ways to tell your brand story. But many marketers are confused …

Marketing

In Branding As In Life, Little Things Add Up

Freight Handlers, Inc (FHI) is unveiling its new branding and identity platform by delivering a small, hardbound promotional book to the supply chain …

5 Ways To Focus In On Your Vision

You need focus and discipline to make your business vision a reality.<p>The world is littered with companies that had great visions but failed to execute on them. Back in the 1970's Kodak's vision was a world in which cameras could be carried in a shirt pocket. Motorola envisioned a day when the world …

Pizza Hut

6 Keys to Develop Your Reputation as an Expert

It's about connecting content you're passionate about with an audience that wants to consume it.<p>The term "platform" is widely used in the publishing, speaking and business worlds to describe your ability to reach people who want to hear your message. Your platform reflects your brand, positioning, …

Gary Vaynerchuk